Webinar 3
Last session bringing all the information together.
Jun 25, 2020•1 hr 14 min
Customer Centric Marketing for Business with Dan MacInnis
Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
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Episodes
Webinar 2: How to market your business during this challenging COVID environment
This is the 2nd in our series and explores the following: Step 3. Innovate: Create new income streams from your existing customers - segment, reposition, up-sell Step 4. Digital connector: How to immediately increase the impact of your digital presence. Step 5. Double down: Don’t just survive; thrive by applying a growth and investment mindset. Step 6. What you don’t know about your customers: How to create insights via research and other social media monitoring that can provide great ideas for ...
Jun 19, 2020•1 hr 35 min
Webinar 1. Marketing During the COVID
This is the first in a webinar series I did for AUS Industries around how to market your business in this usual business environment of the COVID shutdown. To find the slides and video please visit:https://marketing-for-small-business.teachable.com/p/marketing-during-the-coronavirus/
Jun 19, 2020•1 hr 26 min
Connect - How to use Data and Experience Marketing to Create Lifetime Customers
Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Customer Experience Maturity Model and how to apply some of the principal's of customer centric marketing practices for business. Lars explains some quick wins you can achieve by aligning your digitial channels, using ppc campaign results and how to personalise and segment your customer journey on your website. He gives some Australian exa...
Mar 18, 2015•28 min
Happy Customers Everywhere with Bernd Schmitt
Bernd Schmitt is a professor, speaker, author and thoughtleader in the space of branding and marketing. I wanted to interview him about his book Happy Customers Everywhere: How Your business can profit from the insights of positive psychology, because Customers are central to every business. To learn more about Bernd visit his website MeetSchmitt To buy the book go to Amazon...
Mar 12, 2015•22 min
The Marketing Performance Blueprint with Paul Roetzer
Paul chats with me about his new book The Marketing Performance Blueprint. I really enjoyed discussing the marketing technology, talent and strategy matrix that is creating a complex marketing challenge for marketers and small businesses. His website is pr20/20.com and you will find a link to his book and great resources here.
Feb 11, 2015•26 min
Being Customer Centric
I was interviewed about building a customer centric marketing approach some time ago and have decided to share with you 10 minutes of key highlights. Today having a customer centric approach to your marketing is not a nice to have, it is a must have. Here is a You Tube Video Webinar about being customer centric Dan did for Axient.
Jan 02, 2015•49 min
Custora customer centric software with Jordan Elkind
Jordan Elkind has the same passion for customer centricity as me. His love of information and insight has created a career well suited to him at Custora a new sofware company. Custora provides a dashboard of data analytics for retail customers to create more compelling, relevant marketing touchpoints for their customer's journey. The result is more profitable customers and less customers at risk of ending their journey. Jordan's insights are a must listen for any business as we all scramble to c...
Aug 18, 2014•43 min
Brand Discovery Process -Interview with Jon Pietz from Brandxco
Jon Pietz runs Brandxco and is a branding expert. Jon uses probing interview techniques in his brand discovery process with clients.This buyer insight and the real problem you solve for your ideal customers, is part of Jon's approach. This branding strategy transforms your marketing activities and the return you get on your marketing spend. Spending some time with Jon you will learn from his many years experience about how to develop your core brand position. Jon's process is aimed at understand...
May 21, 2014•45 min
The Customer Culture Imperative - Interview with Dr Linden Brown
It has been a long time in the making but I am so delighted that The Customer Culture Imperative is now on the shelves. I had the pleasure of interviewing Dr Linden Brown from MarketCulture on the new book he has co-written with his son Chris Brown about creating a customer centric culture. What makes this book different from others like Peter Fader's and experts on customer centricity is that it is backed up by research proving the relationship between 7 key customer centric behaviours and busi...
Apr 17, 2014•40 min
Tilt: Shifting Your Strategy From Products to Customers
Niraj Dawar is a Professor at the Ivey Business School and with a wealth of corporate experience as an expert marketing strategist. Niraj has wrote one of the most important books I have read as a customer centric marketer this year. Tilt: Shifting Your Strategy From Products to Customers . Key strategic questions that I earmarked in reading Tilt by Niraj Dawar are as follows: 1. Why do your customers choose you? Make sure it is not table stakes. 2. What business are you in? What business do you...
