From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce Work

Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business.

They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales. 

Hit PLAY to hear: 

• Why skyrocketing rent pushed Rachel to shut her shop—and scale faster 
• The Shopify setup mistake that nearly broke their backend 
• How freezing macarons unlocked 7-figure fulfillment 
• The agency breakup that every ecommerce founder should learn from 
• What finally pushed them to stop waiting and start selling proactively 
• How French flair (and flavor) became their brand’s superpower 

Key timestamps to dive straight in: 

[03:51] Shift from Storefront to Online Sales 

[07:54] Customizable Macaron Packaging Options 

[12:48] Consolidating Services Led to Conflict 

[16:19] Testing Separate Agency Strategies 

[20:09] Embracing French Roots in Business 

[21:55] Listen to Rachel’s Top Tips! 

 Full episode notes here: https://ecmp.info/542

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