Craft Beer Professionals - podcast cover

Craft Beer Professionals

Craft Beer Professionalswww.craftbeerprofessionals.org
Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org
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Episodes

The Value of Local Guilds

Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advocate for, support, and provide resources to your area’s breweries. This session will explore the fundamentals of starting a local guild from the ground up and strategies for actively engaging its members. Our guests—experienced guild leaders—will share how they’ve united their beer communities, discuss effec...

Nov 27, 20241 hr 9 min

60-Second Solutions: Shortcuts to Sales w/Scott Kolbe (Market Your Craft)

Brewery owners and managers are struggling to find new drinkers. Younger consumers aren’t interested. RTDs, whiskey and tequila are having a moment. CBD, THC and functional beverages are carving out their share. Waters are exploding. And craft beer is stuck in a sea of sameness, desperate to stand out. What if there was a checklist of 40 marketing and sales tactics that could change the course of your business? And each one took just minutes to execute? The team at Market Your Craft wants you to...

Nov 20, 20241 hr 1 min

REGISTER TODAY! Why You Need To Be At CBP Connects San Diego (Dec. 10-12)

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive workshops, 3 nightly receptions (AleSmith, Pure Project, North Park), a trade show, and your opportunity to connect with other industry decision makers. This conversation features: Dan Hornbrook (MarketMyBrewery) Drew Kearns (That's Delicious Financials) Makenna Barris (Pure Project Brewing) Sonja Mills (Po...

Nov 14, 202428 min

A Shiny New Logo is Not Enough! w/Tim Weaver (The Brand Weaver)

In the craft beer world, where a new brewery seems to sprout up every day, a fresh logo alone won’t set you apart. Join the Brand Weaver in this rollercoaster presentation designed specifically for brewery owners ready to dive deeper than mere aesthetics. Discover the core differences between a simple redesign and a full on rebrand. This session will guide you through the key top five strategies to keep in mind when rebranding your brewery. More importantly, we’ll explore the tangible benefits a...

Nov 13, 202447 min

The Self-Pour Movement: How and Why it Came to Be

Table Tap introduced the concept of self-pour draft beverages to the United States back in 2006. Not only have we helped pioneer approvals for self-pour across almost all 50 states, but we have also been a driving force in the growth and prevalence of self-pour within taprooms, breweries, bars, and many other types of venues. In this presentation, we look forward to discussing what factors have led to the proliferation of self-pour systems within the US. One huge contributor has been the surge i...

Nov 06, 202455 min

JOIN US! 5 Reasons to Attend CBP Connects San Diego (Dec. 10-12)

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive workshops, 3 nightly receptions (AleSmith, Pure Project, North Park), a trade show, and your opportunity to connect with other industry decision makers. This conversation features: Heather Holland (Outland Farm Brewery/Veterinarians Without Borders) Jeremy Carney (Central Coast Analytics) Kristen Madigan (T...

Nov 05, 202427 min

“This Ain’t No $#!@* Applebee’s” - One Well Brewing’s Brand Refresh

The Robot House Team, in Oklahoma City, have just completed the One Well Brewing, in Kalamazoo, Michigan, brand refresh. About a year ago, One Well approached the Robot House Team after meeting in-person at CBP Connects: Milwaukee, in June 2023, looking to do a massive brand overhaul. Due to usage rights end-terms with a previous designer and a bit of a Saturday morning cartoon aesthetic, One Well was needing to redesign their core labels, taproom, merchandise, website and everything else their ...

Oct 30, 20241 hr

Wood, Barrel and Time: The Art of Barrel Aging with Marcus Baskerville

Wood, Barrel, and Time: The Art of Crafting World-Class Barrel-Aged Beers Unveil the Secrets of Mastering Barrel-Aged Beer Wood, Barrel, and Time is not just another brewing guide; it’s a journey into the heart of one of the most revered and mysterious processes in the world of craft beer: barrel aging. This book is for the dreamers, the doers, and the dedicated brewers who believe that great beer is more than just a beverage—it’s an art form shaped by patience, innovation, and an intimate conne...

Oct 23, 20241 hr 1 min

Logistics Unpacked - Industry Insights and Outlook

Welcome to Logistics Unpacked, the podcast that takes you behind the scenes of the logistics and supply chain industry with a special focus on the beverage sector. Hosted by Brandon Arnold, COO & Co-Founder of Brew Movers, we dive into the current challenges, market forecasts and solutions in small package shipping, parcel logistics, and the intricacies of the beverage supply chain. Whether you’re a business owner looking to streamline your shipping process or a supply chain enthusiast, this...

