Bryony Thomas - Watertight Marketing Book
Episode description
Bryony Thomas is an experienced strategic marketer that really gets it. I absolutely love her new book Watertight Marketing. It is a practical approach to getting the fundermentals right when creating a strategic approach to marketing.
Bryony's book is all around getting the fundermentals right so that as an small business owner you can build a strategy approach to their marketing so that works and continues to work over time. By reading this book you can ensure that you are not throwing your precious marketing dollars down the drain.
By auditing your existing business model, you can ensure that you can keep the customers you have!
Watertight Marketing talks of:
- Your Taps: Ways of generating interest in your offer.
- Your Funnels: The tools and techniques you use to channel that interest and move people through to trying you out.
- Your Bucket: Those things that come together to keep your customers your customers.
As Bryony discusses there is no point turning on a tap if the bucket you are using is leaky, you need to have a watertight bucket to start with.
Resources:
Download your free chapter here
Buy the book here (I highly recommend it)