Robert Glass on finding agencies that create award winning campaigns
Apr 07, 2020•50 min•Season 1Ep. 5
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Episode description
Robert Glass is the head of marketing for Excel Composites. They are a Finnish technology giant and a global expert in carbon fiber, fiberglass, hybrid, and other composite technology solutions.
Their solutions help customers across a wide range of industries, from transportation to wind power, from airports to paper machines.
He has over 10 years of experience in marketing communications at his previous company ABB.
We discussed:
- Moving from software development background to marketing
- Working for a fortune 500 company, challenges and opportunities
- How an agency helped him win a global award for best B2B integrated campaign
- How he changed the agency selection process
- Working with agencies and keeping them accountable.
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