ClientSide - podcast cover

ClientSide

Fox Agencyfox.agency
Where real, expert clients come to share real life experience and insight from the world of B2B marketing: The challenges, the changes, and the unchanging truths; the opportunities, the trends, and the reality of tech and digital transformation; and, of course, the inside story on agencies (good, bad, and vanilla). Find out how to find one, hire one, fire one, and build a successful relationship with one. Welcome to global B2B marketing from the people with the real know-how. Welcome to ClientSide with Fox Agency.
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Episodes

Andrew Grill on the speed of digital transformation

Andrew Grill is a Keynote Speaker, commercially focussed Digital Leader and trusted Board Technology Advisor, who delivers strategic digital transformation programs and has delivered $100M+ of new business across multiple industries globally. Over a 4-year period, Andrew influenced around $100M of sales via his external eminence and thought leadership with key IBM clients. He is recognised by his peers and clients as able to uniquely communicate the need for digital transformation and provide st...

Oct 12, 202031 minSeason 1Ep. 18

Ryan Morrison discusses fighting financial crime

Ryan Morrison is a successful commercial leader with over 20 years experience in helping companies of various sizes achieve their objectives and in ensuring individuals unlock their talent and fulfil their potential. His experience covers strategic planning, transaction to enterprise sales, the identification and development of strategic partnerships and leadership of highly successful teams. He also leads global marketing strategy. He is currently building a new global commercial division for T...

Sep 28, 202048 minSeason 1Ep. 17

Chris Peat discusses digital marketing, COVID 19 and B2B Technology

Chris Peat is the global head of digital marketing at BearingPoint. He leads digital marketing, websites and social media channels across Europe and beyond, managing digital agencies and a nearshore team. He’s best when: coaching people and teams, developing digital marketing strategy, launching new websites and services, looking under the hood at data and giving insights, managing external agencies and most of all, looking at what opportunities tomorrow can bring. We discuss: B2B technology tre...

Sep 08, 202033 minSeason 1Ep. 16

Amy Garcia CMO at Pod Group discusses the future of IOT

Amy Garcia is the CMO at Pod Group. Pod Group aims to bring Internet of Things (IoT) connectivity to the world, enhancing industry and everyday life alike for years to come. Their philosophy is to support the people behind the Internet of Things (IoT); the developers, distributors, and innovators helping to build the largest ever communication network. Enjoy the chat.

Aug 24, 202041 minSeason 1Ep. 15

Adrian Lambert discusses scaling B2B technology businesses

Adrian Lambert is the marketing director at Blackbird plc He has a deep experience of successfully running the marketing operations for public companies, PE-backed businesses and B2B SMEs. He is A Fellow of the Chartered Institute of Marketing and implements highly effective, no-nonsense marketing plans that deliver to the bottom line. He has grown multiple companies in the UK and international markets operating in the technology, software, manufacturing, entertainment and aerospace. We discusse...

Aug 10, 202044 minSeason 1Ep. 14

Tim Bond discusses changes recent changes in consumer behaviour

Tim Bond is the Head of Insight at the DMA. He is an experienced research and insight professional, with a background in social science and over 12 years’ experience in communications, data, marketing and technology. He has a proven track record of planning, executing and delivering tactical insight and research projects. We discuss: His early PR background How consumer behaviour has changed since COVID 19 The main challenges and agenda for the DMA What the head of insight for the DMA does Choos...

Jul 27, 202035 minSeason 1Ep. 13

Abigail Daniels on PR and the rise of Transferwise

Abigail Daniels is the Head of PR EMEA at Transferwise. One of the fastest growing, profitable tech companies in the world. She has responsibility for telling TransferWise's story in their biggest markets, with key countries including the UK, France, Germany, Spain and the UAE. We discuss: Getting positive PR for your brand How Transferwise became a fintech success story The biggest challenges Transferwise face today Choosing and appointing agencies How to get the best results from your agency Q...

Jul 15, 202034 minSeason 1Ep. 12

Laura Brooks discusses protecting businesses from cyber threats

Laura Brooks is PR manager for Tessian, a technology company that protects businesses from insider and external threats on email like data exfiltration and spear phishing. She is an experienced PR professional, specialising in B2B and tech. Skilled in strategic planning, content creation, media relations and account management. She graduated with a First Class Honours in English Language and Media, Culture and Society from The University of Birmingham. We discuss: Security challenges businesses ...

Jun 29, 202029 minSeason 1Ep. 11

Richard Quelch discusses innovation in the global packaging industry

Richard Quelch is Global head of marketing for Orign Pharma. His expertise is in growing businesses by inspiring employees, educating customers, and creating and executing highly effective global marketing strategies. His greatest strength is in brand development, to understand and manage the integration of marketing and sales (teams) to deliver campaigns to maximise budget return. We discuss: His career journey Origin Pharma's role in the crucial supply chain The impact of Covid 19 on their bus...

