Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down versus maintaining a generalist approach in service-based businesses. Sharing examples from his own journey and insights from the book 'Range,' he talks about the benefits and challenges each strategy presents. Jason also touches on the importance of positioning st...
Jun 23, 2025•24 min•Season 1Ep. 303
In this episode, Raul interviews Regina Bethencourt, the visionary behind Tenuto Consulting and a marketing expert specializing in brand identity, website, and marketing strategies. Regina shares her journey from working in a traditional PR agency to founding Tenuto in 2018, motivated by her experience as a new mother. She discusses how Tenuto empowers talented moms by offering flexible work schedules, allowing them to balance professional ambitions with family life. Regina also talks about rede...
Jun 20, 2025•23 min•Season 1Ep. 302
In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital marketing agency. Gledsley discusses the challenges and strategies involved in shifting from traditional agency models to modern, client-focused approaches. Key topics include his experience as a business coach, the intricacies of buying and restructuring an a...
Jun 16, 2025•38 min•Season 1Ep. 301
In this episode, Raul dives into the journey of Cynthia Abbott Kerr and Richard Kerr, the power couple behind Wellpay AI. Cynthia, a former corporate executive, shares how a trip to Japan and Rich's encouragement led her to start a business focused on helping other companies design and align their pay strategies using AI. The discussion touches on the complexities of building an AI-driven company, especially in a highly regulated industry, and how Wellpay AI addresses these challenges. Richard b...
Jun 13, 2025•33 min•Season 1Ep. 300
In this episode, Raul delves into why many professionals feel underpaid and reveal the true reason behind it—how you measure value. Discover the importance of changing perceptions and beliefs in your clients, strategies for auditing your value, and the five steps to ensure you focus on transformational results rather than mere services. Learn how to reposition your offerings, attract the right clients, and significantly increase your pricing by aligning it with the value you provide. If you're r...
May 22, 2025•10 min•Season 1Ep. 299
In this episode, Raul dives deep into a real-life conversation with a legendary entrepreneur struggling with a failing marketing funnel. Discover why starting from scratch is a mistake and learn how to effectively refresh your marketing efforts by tweaking your front-end elements like messaging, headlines, hooks, and visuals. Get actionable tips to identify and fix issues to ensure your proven processes continue to deliver results. Understand the importance of market perceptions and how varying ...
May 15, 2025•6 min•Season 1Ep. 298
In this episode, Raul explores three strategic lenses to help you navigate market expansion and innovation. Whether you're entering a new market, launching a new offering, or capturing market share during disruptions, these steps will guide your journey. He dives into identifying historical context, analyzing future scenarios, and grounding decisions in unchanging principles. Learn how to qualify opportunities, assess potential risks and rewards, and make informed decisions to grow your business...
May 08, 2025•7 min•Season 1Ep. 297
In this episode, Raul discusses the effective implementation of AI across your business ecosystem without causing fear or job insecurity among team members. Learn about the key business areas—sales and marketing, product fulfillment, and operations—that can benefit from AI. Discover a framework to identify high-level tasks, map daily habits, and start embedding technology to amplify your team's potential. Understand the principles of AI integration without replacement and how to shift focus to e...
Apr 17, 2025•8 min•Season 1Ep. 296
In this episode, Raul dives deep into the concept of predictability in revenue for service-based companies. Learn about the challenges of project-based work and how to transition towards recurring, predictable revenue streams. Discover tactical and strategic methods to offer clients ongoing value through subscriptions, milestone-based payments, and smaller initial projects. He explored the importance of building long-term client relationships, positioning yourself as a strategic partner, and cra...
Apr 14, 2025•11 min•Season 1Ep. 295
In this episode, Raul explores why cold outreach never fails when done with the right mindset. The key? Building meaningful relationships. Rather than focusing on volume and quick wins, the focus should be on understanding the needs of the person you are reaching out to and how you can add value to their life or business. Raul shared real-life examples and strategies to illustrate how this approach leads to better opportunities and lasting connections. Learn how to reframe your outreach strategi...
Apr 08, 2025•8 min•Season 1Ep. 294
In this episode, Raul shares personal reflections gained from training for a half iron man, focusing on the importance of the quality of inputs in determining success. The discussion highlights two key factors: finding something you love about your tasks and maintaining a healthy obsession. He emphasizes that while physical exertion requires hard work, mental tasks benefit more from passion and healthy obsession. This approach is crucial for sustainable performance and achieving goals, especiall...
