Marketing Stopped Working? Try This

And obviously that could be maybe something with the macroeconomics, it could be something with what's going on in the current time that we met. But. He

was thinking about re like scrapping the whole thing and starting from scratch, and that's a mistake. So here's what to do. Here's what I told him is what I'm gonna tell you. Here's what to do when your marketing stops working. It's, the systems didn't fail you. So you're thinking, okay, I gotta start from scratch. I gotta do this whole thing and do the back end. Do the webinar, do the scripts, do the sales.

You don't have to do all that if you're working off of something that has proven to get results for you. And it works in the backend, meaning when people see the sales presentation, they book appointments and you book clients, and then from there you serve the,

you serve them, and you help them achieve the results. If you have that locked in, you really don't have to change that right now. That's called the backend. What you should be changing is the front end, and this is as easy as focusing on refreshing your creative, which includes your messaging. Your headlines, your hooks, your visuals, and the impression you leave with people directly and indirectly. Now, why is that important?

Because when you go to market, regardless if you're doing this in organic or if you're doing for paid ads, there is a certain level of market that you're dissecting yes in your niche or in your industry that you're targeting. When you're focusing on your persona, that is a way to slice the market. But when you go even further, you can slice that sliver of the market by. You're what you're saying, the words that you're saying, the visuals that you use.

'cause some people aren't gonna watch a video, some people are not gonna read text and you are slicing the market, depending on what you're saying, as well as the

impression that you give some people it, depending on who you are and your personality and how you come across, some people are going to love you. Some people are not gonna love you. I tell you a story. I had this happen the same day. Exact same day. I thought it was a God moment because I thought that was hilarious. But. I had a client she posted on LinkedIn and she literally just raved about loving the work that we were doing and just gave me a shout out. I never asked for it.

I just thought that was awesome. She gave a shout out. I felt good, and then I kid you not the next notification that happened. I checked on the notifications. They get a comment on one of my ads. What does the comment say That I'm a terrible human being. So here I had in the exact same, within the two minute span of the exact same day, I had a client telling me, yo, you're amazing. And I had someone else telling me that I've never met before. Hey, you suck as a human being.

Same moment, same time, same person. Why? That's their personal opinion, different perception of who I am. And that attracted a different kind of person. Obviously that person's not gonna buy from me ever, 'cause apparently I'm a terrible human being. But the client was like, I love working with you. Like how do we do more? So how does this relate to what

you're doing with your marketing? It's the same thing. Depending on who you are, people are gonna love, you're gonna hate you just gonna have to suck it up. And that's part of life. You're not gonna please everyone. The key thing though is when you focus on your niche market. You have to make sure what's broken. Is it my front end that's broken? Am I not getting anyone to take action or to register, or to log in into your newsletter or to take up on whatever freebie you're giving?

Then you have a front end problem if no one's taking action on the front end for the, for your offerings or your low end ticket offerings. They're not gonna sign up, they're not gonna work with you. But if you have something that's proven and the backend is working, you're getting sales and you know how to do this properly, and it's fine tuned, then literally just focus on the refresh. Identify maybe your creative is wrong, maybe your presentation is wrong.

Maybe the way that you're saying what you're saying is wrong, maybe the headline is wrong. What impression are you giving? Ask people to figure that out with you so that you don't have to figure that out by yourself. So it's like a storefront window. You don't have to change everything in the cashier, the backend, or your supply, your logistics. You just have to change the storefront to get different people to come in and to see what you got to

offer. So again, when things aren't working and you have a proven process, don't scrap it. Don't start from scratch. Don't do more work for you. Test strategically. Focus on what you can control on the front end. Change test one variable at a time and then from there start iterating and optimizing. You start seeing results and things kick back in. Rarely have you exhausted the entire market.

I've only seen that if you spent a significant amount, millions a month for multiple months, then you might be overwhelming the market with your messaging and it's time to shift everything. Give it a shot. Let me know how it goes, and we'll see you on the next one.