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Craft Beer Professionals

Craft Beer Professionalswww.craftbeerprofessionals.org
Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org
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Episodes

Everything You Need to Know, and Some Things You Don't...A Crash Course in Brewery Yeast Management.

As everyone in the brewing industry knows, yeast is the engine that drives a brewery. In this presentation, John Giarratano of Inland Island Yeast Laboratories will dive into practical knowledge and standard practices for the introduction and management of yeast in a brewery. From pitch rate to multi-generational yeast health, John will discuss practices that every brewer can take back work and improve beer quality and brewery performance. John Giarratano founded Inland Island back in 2014 and c...

Jun 12, 20241 hr 1 min

Q&A about Iron Heart’s NEW Technical Support and Services Program

Join us for an insightful Q&A session with Roger Kissling, VP of Sales and Client Management for Iron Heart Canning. Iron Heart's new Technical Support and Services Program is run by Mark VanGlad. Mark brings a wealth of experience to the table, having worked for Iron Heart since 2017 in various capacities, making him a trusted authority in the field. During this session, Roger will delve into the creation of the Technical Services and Support program, shedding light on the industry need it ...

Jun 08, 202432 min

Benefits for Brewers: Delighting Staff + Increasing Profits with Nontraditional Strategies

The latest Craft Beer Professionals survey shows "benefits" as a top concern of staff, yet the majority of breweries offer no health benefits at all to staff. And it's no surprise: traditional health insurance often doesn't impress staff even as it drains profit from the operation. Benefits shouldn't be "take it or leave it" and owners shouldn't have to choose between "too much or nothing at all." Don't let a mismatch or a misunderstanding about benefits hamper your brewery. In this presentation...

Jun 05, 202433 min

Taproom Staff Motivation in a Tip Pool World

Who's ready to go swimming? Tip pooling is becoming increasingly prevalent in taprooms, and motivating and engaging staff members requires a nuanced approach. In this conversation, we will learn why our panelists chose the tip pool model, the challenges they've faced, and how it has been a "win" for their team. We will explore the strategies they've used to boost staff morale, foster teamwork, and ultimately create more successful taproom experiences for both guests and staff. Moderator: Andrew ...

Jun 01, 202456 min

Beyond "Great Beer": Establishing a Winning Brand Presence

It's no longer enough to use "good beer good atmosphere" as your marketing strategy. Craft breweries face a unique challenge as they grow - how to authentically convey their story and preserve their identity amidst expansion. This panel discussion will dive into the art of developing a genuine message that resonates with both loyal patrons and new audiences. We explore practical strategies for effectively communicating your brewery's narrative and ensure that it remains a compelling and integral...

May 29, 202446 min

Tips and Tricks for Avoiding Equipment Issues in the Brewery

As everyone in the brewing business knows, entropy increases in the brewery. It’s going to break. It’s not a matter of If – it’s a matter of When. And then there’s troubleshooting for that off-flavor or other issue with the beer….is it your equipment? Join our team of craft beer industry veterans as they share their best practices and investigative troubleshooting strategies in the brewery to ensure sparkling clean, well-maintained equipment that consistently makes and packages great beer. Betwe...

May 25, 20241 hr

2024 Employee Satisfaction Report Presentation

Craft Beer Professionals partners with Craft Beer Advisory Services to complete an industry-level report on employee satisfaction trends. Join us for a presentation of the data, a look at trends, and insight into the state of employee satisfaction in our industry. Request the report: https://craftpeak-cooler-uploads.s3-accelerate.amazonaws.com/craft-beer-professionals/2024-CBP_CBAS-Employee-Satisfaction-Report.pdf Learn more about Craft Beer Advisory Services: https://craftbeeradvisoryservices.c...

May 22, 202441 min

Breweries & Cities: Building Effective Relationships

In this presentation, we will provide highlights from a new book entitled Craft Breweries & Cities: Perspectives from the Field. Our goal in creating this book was to illustrate how craft breweries have helped to shape urban and community issues. It is a cross-section of research, case studies and examples of how breweries and local government have worked together to foster greater dialogue, opportunities, and understanding in communities across the country. We demonstrate how craft brewerie...

May 18, 202457 min

NA Beers: Managing Compliance for Bringing Non-Alcoholic Brews to Market

The growth in the non-alcoholic adult drinks category is a bit of a bright spot amidst recent trends in craft brewing. As more and more craft brewers consider bringing NA beers to market, compliance concerns come to the forefront. While NA beers contain scant or no alcohol, they still come with a variety of compliance concerns, not all of which may be intuitive or simple to grasp. This session will cover: -How is NA beer regulated by alcohol control boards, including licensing, taxes and distrib...

