Andrew Davis Interview around his book Brandscaping

Andrew is such a talent. His career has taken him from local television to The Today Show. He's worked for
 The Muppets in New York and marketed for tiny start-ups as well as Fortune 500 brands. For over a decade Andrew acted as the Chief Strategy Officer at Tippingpoint Labs, where he rallied his team to lead the charge to change the way publishers think and how brands market their products. Today, Andrew travels the world sharing his innovative ideas as a speaker, consultant and guest lecturer. Andrew's concepts in his book Brandscaping help reshape the way you think, enabling you to navigate the overwhelming and sometimes confusing digital landscape.

Brandscaping is about leveraging the relationships that make sense to your audience and creating content, services and products that give you partnerships to new audiences and position your brand in a way that no other marketing medium can. Andrew gives us lots of rich examples of small and large businesses that have taken on board this collaboration approach to creating a brand identity that really resonates.