Mar 11, 2025•8 min•Season 1Ep. 293
Raul explores the misconceptions around AI taking over business functions and emphasizes the necessity of human involvement in the implementation process. He discusses practical approaches to applying AI for enhancing productivity and profitability in your business. The key focus is on two essential offers: teaching people to execute specific actions for tangible outcomes and providing done-for-you services that save clients time and effort. Learn how to strategically utilize AI and systems to i...
Feb 10, 2025•10 min•Season 1Ep. 292
Leadership Coach Daniel Ludevig joins Raul Hernandez on the pod to discuss his unique journey from various industries to leadership coaching. Daniel elaborates on his approach to modern leadership, emphasizing the importance of instilling ownership mentality within teams and fostering leadership cultures in startups and scale-ups. He introduces his leadership program, 'The Modern Leader,' which combines rigorous training with sustained mentorship to help leaders thrive. Tune in to learn insightf...
Feb 08, 2025•33 min•Season 1Ep. 281
Raul Hernandez dives deep into how artificial intelligence can be leveraged for exponential growth in businesses. He discusses the importance of understanding frameworks, identifying appropriate applications of AI, and developing efficient workflows. Viewers will learn how to profitably integrate AI into marketing, sales, and operations, focusing on tasks such as data management, content creation, and streamlining processes. The episode emphasizes the need for experience and the ability to disce...
Feb 06, 2025•15 min•Season 1Ep. 291
In this episode, Raul delves into the nuances of effective messaging strategies in the current marketplace. Join him as he discusses with Richard, an expert from Provoke Agency, about the shift from high-volume email blasts to strategic and thoughtful communication. Learn how to put your client at the center of your message, improve cold outreach success rates, and understand the pitfalls of over-automation. Richard shares his experiences, tips on leveraging AI, and the importance of building ge...
Feb 04, 2025•31 min•Season 1Ep. 290
Feeling overwhelmed by your agency's operations? Join Raul Hernandez as he chats with Leah Leaves, founder and CEO of Alderaan Operations Solutions, about elevating your agency from a chaotic grind to a well-oiled machine. Discover how Leia embeds fractional ops professionals to transform your team dynamics, streamline systems, and reignite your original vision. Dive into the crucial components of goal setting, team empowerment, and leveraging AI to stay ahead in the ever-evolving agency landsca...
Jan 29, 2025•42 min•Season 1Ep. 289
Raul Hernandez discusses the three major constraints affecting service businesses—lead generation and deal creation, operations, and leadership. He provides actionable insights and steps on how to address each of these aspects to ensure long-term business success. Raul dives deep into topics like improving your marketing and sales strategies, enhancing customer experience through optimized operations, and evolving as a leader to manage and inspire your team effectively. Listen to the full episod...
Jan 16, 2025•27 min•Season 1Ep. 288
Demystifying AI: Use Cases, Privacy & Recommendations With Varun Grover In this podcast episode, Varun Grover, a developer turned product marketing leader, shares his journey from coding to leading in the AI space. Varun, who runs a popular YouTube channel on generative AI, discusses his passion for AI, the importance of experimenting with new tools, and how companies can balance innovation with data privacy. He emphasizes the need to solve real user problems rather than just showcasing new ...
Nov 19, 2024•24 min•Season 1Ep. 287
Scaling Your Business with Your Spouse Without Relationship Ruin with Kyle and Ariel Tresch In this podcast episode, host Raul talks to Kyle and Ariel, a couple who juggle marriage and business together. They share their journey of overcoming their 'anti-honeymoon phase', where early struggles in balancing their romantic and entrepreneurial lives led them to create unique strategies for success. They detail their methods such as establishing a unified vision, holding regular check-ins, and lever...
Nov 15, 2024•26 min•Season 1Ep. 286
In this episode, Grant Hushek, head of GrantBot Co., an automation consulting and no-code agency, joins the pod to discuss the power of no-code solutions. Grant explains how his firm helps founders and their teams save time by automating repetitive tasks, often without needing complex AI models. The conversation delves into the common misconceptions about AI in automation, the importance of structured processes before implementing automation, and the convergence of low-code and no-code tools. Gr...
Nov 12, 2024•51 min•Season 1Ep. 285
Mastering Performance Advertising with Hal Smith, Founder of H Street Digital In this podcast episode, the host welcomes Hal Smith, founder of H Street Digital, a performance advertising agency helping 8-figure DTC brands achieve over $1M in monthly e-commerce revenue. Hal discusses his experience managing $150M+ in ad campaigns and shares insights on profit-focused advertising strategies. Key topics include understanding the marketing funnel, optimizing ad campaigns for profitability, the signi...
