The Customer Centric Blueprint with Doug Leather
Oct 07, 2013•47 min
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Episode description
Doug Leather is passionate about customer centricity as a system. In fact he has built a business over the past 11 years around it. I had the pleasure of interviewing Doug about his new book The Customer Centric Blueprint: Building and Leading the 21st Century Organisation.
Doug talks of how to create a sustainable competitive advantage, enlighted leadership and cultural orientation around the customer using examples including:
- Amazon
- Zappos
- Apple
- GE
How to create a customer centric organisation using the REAP Customer Centric Organisational Blueprint
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