Clorox VP of Marketing Transformation Douglas Milliken shares his take on how fortune 1000 brands are addressing data strategy for the year ahead. He also talks about the big bets Clorox is making as a company — like transforming their processes and thinking in order to become the first modern CPG. Learn about how they are growing their consumer base and providing them with the personalized experiences to keep them coming back. Hosted on Acast. See acast.com/privacy for more information....
Jan 11, 2021•21 min•Season 1Ep. 27
Revlon CEO Debbie Perelman provides insight into how she's thinking about eCommerce today and where it fits into Revlon's current and future strategy. From changing the way the organization works to empowering employees to execute on their own, she also shares how the company has reduced time to make decisions and scaled that success beyond eCommerce to other areas of the business. Hosted on Acast. See acast.com/privacy for more information.
Jan 06, 2021•23 min•Season 1Ep. 26
This episode is a special double feature with Jeff Smith former Chairman of J&J and current Founder/Partner of Ignite Venture Studio + Paul Gelb Head of Digital Activation & Investment at Bauer. Get insight into the making of nimble and innovative DTCs and how they are prepping to take on legacy CPGs. And, then hear the other side — what long-standing, global CPG leaders are doing with eCommerce and digital media to keep their edge. Hosted on Acast. See acast.com/privacy for more informa...
Dec 28, 2020•36 min•Season 1Ep. 25
Author of the book The Secret Life of Groceries, Benjamin Lorr describes the ins and outs of how grocers bring hundreds of thousands of products to their shelves on a daily basis. He also gives advice to retailers looking to build up their private labels. Lastly, Sarah and Rachel predict what's ahead for eComm in 2021! Hosted on Acast. See acast.com/privacy for more information.
Dec 21, 2020•25 min•Season 1Ep. 24
After 20 years in logistics and operations at Amazon, and now the Chief Technology Officer at Flexe, David Glick discusses successful tips for developing a DTC strategy that prioritizes the hardest step: getting the package to the consumer. Rachel and Sarah also give a recap on what they learned recording the first season of BRAVE COMMERCE in 2020! Hosted on Acast. See acast.com/privacy for more information.
Dec 17, 2020•25 min•Season 1Ep. 23
Mondelez's Global VP of Consumer Experience Jonathan Halvorson discusses the strategies, countries and trends you should be looking toward to stay ahead of upcoming consumer behavior changes. He also gives endearing advice on how to effectively implement decisive and compassionate leadership within a global team. Hosted on Acast. See acast.com/privacy for more information.
Dec 14, 2020•33 min•Season 1Ep. 22
SouperGirl's Sara Polon discusses how to bring a food product to market as she explains successfully breaking into the DTC landscape and wholesale retailers. She also gives helpful advice on how to differentiate your product through value marketing and effective communication to your consumers. Lastly, get the inside scoop about her experience on Shark Tank! Hosted on Acast. See acast.com/privacy for more information.
Dec 10, 2020•20 min•Season 1Ep. 21
Beam Suntory's President of Brands Jessica Spence talks about her bias towards action and the fascinating lessons we can learn from China's eCommerce maturity. She also shares tips for creating a powerhouse team who can see eCommerce not as a transactional channel, but as a driver of brand experience. But first, Rachel and Sarah take a look back at the biggest winners of Cyber 5 weekend. Hosted on Acast. See acast.com/privacy for more information.
Dec 07, 2020•35 min•Season 1Ep. 20
P&G's Head of NA Hair eBusiness & Global Marketing Technologists Katy Moeggenberg discusses how the company aligned across every part of the organization to expertly navigate the nuances of eCommerce. She also shares insight into balancing D2C and retailer relationships as major channel disruption changes the beauty, personal and hair care industries. Hosted on Acast. See acast.com/privacy for more information.
Dec 02, 2020•24 min•Season 1Ep. 19
Sabra CMO Jason Levine talks about how Sabra reorganized to go all-in on eCommerce and how that move helped accelerate the brand beyond its roots as a dip company. He also shares how the team got better at the basics to win the digital shelf and create a seamless path for consumers -- from discovering a new recipe to making it into the online grocery basket. Hosted on Acast. See acast.com/privacy for more information.
Nov 30, 2020•30 min•Season 1Ep. 18
Nespresso's VP of Marketing Justin DeGeorge talks about how sustainability has always been core to brand, from smart packaging design to supporting and growing deep relationships with the farming community. He also shares details on Nespresso's latest commitment for becoming carbon neutral by 2022 and how he has expanded the brand beyond its D2C roots. Hosted on Acast. See acast.com/privacy for more information.
Nov 25, 2020•25 min•Season 1Ep. 17
With more people expected to shop from home this holiday season, Rachel and Sarah break down their predictions for what will happen online during this year's Turkey 5. Will this year bring the end of Black Friday? How much will the impending 'shipageddon' impact the way consumers buy? What brands are in the best position for success heading into the biggest shopping weekend of the year? Hosted on Acast. See acast.com/privacy for more information.
Nov 23, 2020•17 min•Season 1Ep. 16
Pernod Ricard's Global Head of eCommerce Stuart Heffernan on the importance of striking a healthy balance between short-term commercial needs of the business and creating long-term healthy growth in eComm. He also shares how the brand has changed its digital strategy to "home-tainment," featuring virtual mixologists and DIY cocktail kits to bring entertainment home as we head into the holiday season. Hosted on Acast. See acast.com/privacy for more information....