May 15, 202444 min

20 Takeaways from Celebrity Beverage Endorsements

Why do actors like George Clooney and Dwayne "The Rock" Johnson have their own tequilas? Perhaps they love a brand and want to help it get to the next level. Or they respect the producer and believe in their story. Or maybe they just want something tasty to share with their friends at parties. Whatever their motivation, it's currently en vogue for celebrities to endorse or invest in beverage brands. And why not? Just add a little star power, share with followers and BAM! they're sold for a cool ...

May 11, 202447 min

How to Measure Successful Supplier Relationships

We all know that good partners help you grow and bad partners cost you time/money - but why is it so hard sometimes to set up good relationships, maintain the ones you have or switch out a bad partner that is weighing you down... We have assembled a group of brewery owners who have been in business for 5 years or more and are going to talk about the value of good partnerships. Specifically, why is working with some supply partners easier, what do they regret about early years in business with pa...

May 08, 202456 min

The Earth to Beer Initiative: Beer That's Better for the Planet

Earth To Beer is a national movement with a goal for participating breweries to create a packaged beer that’s better for the planet. The initiative seeks to affect change upstream of breweries by asking them to intentionally source environmentally responsible ingredients for their beer, as well as affecting downstream impact by donating a portion of proceeds to a local environmentally-focused nonprofit. Participating breweries will begin releasing beers starting on April 1st and continue through...

May 04, 202450 min

Mug Club Mayhem: Turbocharging Your Bottom-line with Recurring Revenue!

Harness the awe-inspiring power of memberships and rewards! Customer Loyalty is on the line, and the nightmare of managing these monster programs is about to get an epic upgrade. In this colossal session you will witness real-world tales of thriving beer club and mug club membership programs, and be equipped with a mighty framework to help you build and manage your own program. Storm into action as you exit this session with the power to build a membership program at your brewery. Make your gues...

May 01, 202429 min

Level Up-Sell: Increasing Average Customer Ticket Value in your Taproom

More than ever, the taproom is the chief revenue engine for the modern craft brewery. For many, though, the hardest challenge is not in how to get customers through the door, but in how to ensure they spend as much as possible while there, and leave feeling satisfied in their purchases. In this panel, Aaron MJ Gore, the Director of Partnerships for industry-leading POS Arryved will sit down with taproom operations experts as they explore ways to increase the size of the average ticket, and make ...

Apr 17, 202451 min

Fruit Puree or Concentrates?

Aseptic Fruit Purees are here to discuss the comparison of fruit purees vs fruit concentrates. When it comes to flavoring your beers, puree vs concentrate is a question many brewers ask. We would like to help by showing the pros and cons of both. We will be addressing flavors, yields, cost, production, and any other questions. We will also discuss non-alcoholic beverage ideas and flavor trends. Phil Lauchland- Aseptic Fruit Purees Representative and Brewing Consultant I have a BS degree in Enolo...

Apr 10, 20241 hr 3 min

The Decline of Socialization in Society and Its Impact on Taprooms

Join us to dissect the decline in taproom socialization, tracing its roots from the 70s to the present day. With the brewing industry facing challenges, we'll explore unexpected factors, like the impact of streaming content, social media, a decrease in bar socialization over two decades, and the rising fear of failure in the younger generation. Shifts towards home-based gatherings, evolving parenting dynamics, and a surge in depression rates (from 7% in the 70s to 30% today) compound these chall...

Apr 03, 202452 min

Sip and Stay: Navigating the Landscape of Customer Loyalty in Breweries

Explore creative ways to attract and retain customers in the craft brewery landscape with our panel of industry experts. Learn how they’ve transformed one-time and occasional visitors into loyal patrons, ensuring a steady stream of repeat business. In an increasingly competitive craft beer scene and unpredictable economy, breweries face the challenge of enticing new patrons and fostering lasting customers more than ever before. This panel discussion will share real-life insights into the evolvin...

Mar 27, 20241 hr

What's Going on in MA Beer?

In our "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state. Next up: Massachusetts This conversation features: Adam Romanow (Castle Island Beer, Founder & CEO) JP Gallagher (Massachusetts Brewers Guild, VP and Lost Shoe Brewing & Roasting Co., Co-Owner) Katie Stinchon (Mas...

Mar 20, 202454 min

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant. Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams. During our presentation, we intend ...

Mar 13, 20241 hr 3 min

From a Code Violation to Massachusett's Only Latina-Owned Brewery

Hot Plate Brewing Co. is the sole Latina-owned independent brewery in Massachusetts, co-founded by Sarah Real and Mike Dell’Aquila. In their early days of homebrewing, a code violation resulted in their Brooklyn condo being without gas for several years. Undaunted by this setback, Sarah Real took the unconventional route of brewing on a hot plate, meticulously crafting and refining her recipes. Five years later, Hot Plate Brewing Co. opened their remarkable 7-barrel brewhouse and attached taproo...

