Why Breweries Collaborate (Part 2)
Episode description
We recommend listening to Part 1 before diving into this session.
In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive into the motivations behind collaborations. Our panelists will share the strategic reasons they align themselves with other brewers and organizations. From gaining knowledge to increasing market awareness, our guests will reveal how they have utilized collaborations to achieve greater success.
Panelists:
- Jessa Butler (Icicle Brewing)
- Josh Evans (Afterglow Brewing)
- Julie Rhodes (Not Your Hobby Marketing Solutions)
- William Teasley (Khonso Brewing)
Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)
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San Diego, CA | December 10-12, 2024
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