Nov 18, 2020•33 min•Season 1Ep. 15
Lowe's Chief Brand and Marketing Officer Marisa Thalberg talks about the similarities in leading marketing strategy for global companies from beauty to QSR to home improvement throughout her career. She also shares how it felt to start a new gig at the onset of the pandemic and how she helped Lowe's pivot its marketing strategy early on while remaining authentic to the brand. Hosted on Acast. See acast.com/privacy for more information.
Nov 16, 2020•39 min•Season 1Ep. 14
Patrón's Global VP of Marketing Adrian Parker explains the term digital commerce, the ways covid has disrupted the alcohol industry and how the company used social to get half a million margaritas into consumers hands for a virtual Cinco de Mayo. He also speaks to the role of technology and how they use it to sell handcrafted stories. Hosted on Acast. See acast.com/privacy for more information.
Nov 11, 2020•32 min•Season 1Ep. 13
Campbell's VP of eCommerce and Omni Shopper Marketing Diana Haussling shares how she’s advancing eCommerce knowledge across the organization as online shopping accelerates. She also talks about the impact of her past experience across a variety of roles, why orgs must embrace collaboration to succeed in eComm and how she's unafraid to use her voice. Hosted on Acast. See acast.com/privacy for more information.
Nov 09, 2020•21 min•Season 1Ep. 12
Kimberly-Clark's Chief Growth Officer Alison Lewis talks about what it means to lead growth for a brand that has shown no signs of slowing during the pandemic and how it allows her to connect the dots between marketing, innovation and commercial teams. She also explains why it's exciting to see eComm growth force marketers to move faster. Hosted on Acast. See acast.com/privacy for more information.
Nov 04, 2020•32 min•Season 1Ep. 11
e.l.f. Cosmetics CMO Kory Marchisotto talks about embracing the cosmetics brand's digital first roots, leveraging technology and AR to power the human experience, and why being nimble has helped the company grow market share in an industry that's under pressure. She also gives insight into two fearless collaborations from this year and what goes into launching a product line during a pandemic. Hosted on Acast. See acast.com/privacy for more information....
Oct 28, 2020•37 min•Season 1Ep. 10
Constellation Brand's VP of eCommerce Wayne Duan explains the three tier system in place for selling alcohol and what it means for eCommerce. He also explains how he approaches creating the right conditions for his team to win and why brands should think of D2C as a relationship channel, not a commerce channel. And, for those who love Modelo, Wayne shares background around the new Modelito. Hosted on Acast. See acast.com/privacy for more information....
Oct 23, 2020•31 min•Season 1Ep. 9
Hershey's Chief Digital Officer Doug Straton gives a look into Hershey's playbook for winning Halloween 2020 and shares how learnings from Easter helped the brand prepare for a much different spooky season. He also talks about how fulfilment, packaging and impulse buying are all being reimagined as the pandemic continues on. Hosted on Acast. See acast.com/privacy for more information.
Oct 21, 2020•29 min•Season 1Ep. 8
Johnson & Johnson's Global Director of eCommerce Acceleration Surabhi Pokhriyal adds a new acronym to the alphabet soup of eComm terms while sharing how brands should look to other industries with curiosity and inspiration to see what's around the corner. She also explains why there's no end destination when it comes to eCommerce knowledge. Hosted on Acast. See acast.com/privacy for more information.
Oct 14, 2020•27 min•Season 1Ep. 7
In this special episode of BRAVE COMMERCE, Rachel and Sarah talk Prime Day 2020 (and Target Deal Day and Walmart's Big Save Event and more...). The hosts give tips for how brands can be smarter by thinking beyond the retailer, the potential impact of these major shopping days on brands and what can be done to win on eCommerce next week. Pro tip: It's not too late to make changes to your strategy. Hosted on Acast. See acast.com/privacy for more information....
Oct 09, 2020•20 min•Season 1Ep. 6
Kellogg's CMO Gail Horwood shares how consumer demand for online grocery shopping has accelerated five years overnight. 2020 isn't just changing how we shop, but it's also changing how marketers need to go-to-market and operate internally. Hosted on Acast. See acast.com/privacy for more information.
Oct 04, 2020•35 min•Season 1Ep. 2
Boxed CEO Chieh Huang talks about brand loyalty, experimenting with a media mix beyond TV and his take on the most underutilized media channel among brands. He also offers insight into the trends that will shape the future of delivery to boost efficiency. Hosted on Acast. See acast.com/privacy for more information.
Oct 04, 2020•27 min•Season 1Ep. 5
Kraft-Heinz's VP of Global eCommerce, Elizabeth Bennett shares her guiding principle for creating a strategy that works, the need for brands to go back to school to ace eComm, and prioritization in the work-from-home era. The trio also talks about online grocery innovation and how to enhance the consumer experience with better practices around things like click and collect. Subscribe to BRAVE COMMERCE on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by ...
Oct 04, 2020•29 min•Season 1Ep. 4
RB's President of North America Health Cynthia Chen shares her philosophy on balancing personal life and work, how it has shaped her career and why 'urgency' and entrepreneurial spirit is important for both RB and eCommerce. She also provides insight into the surprising products that started trending six months into the pandemic. Hosted on Acast. See acast.com/privacy for more information.
Oct 04, 2020•33 min•Season 1Ep. 3
Welcome to BRAVE COMMERCE Podcast, where MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Subscribe to BRAVE COMMERCE on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting ...
Sep 21, 2020•15 min•Season 1Ep. 1