Nov 22, 2013•25 min
The Customer Centric Blueprint with Doug Leather
Doug Leather is passionate about customer centricity as a system. In fact he has built a business over the past 11 years around it. I had the pleasure of interviewing Doug about his new book The Customer Centric Blueprint: Building and Leading the 21st Century Organisation . Doug talks of how to create a sustainable competitive advantage, enlighted leadership and cultural orientation around the customer using examples including: Amazon Zappos Apple GE How to create a customer centric organisatio...
Oct 07, 2013•47 min
Bernadette Jiwa - Latest Story:The Fortune Cookie Principle Principle
Bernadette is a great story teller and discoverer. She works with businesses to uncover brand stories. We buy how brands make us feel, brands that resonate with our beliefs and stand for something. Bernadette in her new book, The Fortune Cookie Principle: The 20 Keys to Great brand stories and why your business needs one ,helps us learn about purpose, people, personal and perception are important aspects in shaping brand perception. Today more than ever before, with more choice we are looking fo...
Aug 20, 2013•18 min
We Are Huddle interview with MD, Dr Melis Senova
Melis is an inspiring human centric strategist specialising service design. As the MD of wearehuddle.com , Melis is in the innovative space of working with CEOs of bluechip companies, in helping them discover ways to do meaningful work. Companies are seeking new frameworks to create a way to navigate decision making and challenges that they are facing. One of these problem is the customer value they provide.Using an understanding of the customers and the organisational world, wearehuddle help cr...
Jul 29, 2013•32 min
Smart Customers Stupid Customers Interview with An Author Bruce Kasanoff
Bruce Kasanoff is a speaker, author and business strategist who helps companies profit from disruptive forces, rather than fall victim to them and the co-writer of Smart Customers, Stupid Companies. Bruce helps companies understand what comes next, and how they can leapfrog their competitors. His entire career has focused on helping companies leverage emerging technologies to better grow revenues and serve their customers. Bruce with co-author Michael Hinshaw have asserted that our tolerance to ...
Jul 24, 2013•4 sec
Tristan White on creating awesome company culture
Tristan White is the manager of The Physio Co. He has become a big advocate, thoughtleader and key note speaker on creating a great corporate culture. Tristan shares why he created a vision, values and the purpose of his business and how it changed how he grew his business. The Physio Co was ranked by BRW at No. 5 on it’s annual list of Australia’s 50 Best Places to Work. Learn from Tristan some best practices of how to create that vision for everyone to rally around and how to embed those value...
Jul 02, 2013•21 min
Bryony Thomas - Watertight Marketing Book
Bryony Thomas is an experienced strategic marketer that really gets it. I absolutely love her new book Watertight Marketing . It is a practical approach to getting the fundermentals right when creating a strategic approach to marketing. Bryony's book is all around getting the fundermentals right so that as an small business owner you can build a strategy approach to their marketing so that works and continues to work over time. By reading this book you can ensure that you are not throwing your p...
Jun 25, 2013•35 min
Creating Brand Energy with Cath Sutherland
I came across Cath's Sutherland's book Creating Brand Energy while I was researching branding online. Cath's approach really resonated with me. I even re-did my Brand Energy Blueprint . What makes you choose one company over another is becoming harder. Online we can all look the same. To differentiate our brand we need to stand for something. We need to have a greater cause and back it up with a value-set. Conscious Business , Cath's business works with businesses that want their brand to be mor...
Jun 20, 2013•22 min
The Shift with Jagan Nemani
Jagan Nemani is an innovation-focused executive who believes in developing innovative solutions to deliver a best-in-class customer experience. He has more than 14 years of experience encompassing product, process and business model innovations. His experience encompasses the software, telecom, semiconductor, insurance, cleantech and government procurement industries. Jagan Nemani has written a great book called The Shift: Innovation That Disrupts Markets, Topples Giants, and Makes You #1 that f...
Jun 16, 2013•29 min
Mark Joyner Interview about Simpleology
Mark Joyner is an author and software developer who has run and sold several business start ups. His software Simpleology is designed to make us more productive. What I love about Mark, is his philosophy. He takes a holistic approach to business and his software Simpleology has this baked into it. When we all have to "get stuff done", it is so nice to do it with fun at the centre. The software talks of Habit Bombs to change your behaviour, HIME's (High Impact Minimal Effort) as an approach and h...