Mar 06, 20241 hr 12 min

Alternative Entertainment: How Arcades, Pinball and Duckpin Bowling Can Benefit Your Taproom

Craft Beer Advisory Services cites "family friendliness" as one of the top 4 factors that contribute to a guest returning to a taproom. As many breweries focus on how to get more guests in their taproom and spending more while they're there, considering unique forms of entertainment may be an answer. In this conversation, we're going to talk to industry experts from both the arcade and pinball world, in addition to several breweries who have dedicated energy into outside-the-box forms of enterta...

Feb 28, 20241 hr 8 min

How to Avoid a Legal Drain Pour

Just as a drain pour can hurt a brewery or distillery by flushing product, there are legal business planning errors that can be catastrophic to a new or established beer or spirits business. Norfolk attorney Butch Bracknell will review legal business planning principles, including -- business formation and registration, equity distribution and shareholder agreements, state ABC or equivalent licensing, employment law considerations including misclassification, employment manuals, sexual or other ...

Feb 21, 20241 hr 2 min

Preparing for Successful Brewery Events in 2024

Experience, experience, experience. As the brewing industry continues to evolve, creating memorable and successful events has become more crucial than ever. Whether you're organizing beer festivals, taproom events, or special releases, this session is tailored to provide you with the knowledge and tools needed to make your brewery events stand out in 2024. In this conversation, we will explore the key strategies and best practices to ensure your brewery events not only meet but exceed expectatio...

Feb 14, 20241 hr 4 min

Made in China, Now What?

With a high percentage of equipment coming from overseas, particularly China, it is crucial to understand the procedures and expenses involved in the process of getting your equipment from the factory to your doorstep. So, your new shiny, expensive toys are completed half a world away, but what’s next? Join our Designated Driver, John Gonzales, as he uses his 15 years of experience in China to drill down into the process and help paint a clearer picture of what should be considered. The discussi...

Feb 07, 202437 min

Beer Trips: Educational, Experiential, Cultural, & Networking Opportunities

Craft beer and beverage demographics are accelerating in the speed of change in consumer wants and tastes. Reacting to “Fashion” is a game you never catch up with. To meet these challenges, it is important for you to establish a vibrant industry network and to invest in craft beverage education. The best way to approach this is by visiting and meeting in person the people and experiencing places you want to establish or enhance your industry relationships. The key is to set up detailed trips to ...

Jan 31, 202453 min

From Paper to Digital: Taproom Menu Insights

Are digital menus good or bad for taproom business? How do they compare in performance to paper menus or wallboards? What should you take into consideration for the visual design of a tap list? Join Adrian Pawliszko (Kegshoe Inc.) and Andrew Coplon (Craft Beer Professionals/Secret Hopper) as they discuss the latest insights from the world of taproom menus. From recent research conducted by Secret Hopper, to menu design tips and tricks from Sippo, this talk is perfect for any taproom owner or man...

Jan 24, 202448 min

2024 Taproom Staff Motivation Metrics

This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community offers you the opportunity to be part of a monthly mastermind with taproom managers from across the country, join intimate conversations with industry experts, and dive into hours of content designed for you. You can learn more ⁠⁠here⁠⁠ . Just like each guest, all of your staff require a unique experience. As brewery owners and managers, it is your responsibility to understand their nee...

Jan 17, 202423 min

The Benefits of Using Real-Time Data To Manage Production

Join Beer30 founder Pulkit K. Agrawal, Christen McGarry from Your Mates Brewing, and Erick Adam from Penn Cove Brewing as they discuss the benefits of using real-time data to manage production. These three will discuss how Beer30 software has helped them in real brewing situations and how the software has benefitted them from an ROI perspective. Pulkit K. Agrawal - graduated from Harvard College with a Bachelor of Science in Mechanical Engineering, and then began working in the beer industry as ...

Jan 10, 202434 min

Grain Questions, Handled

Hear the industry's most experienced grain handling expert answers your questions about grain handling and storage! Topics will include how to keep spaces dust-free, how to extend the life of your equipment, and when different equipment becomes profitable. It will cover different brands available and extend to automation software, spent grain solutions, and much more. The guest will be John Cassa of ABM Equipment, one of the industry's foremost providers of grain handling systems. Listeners are ...

Jan 03, 202439 min

Empowering Your Staff: Implementing Software for Employee Training

As the seasons change and winter is hurtling towards us, There is no better time than now for brewery owners and taproom managers to start thinking about ways to get to the next level for 2024 and beyond. With the new year just around the corner, its a great time to start implementing different strategies to improve the business for the upcoming year. As we all know, if you're not growing, you're falling behind. One key strategy that is so important, but gets constantly put on the back burner is...

Dec 27, 202339 min
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