Oct 16, 202440 min

Book Release - Handcrafted Careers: Working the Artisan Economy of Craft Beer

Unpacks the problems and privileges of pursuing a career of passion by exploring work inside craft breweries. As workers attempt new modes of employment in the era of the Great Resignation, they face a labor landscape that is increasingly uncertain and stubbornly unequal. With Handcrafted Careers, sociologist Eli Revelle Yano Wilson dives headfirst into the everyday lives of workers in the craft beer industry to address key questions facing American workers today: about what makes a good career,...

Oct 09, 202455 min

Turning Your Passion into a Business: Using Data To Sustain Growth and Profit

Most owners started a brewery because they were passionate about beer and wanted to make great product. In the current climate of the industry, making great beer is the baseline of what is needed to be a successful business. With rising costs and lower sales, knowing all aspects of your business is more important than ever. Join us to discuss data points you should be looking at to help grow and maintain your business. Dustin Jeffers is the Vice President of Brewery Product and Experience at Nex...

Oct 02, 202449 min

Rethinking How We Communicate Value in a More Crowded Market

There are more craft breweries (cideries, meaderies, distilleries…) than ever before, and competition for the attention and loyalty of craft beer drinkers is fiercer than ever. There is a huge advantage to effectively providing and communicating value to those drinkers. So what do craft drinkers value? How can we creatively communicate that value? Let’s get some smart people from around the craft beverage industry together and talk about it. In this panel: Panelists: Chris Holden (Director of Sa...

Sep 25, 202448 min

Why Breweries Collaborate (Part 2)

We recommend listening to Part 1 before diving into this session. In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive into the motivations behind collaborations. Our panelists will share the strategic reasons they align themselves with other brewers and organizations. From gaining knowledge to increasing market awareness, our guests will reveal how they...

Sep 18, 202458 min

Brewery Equipment Forecasting, Part 2: Considerations for Growth

Picking up where "Part 1: Budgeting Basics with G4 Kegs" left off, this session delves into the crucial considerations for when to invest in additional equipment and resources as breweries grow. Panelists will address key issues to support strategic decision-making, including identifying sales and production benchmarks for expanding equipment, shifting from self-distribution to working with a distributor, how to choose the right distributor for you, and operating additional taprooms and producti...

Sep 14, 202447 min

Why Breweries Collaborate

In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive into the motivations behind collaborations. Our panelists will share the strategic reasons they align themselves with other brewers and organizations. From gaining knowledge to increasing market awareness, our guests will reveal how they have utilized collaborations to achieve greater success. Panelist...

Sep 11, 20241 hr 6 min

Personal Wellness: AKA Don't Forget to Put Your Oxygen Mask on First

Join us for an engaging and honest discussion about health and wellness. This is an important topic not just for the brewing industry, rather, anyone can benefit from embarking on a wellness journey. We'll cover the different facets of this topic including physical, mental, emotional and intellectual wellness. Our panelists will share some of their own journeys towards wellness and will also provide some resources to better equip you and your team if you or someone amongst your ranks needs help....

Sep 07, 202459 min

Lagers and Ledgers – The Fiscal Craft of Beer Brewing

Join this enlightening session on the key performance indicators (KPIs) that matter most in the craft beer industry. Our panel of seasoned craft beer accounting professionals will pour over the financial metrics that help breweries stay competitive and profitable in a rapidly changing market. Whether you’re a small taproom or a large-scale operation, this discussion will provide insights into the best practices for managing your brewery’s finances, optimizing operations, and scaling up your craf...

Sep 04, 20241 hr 3 min

Using Your Brewery Space to Drive Revenue

Events have the potential to secure a steady flow of revenue, offering a set menu and prepaid tickets that ensure consistent margins and manageable staffing costs. However, despite this lucrative opportunity, many breweries are not fully capitalizing on this revenue stream. Even for those hosting events, they may be missing out on simple strategies to maximize the advantages of attracting new customers through these gatherings. Hosting event sales at your brewery can be a smart move to attract n...

Aug 31, 20241 hr 2 min

Alternative Beverages: Adding THC To Your Taproom Offerings

We all know the time for innovation in the craft beer space is now. Taprooms must offer more than delicious beer - they must now also provide a great experience. Part of creating that environment is being able to offer alternative beverages. For a variety of reasons, data is showing that more people are leaning on non-alcoholic and alternative options. One route to go is THC-infused beverages in places where this is legal. Join our panel of experts as they cover vital information and considerati...

Aug 28, 202458 min

The Meaning Behind the Madness: Understanding the Whys of Brewing

Do this, do that. But why? Too often, teams follow instructions without understanding the reasons behind their tasks. Imagine if your head brewer suddenly left—would their assistant know how to create new recipes or troubleshoot unexpected challenges? This session emphasizes the importance of team members not only following standard operating procedures but also comprehending the underlying principles. Join our panel of experts as they discuss effective strategies for educating, training, and bu...

