Using Your Brewery Space to Drive Revenue
Episode description
Events have the potential to secure a steady flow of revenue, offering a set menu and prepaid tickets that ensure consistent margins and manageable staffing costs.
However, despite this lucrative opportunity, many breweries are not fully capitalizing on this revenue stream. Even for those hosting events, they may be missing out on simple strategies to maximize the advantages of attracting new customers through these gatherings.
Hosting event sales at your brewery can be a smart move to attract new customers and boost brewery revenue. Breweries and taprooms provide a distinct social setting with visible brewing tanks, open layouts, and a welcoming community vibe, making them perfect for hosting a variety of events.
Panelists:
- Allison Lawley (Stone Brewing)
- Casey Barry (Tripleseat)
- Gregg Frazer (Stone Brewing)
- Sydney Simmons (Stone Brewing)
Moderator: Adam Howe (GoTab)
Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
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