From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion

Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already. 

Hit PLAY to hear: 

• 🎯 How Possum Play hit 40,000 customers with just a 3-person team 
• 🚀 The smart, low-budget strategy behind their global expansion 
• 📦 Why they fulfilled their first containers by hand—and what it taught them 
• 🧠 The "do it yourself until you can’t" rule that protects their profits 
• 🛋️ How they built a hero product and resisted the urge to over-expand 
• 💡 The hiring mindset shift that helped them scale without burnout 

Key timestamps to dive straight in: 

[05:07] "Appreciation for 3PL Partners" 

[10:02] Founders' Struggle: Control vs. Growth 

[13:44] Hiring for Potential, Not Experience 

[14:31] "Impact of Past Experience on Success" 

[18:08] Word-of-Mouth Growth Strategy 

[19:51] Listen to Renee and Giorgia’s Top Tips! 

Full episode notes here: https://ecmp.info/545

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