Julia Dettler-Bates discusses finding the right fit agency
Apr 21, 2020•44 min•Season 1Ep. 6
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Episode description
Julia Dettler Bates is European marketing communications manager at Fellowes.
She is an International Marketing Expert with over 10 years of experience in SEM and traditional Marketing Communications, having worked on both sides - agency and in house.
She has a great knowledge of paid, earned and owned media activities across several different industries and countries and with a high interest in UX and UI.
Julia was also part of the team for the tremendously successful Work Colleague of the future campaign which reached 66 countries, generated a ton of awareness and credibility showing the effects of unhealthy work spaces.
We discussed:
- Technological innovation in B2B technology
- Changing how marketing is done at Fellows
- Being respectful to tradition while still driving innovation
- Selecting the right agency partners
- What disqualifies agencies from consideration
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