Aug 24, 20241 hr 4 min

Brewery Equipment Forecasting, Part 1: Budgeting Basics

Aimed at breweries overwhelmed by decision paralysis, panelists will offer guidance and considerations in planning for purchasing and maintaining their brewhouse equipment, keg fleet, packaging, and how to justify it with data management software. This panel will identify some of the critical factors to weigh before investing in your initial startup equipment, how to balance them with your suppliers, and strategies for how to best maximize your dollars. This panel is appropriate for both breweri...

Aug 21, 20241 hr 1 min

Sweet Summer Taproom Trends 2024

Let's dive into the summer trends from around the US. We will explore taproom trends, focusing on what activities consumers are seeking, products that are trending up or down, and what’s driving growth for breweries. Taproom Activities: This summer, taprooms are becoming community hubs. Consumers are flocking to outdoor spaces with live music, food trucks, and family-friendly events. Trivia nights, brewery tours, and special tasting events are drawing larger crowds, creating an engaging and welc...

Aug 17, 20242 hr 4 min

Brewery Expansions in 2024 - Using Data to Make Key Business Decisions

In this webinar, Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient) will be the moderator, and steering a dynamic discussion on the topic of “Brewery Expansions in 2024 - Using Data to Make Key Business Decisions”. The panelists will include Glenn Closson from Ivanhoe Park Brewing (Florida, USA) and Sean Turner from Mammoth Brewing (California, USA). In this panel, the participants will discuss the intricate landscape of brewery expansions and the pivotal role that data plays ...

Aug 14, 202454 min

Creating a Vibe: The Impact of Atmosphere on Taprooms

Urban Dictionary defines "vibe" as "a distinctive emotional atmosphere; sensed intuitively." In the world of beverage, this definition works perfectly. Taprooms must serve a high-quality product, whether beer or other beverages. They must also offer a high level of engagement from their staff. Lastly, and no less importantly, is the creation of a memorable atmosphere. A brewery's atmosphere encompasses the overall feeling, ambiance, and vibe that guests experience when they visit. This can inclu...

Jul 31, 20241 hr 3 min

Practical HR: Let's make the people part of the business more efficient

Managing people is hard, regardless of the business - then we through alcohol into the mix and our laid back industry culture. Bring your note book, this functional conversation will give you action items in the three key buckets: 1. People Yes, you can have both great employees and a great product. My top tips to lead people with transparency and respect - that may sound basic, but it's become complicated in the new legal framework. We'll talk foundational people things, that will help you when...

Jul 24, 202446 min

Giving It Up! Why I Left a Successful Career to Work in Beer

Where did you come from? Where did you go? So often, we only know our peers as "owner at Brewery ABC" or "taproom manager at XYZ Brewing Company." However, we all have stories. In this conversation, we will hear from several Craft Beer Professionals who left successful careers to be part of the beer industry. We will learn about their past lives, their motivation for leaving, what they learned from their prior profession, and discuss the impact it has had on their time in beverage. This conversa...

Jul 03, 202459 min

Leading Yourself to Success

In this session, attendees will have the opportunity to gain practical tips and powerful strategies to elevate their self-leadership. Learn how to shift your mindset, tap into your emotional intelligence, and establish daily habits that will allow you to lead yourself more effectively with clarity, confidence, and compassion. Through engaging content and actionable insights, you'll uncover your potential, navigate any and all challenges with ease, and achieve remarkable results in every aspect o...

Jun 26, 20241 hr 1 min

FU** Your Brewery: How Lady Justice Brewing Funded Their New Space

Join CBP, Brewery Finance, and Lady Justice Brewing for a discussion on the world of beer, money, and opportunity in the current environment. We'll talk about the current environment for financing breweries and how Brewery Finance and Lady Justice Brewing worked together on Lady J's recent move to a new location. Rick Wehner founded Brewery Finance in 2005 and has provided equipment financing and working capital to thousands of small, independent breweries over the last 19 years. Today, Lady Jus...

Jun 22, 202443 min

What's Going on in WA Beer?

In our "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state. Next up: Washington This conversation features: Daniel Olson (WA Brewers Guild, Executive Director) Robyn Schumacher (Stoup Brewing, Co-Owner/Brewer and WBG Board of Directors) Shawna Cormier (WA Brewers Guild, Director o...

Jun 19, 202451 min

Crafting Connections: Navigating the Evolution of Beer Festivals and Beyond

In a world where the landscape of beer festivals is rapidly changing, "Crafting Connections" explores the necessity for evolution in these beloved events. Beyond the traditional focus on beer, this seminar delves into the broader spectrum of beverages and experiences that are reshaping the festival scene. From innovative additions like cideries and distilleries to the incorporation of live music on grand stages, attendees will gain insights into the shifting dynamics of beer festivals. Moreover,...

Jun 15, 202440 min
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