Jun 15, 202036 minSeason 1Ep. 10

Nick Morris disucsses how to communicate in a crisis

Nick Morris is Global Director of PR and Communications at NetxThink. He has held senior positions at Dropbox, Microsoft and Oracle. He is an experienced communications consultant specialised in PR and media relations – particularly with business, national, broadcast and IT trade media. His experience has been predominantly in the IT sector but he is a specialist in corporate, business-to-business, consumer and trade communications. We discuss: His career and leadership roles at Microsoft and Dr...

Jun 01, 20201 hr 1 minSeason 1Ep. 9

James McCarthy discusses building a billion dollar technology brand

James McCarthy is a Tech Advocate & Chief Marketing Officer at Exonar. He has over 20 years' marketing the propositions of some of the most influential b2b and b2c technology brands, he helps audiences to embrace change and a positive digital future, alongside the challenges that it presents. We discussed: His career with tech and telecoms giants, Microsoft and Vodafone. How an engineering mindset helps as a marketer Microsoft's big missed opportunities Building a billion dollar tech start u...

May 18, 202057 minSeason 1Ep. 8

Sam Oakley on finding agencies to grow fintech businesses

Sam Oakley is a Marketing and product strategist, one of Creative England's "50 most creative entrepreneurs in the UK". He is also the Co-founder of multi-award winning marketing tech company. He has a deep understanding of the evolving fintech landscape and is now helping Bud, an Open Banking platform gain deeper penetration into leading banks and offer better deals to the consumer. We discussed: His move from politics to fintech His role at Bud the financial services success story Challenges a...

May 05, 202045 minSeason 1Ep. 7

Julia Dettler-Bates discusses finding the right fit agency

Julia Dettler Bates is European marketing communications manager at Fellowes. She is an International Marketing Expert with over 10 years of experience in SEM and traditional Marketing Communications, having worked on both sides - agency and in house. She has a great knowledge of paid, earned and owned media activities across several different industries and countries and with a high interest in UX and UI. Julia was also part of the team for the tremendously successful Work Colleague of the futu...

Apr 21, 202044 minSeason 1Ep. 6

Robert Glass on finding agencies that create award winning campaigns

Robert Glass is the head of marketing for Excel Composites. They are a Finnish technology giant and a global expert in carbon fiber, fiberglass, hybrid, and other composite technology solutions. Their solutions help customers across a wide range of industries, from transportation to wind power, from airports to paper machines. He has over 10 years of experience in marketing communications at his previous company ABB. We discussed: Moving from software development background to marketing Working ...

Apr 07, 202050 minSeason 1Ep. 5

Francois Martin discusses reducing environmental damage in the packaging industry

After 30+ years working across selected industries, promoting new and transformational products and solutions, Francois Martin's current focus is on communicating industrial innovations that enable BOBST to do new things such as increasing packaging production agility and reducing waste generation, with a big focus on all things ‘sustainability’ and ‘responsibility’. He is currently accelerating the digital transformation the packaging industry and evaluating how BOBST, Brands and Converters can...

Mar 24, 202051 minSeason 1Ep. 4

Jane Nugent on the value of an outstanding marketing agency

Jane Nugent's expertise covers all aspects of the marketing mix from strategy, plans and campaigns, brand and proposition development, digital channel development and customer insight. She has worked across a range of sectors, and held senior marketing roles for Trinity Mirror and Speedy Hire, to her current role where she is one of the team of 80+ marketing directors at the Marketing Center, who provide expert Marketing Director services to ambitious companies on a part-time basis - supporting ...

Jan 16, 202051 minSeason 1Ep. 1

Julia Doheny on the three traits of a great marketing agency

Julia Doheny is responsible for the North American business of B2B international, driving growth across the region and leading a team of consultant researchers, analysts, technicians etc. She is Actively involved in strategic accounts, including research recommendations, project design and consultancy. Julia's career history The largest B2B market research firm in the world. 120 employees, and set up offices in New York, London, Shanghai, Singapore, Manchester, Chicago, Düsseldorf and Beijing Re...

Jan 15, 202028 minSeason 1Ep. 3

Marco Costa talks developing cultural competence with your agency

Marco Costa has been global marketing director for Berlitz, One of the largest language education groups in the world, present in 70 countries. He has over 15 years of experience in marketing, communications and sales in major international groups in the education segment. He has run global campaigns across, south america, europe and asia. He is currently living and working back in Brazil, working as sales and marketing director of Curso Enfase

Jan 15, 202047 minSeason 1Ep. 2
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