Jun 13, 2013•21 min
Jeanne Bliss - Customer Experience Expert
Jeanne Bliss is a guru in customer experience. Customer Bliss her website is packed full of great ideas and tools to help your business because more customer centric. Jeanne's book I love you more than your dog identifies 5 key decisions to make your business a beloved company. You know that sort of company that you tell your friends about. (threadless, zappos, moo, zipcar, modcloth, freshbooks, netflix, lands end, aussie farmers, grill'd, lorna jane, gapingvoid, mailchimp, nudie, incase). These...
Jun 11, 2013•30 min
Rick Harris UK customer design expert
Rick Harris is the managing director of the UK based design agency CustomerFaithful . A veteran in the customer experience space Rick has assisted many organisations identify what drives the beliefs and behaviours of their customers. Rick's Lifeline approach has been used in such industries as healthcare, transport, housing and leisure as he assists industries achieve their commerical goals while staying true to their customer needs and inspiring their employees. Join Me as I chat with Rick. Res...
Jun 06, 2013•40 min
The Customer Rules
Lee Cockerell has spent his career working for some of the best players in hospitality including, Hitlon, Marriot and Disney.He now consults around the world to businesses on customer service. In this interview with me Lee shares some of those old fashion values that our mum's taught us and why the little things are really the big things in delivering a sensational service. What would mum do? might just be the first question we should be asking.
May 30, 2013•18 min
Humanise with Maddie Grant
Maddie Grant and Jamie Notter have written a book called Humanise - How People Centric organizations succeed in a social world. Maddie is a well-known blogger and partner in a successful social media consulting firm working with associations and non-profits, SocialFish , and she spent some time with me on this podcast. We discussed how organisations are becoming more engaged with social media and this is creating an environment of transparency. We now want understand the company from the inside ...
May 22, 2013•34 min
Kristin Zhivago starts with Customer Insight
Kristin Zhivago started as a teacher like me but when she finished her teaching degree there was little in the way of positions. Lucky for us she invested her time in sales and marketing and has spent her career seeking out customer insights by interviewing customers for organisations. Kristin is the author of the RoadMap to Revenue, How to sell the way your customers want to buy . I recently interviewed Kristen about her journey and asked her about the trends she is seeing in selling, about bes...
May 07, 2013•43 min
The Design Thinker - Arne van Oosterom
Arne van Oosterom is the founder of the Design Thinkers Group and now the Design Thinkers Academy . DesignThinkers is one of the leading 'design driven' Innovation Agencies helping organizations around the world making the transition from being strictly product orientated and sales driven, towards being service orientated and human centered. I really enjoyed talking with Arne. He gave insights into how companies have a great challenge on their hands as small nible companies compete on a global s...
May 06, 2013•1 hr 1 min
Buyer Personna App with Vann Morris from MLTCreative
Buyer Persona's are an attempt to get inside the heads of our ideal customers and understand their motivations, influencers and decision making criteria. My chat with Vann Morris from MLTCreative a B2B marketing consulting agency explains how to use this app to shed some great insights into creating buyer personna's and to create a great interview list of questions to build this view of the customer. Resources MLTCreative Resource Center Buyer Persona App...
Apr 03, 2013•15 min
Adele Revella Interview from the Buyer Persona Institute
Adele Revella has built the Buyer Persona Institute to revolutionise the way we use buyer persona's in marketing. Rather than creating a buyer persona's to market to, Adele's approach called the Five Rings of Insight is based on creating insight through a research so that rather than presuming what is behind our ideal buyer's decision to buy from us or not, we know! These steps include: 1. Priority Initiative- what problem are they trying to solve? 2. Success Factors - What outcome would be desi...
Mar 26, 2013•2 hr 20 min
Chris Risdon "the Journeyman Interview"
Chris Risdon is a thought-leader in the customer experience and service design space.Chris has been designing digital products and services since 1996. He specializes in user experience strategy, information architecture and communication and interaction design. I was so delighted to interview Chris after following his work at AdaptivePath where he is described as follows: "Chris's journeyman path has helped shape his belief that an interdisciplinary approach to design enables people to have com...
Mar 22, 2013•38 min
Andrew Davis Interview around his book Brandscaping
Andrew is such a talent. His career has taken him from local television to The Today Show. He's worked for The Muppets in New York and marketed for tiny start-ups as well as Fortune 500 brands. For over a decade Andrew acted as the Chief Strategy Officer at Tippingpoint Labs, where he rallied his team to lead the charge to change the way publishers think and how brands market their products. Today, Andrew travels the world sharing his innovative ideas as a speaker, consultant and guest lecturer....
Mar 05, 2013•44 min
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