Beam Suntory's Jessica Spence on crafting fantastic consumer experiences
Dec 07, 2020•35 min•Season 1Ep. 20
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Episode description
Beam Suntory's President of Brands Jessica Spence talks about her bias towards action and the fascinating lessons we can learn from China's eCommerce maturity. She also shares tips for creating a powerhouse team who can see eCommerce not as a transactional channel, but as a driver of brand experience. But first, Rachel and Sarah take a look back at the biggest winners of Cyber 5 weekend.
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