Nov 08, 2024•39 min•Season 1Ep. 282
Join us in this episode as we talk to Sara Murray, a sales consultant, trainer, and speaker, who shares her insights on prospecting and business development. Sarah discusses her approach of adding value in every interaction, bridging the gap framework for sales, and the importance of creativity and genuine interest in building business relationships. Learn how to enhance your communication skills, creatively approach prospecting, and effectively address business needs. 00:39 Sarah's Journey into...
Nov 08, 2024•29 min•Season 1Ep. 284
In this episode of the podcast, we welcome Gray Mackenzie, founder and CEO of Zenpilot, ClickUp's largest and highest rated solutions partner. Gray shares his journey of building Zenpilot and helping over 2,700 agencies streamline their operations. He discusses the importance of balancing profitability with healthy and productive team culture, particularly through the challenges presented by the COVID-19 pandemic. Gray dives into the strategies and core values that have shaped Zenpilot, includin...
Nov 06, 2024•41 min•Season 1Ep. 283
How To Build A World-Class Network By Leading With Generosity With Ronen Olshansky Join us as we welcome Ronan to the podcast to discuss his evolution from finance and tech to becoming a community-focused entrepreneur. In this episode, Ronan shares his experiences of opening a bar in Brazil, building the largest tech startup community in Los Angeles with Cross Campus, and pivoting during the pandemic. He now focuses on Connected Success, a business dedicated to enhancing strategic networking thr...
Sep 16, 2024•26 min•Season 1Ep. 280
Developing the Future of Work with Tianna Linton In this podcast episode, Tiana Linton, founder of a personal branding marketing agency based in Hawaii, discusses her innovative solution to improve workplace productivity through a custom-built AI-based tool. She explains how the tool differs from existing project management software by eliminating mundane tasks and providing a user experience akin to having a personal assistant. Tiana shares her journey from concept to market, the challenges fac...
Sep 14, 2024•27 min•Season 1Ep. 279
Empathy in Leadership: Cultivating Compassionate Cultures with Erika, Chief Empathy Officer In this podcast episode, Erika, the Chief Empathy Officer and CEO of Directorie, shares her journey of embracing empathy-driven leadership. She explains the intentionality behind her unique title and how it shapes company culture, particularly in high-stakes industries like pharmaceuticals. Erika highlights the importance of recognizing and addressing employee needs, including advocating for pet bereaveme...
Sep 12, 2024•22 min•Season 1Ep. 278
Starting & Growing a Successful Tech Business with 3 Kids: Nate Rubin's Entrepreneurial Journey Join us as we chat with Nate Rubin, founder and entrepreneur. Nate shares his experience starting a business right out of college while raising three kids. He discusses the unconventional timeline he followed, the motivation behind his innovative baby monitoring product, and the reality of balancing family responsibilities with entrepreneurship. He also delves into the emotional and strategic insi...
Sep 09, 2024•21 min•Season 1Ep. 277
Joe Ndu discusses the essential stages of sales maturity and emphasizes the importance of focus and storytelling in achieving sales success. He shares valuable insights on cold calling, market research, and direct outreach to connect with potential clients effectively. Joe also opens up about his personal journey, including challenging times that tested his faith and resilience. Learn about strategic approaches to GTM, the power of personalized messaging, and the significance of maintaining a hu...
Jul 19, 2024•39 min•Season 1Ep. 276
In this podcast episode, I talk with Ben Billups, founder of Noble and an expert in performance marketing. Ben shares insights from his experience, discussing the resurgence of email newsletters and the importance of owned audiences. He explains Noble's innovative strategies in both B2B and e-commerce spaces, his unique approach to fulfillment and client relationships, and his mental models for decision-making. Ben also touches on the importance of iterating quickly based on feedback loops for b...
Jul 15, 2024•33 min•Season 1Ep. 275
The Power of the Predator Mindset in Sports & Business with Peak Performance Expert Gene Zannetti Gene Zannetti is the co-founder of Winning Mindset. We discuss the importance of maintaining a 'predator mindset' in sports, business, and everyday life. Gene elaborates on the concept of focusing on controllables and letting go of what cannot be controlled, coining the terms 'predator mindset' for proactive approaches and 'prey mindset' for reactive behavior. He emphasizes the significance of m...
Jul 08, 2024•29 min•Season 1Ep. 274
