Here’s Why Implementation Services Will Reign Supreme

INTRO PODCAST If you're shying away from implementation work, assuming that oh, AI is going to take care of that. You will be beaten. Siri has been here since 2011 and still gets things wrong, terribly wrong. So you might be seeing all the compounded learnings and the compounded posts of everything that AI is producing. And sometimes you think I have nothing intellectually new to add to the subject.

You might be thinking that, or you might be thinking that, Hey, we're going to lose X percent of our business to the new technology because now

it's democratize it. More people can get access to things that we were selling people as a service at a high end. And service. That's a real thing that's happening right now. Another thing that you might be looking at is opportunistic is saying, Hey, we can execute these things or we can be 10 X, more productive, or 10 X in cost savings, which is not an exaggeration. And we can go ahead and take advantage of these new opportunities that we didn't have before now.

Technology, if we look at that area of opportunity, artificial intelligence, the way you practically apply this at your business. can only help

you increase your margins if you do it right, it can increase your gross revenue, your profit margin, and your ability to reach more people. Now the core lesson here that I want to dive into is that, It's a philosophical take. That information is useless without the action that we take. If we take action

and correctly, that's novice work that we're learning. But if we take the right action, it's done correctly. We get a specific outcome. That's applied wisdom. Now with that specifically, we assume that there's going to be a future of robotics and artificial intelligence, where it's going to take over the thinking and the action of the outcome. And it's going to take care of everything for us. Now, a few things that are real one, that's

not here yet. Number two, we still need humans to do that. And number three, The way that we imagine that future is not going to be how it's actually going to play out. In reality. It's just keep that in mind. So instead of being a futurist or existentialist, thinking about what should we do now? Here's some practical approaches based on my experience within the info product and the services space where we can leverage this technology so that you

can craft one better offers and to go to market more confidently with your service as a being able to create new services. Hopefully from this stem of thinking. So the first offer that always work that will continue to work is time collapsing. So collapsing time and to a very simple executable action that either you do for someone or you help someone execute that first offer is obviously going to be around information and helping people take the right actions.

I've personally like for one event I spent like a half day up north here. I spent four grand for another info product digitally. I spent $300 and I can tell you that sometimes the cheaper products might give me a short time clock and I can implement quicker. And learn things faster than I would to learn it on my own, because think about it. If you're going to learn an execute, something you're going to pay the price anyways.

And that's something to keep in mind that you're going to pay the price of time and of learning and a failure. And if you can time collapse that information into a short, a packed amount of time, we can get the right information from someone else's wisdom, and you can apply that. Then you can go ahead and execute the right things today or compound your new learnings at a new level. So why do I say this?

Because right now within your organization, you might have things that you can train others to do that have very specific outcomes, very specific tangible needs that they can go in and apply in their business or in their life immediately to get a result. The reason why you would charge for information that way isn't because you want to be a coach isn't because you want to have a coaching program. It's because people value information. You can create a workshop.

I was even thinking about doing this here at UTC. Where you can get people into a workshop, they pay like a small fee just to be part of that room. Then from there, you educate them based on that, your processes, your services, And this has happened in the past. Some people raise their hands saying, Hey, can you

act, just do this for us? Which gets to offer number two, which will never go away. It's do you want me to do this for you? Do you want me to truly collapse time and give you the output you're looking for less time, less money and less of a hassle. Now you might be thinking you're selling this right now, probably. And you might be thinking if everyone did that, then I wouldn't have a problem with getting new customers.

I wouldn't have problem with the price points or the arguments that are getting into. And I've seen that. I've heard of that but the key thing here is one. You want to focus on someone who has no time, who's busy. Doesn't have the time to execute the things that you teach them. Number two, they also don't want to learn there are some people that don't want to learn a thing and just want to get the execution, get the outcome. That's the second point.

The third is that you can multiply what you charge for them easily, meaning that the value that you deliver to them is so high where the price point is low enough. Where, whatever value to produce is already a multiple, the action that they're paying you to do. So think about that. Someone who has no time. Who doesn't want to learn and execute this. And

when you create the value, the multiple so high, it's ridiculous for them not to pay you. That's where you really want to zone in. And that's part of the strategic sales enablement plan that I work with clients on. When you want to look at specifically who values your services the most and where can you truly time collapse? I have a friend who's a brand designer. And for him to design a logo, it might take him a couple of hours nowadays. Why?

Because he's learned the craft of doing this over a series of weeks or even months, instead of taking that long time, he can now do that in such a short amount of time and be able to charge a premium for it. Now you might be thinking can I just do AI with it? Yeah, you can. But for some industries, some clients. Value that significantly more than some artificial intelligence thing, bloop, that you can just click. Same thing with you. What specific industry? What specific problem can you solve?

That where the salt, this actual solution of that is a multiple of the inputs that you're generating creates relationship and it's asymmetric relationship, meaning that the value is so high, the risk and the cost for you is low enough. And the price that you charge sustains your profitability. Where the value exchange is a net positive and allows the other person to move forward to their goals faster. While enabling you to take care of your team, your operations, to serve more people at scale.

That's the art of the craft of the offer. That's the art of business. Now to recap here specifically, there are different games being played at different levels at any given time. Some are short lengths in time. Some are longer plays. The whole idea is figuring out where do you have the leverage? Where do you have the expertise and where do you have the opportunity?

And if you're thinking about that, artificial intelligence is taking away things from you, start thinking about where is it specifically adding opportunity for your margins, for your profitability? For your reach of helping new people and for your productivity, for your team, to be able to execute at a higher pace or do more with the existing workflow.

I think that's the most fascinating things that I've personally experienced is instead of, should I hire this person is look at what systems can I create that would eliminate the need for this new hire. It's crazy. But that's where we live in right now. I'm looking at systems and technology that can do some of the work or 90% of the work so that we don't need to hire additional staff or members. Not that I don't like hiring. It's just, it's incredible. What you can do nowadays.

Now. To recap specifically, the two offers that matter the most are time collapsing is the center core of both offers. The first one is showing other people how to execute, to get one specific outcome. Not three, not five, not a plethora, not confusion, one specific outcome and time collapse your expertise in a way where it's packaged that they can receive it and implement it. We all know that with info products. I think it's about.

Either three to 10% completion rate of all the products where people spent a hundred, 200, 500, a thousand $3,000. And they don't implement it or don't even go through the training. So your job, if you're doing that, if it's through workshops, if it's through live events, if it's through a digital course or some sort of platform, people crap on those all the time, they still will sell.

Because if you have authority, you know how to get an outcome, you've proven to the market that you know how to get that outcome. People will buy your stuff so that they can collapse time. Get the knowledge of how to execute it. And then from there, if they need support in this as part of your offering, You can offer them, Hey, do you want us to do it for you? We can just take care of, do a true time collapsed. We can execute it for you and you don't have to because you are too busy.

You don't have time. Number two, you don't even want to learn this because you're so busy with everything else. And number three, the value that you're going to get from this is so significant that the cost that we charge you to apply these services is miniscule. Think about that. When you review that, look at your offerings, look at your business model and how you're attracting the market.

And then from there craft, what can I craft in terms of the client experience from the initial touch point to the subscription service, to the backend service that you have so that you can model this and leverage technology, not to be fearful, but to do more. Thank you for listening to the podcast. If you'd like to get more of these podcasts, please go ahead and subscribe to wherever you're watching or listening to the pod.

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