In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Rick LaBerge, Chief Commercial Officer of HARIBO of America. Rick shares how HARIBO has grown household penetration in the U.S. from 10 to 28 percent in the last decade while staying focused on its founding values of quality, trust, and childlike happiness. He discusses the unique challenges and advantages of working for a century-old, family-run company with deep roots in care, as well as the importance of manuf...
Jul 01, 2025•26 min
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Andrea Zahumensky, President of North America Baby and Child Care Transformation and Canada at Kimberly-Clark. Andrea shares how the company’s long-standing commitment to solving consumer problems through science and innovation continues to guide its growth. She discusses how leading with care, both internally and externally, becomes more powerful when backed by results, and how challenger brands have helped shar...
Jun 26, 2025•27 min
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Arthur Sylvestre, VP of Digital Commerce at Danone North America. Arthur shares how the company’s mission and strategic renewal have positioned it for outsized growth, especially in a category as complex as perishables. He reflects on Danone’s culture of digital enthusiasm, its collective approach to retail media, and the mindset needed to build long-term, sustainable growth. Arthur also outlines how digital team...
Jun 17, 2025•25 min
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Megan Lindstrand, Vice President of Marketing and Consumer Experience at Combe. Megan shares how the company’s founding principles of empathy, quality, and discretion continue to shape its portfolio strategy for brands like Just For Men, Vagisil, and Astroglide. With over two decades of experience across various agencies, PE-backed businesses, and family-owned brands, Megan discusses how ownership structure influ...
Jun 10, 2025•23 min
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Erin Price, General Manager of Consumer Products at Sargento. Erin shares how Sargento’s identity as a family-owned business has shaped its category leadership, commitment to long-term value, and approach to consumer-driven innovation. Erin discusses how the company’s newest brand platform, “The Sargento Family Promise,” is rooted in transparency and trust, and how deep consumer insights, rather than fleeting ...
Jun 03, 2025•21 min
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Kathleen Braine, Chief Marketing Officer at 818 Tequila. Kathleen shares what it’s like to work side by side with founder Kendall Jenner to shape 818 into one of the fastest-growing tequila brands in the U.S. She discusses the importance of honoring Jenner’s creative vision while scaling a business that balances brand storytelling, retail relationships, and digital commerce. From NASCAR partnerships to platform-n...
May 29, 2025•23 min
Description In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstadter speak with Colleen Orani, Vice President of Global Marketing at Energizer Holdings. Colleen shares how Energizer moved from a fragmented media structure to one unified under a single leader, combining national media, shopper marketing, and content development. She discusses the realities of leading marketing across brands with very different consumer behaviors, from impulse buys like batteries to more considered...
May 20, 2025•21 min
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Alison Levin, President of Advertising and Partnerships at NBCUniversal. With more than a decade of experience shaping the connected TV landscape, Alison shares how NBCUniversal is combining premium content, retail data partnerships, and shoppable formats to deliver results for today’s commerce-driven marketers. Alison discusses what advertisers should expect from their CTV investments, how NBCUniversal is par...
May 13, 2025•27 min
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Randi Jachino, Vice President of Marketing (US & Canada) at Prestige Consumer Healthcare. With a portfolio spanning over 25 brands across categories like oral care, motion sickness, and women’s health, Randi shares how she applies both analytical and creative thinking to manage diverse consumer needs and business goals. From starting her career as a CPA to leading marketing for powerhouse brands like Drama...
May 06, 2025•26 min
Podcast Description: In this episode of BRAVE COMMERCE, Sylvia Buxton, President and CEO of Perfetti Van Melle Americas, joins hosts Rachel Tipograph and Sarah Hofstetter to explore how impulse brands like Airheads and Mentos are thriving in a digitally transformed retail landscape. Sylvia shares how her team is reimagining impulse marketing for both eCommerce and brick-and-mortar environments, adapting traditional trade spend strategies, and maintaining brand relevance in a world of evolving co...
Apr 29, 2025•25 min
In this episode of BRAVE COMMERCE, Laura Knebusch, SVP of CPG Marketing and Consumer Experience at Georgia-Pacific, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how she’s evolving the role of marketing inside a legacy CPG organization. Laura shares how her team has shifted from traditional brand marketing to a full-funnel strategy that integrates national media, retail media, and shopper marketing. She talks about the benefits of housing retail media within marketing, the power o...
Apr 15, 2025•27 min
In this episode of BRAVE COMMERCE, Justin Noland, VP of Digital Experience at Treasury Wine Estates, joins host Rachel Tipograph and guest co-host Melissa Burdick live from the ShopTalk floor. Together, they explore how Treasury is responding to challenges facing the wine industry while building stronger digital and consumer experiences. Justin explains how the company addresses climate change, regulatory hurdles, and shifting preferences by combining innovation, sustainability, and storytelling...
Apr 08, 2025•24 min
In this episode of BRAVE COMMERCE, Danielle Sporkin, SVP of Media & Marketing Services at Ferrero North America, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on her nonlinear career journey from agency leadership to the Ferrero boardroom. Danielle shares how Ferrero’s philosophy of “change by preserving” guides their approach to digital transformation, retail media, and brand building. Drawing from her deep agency experience, she discusses how to foster collaboration across i...
Apr 01, 2025•22 min
In this episode of BRAVE COMMERCE, Brad Feinberg, VP of Media, Digital, and eCommerce at Molson Coors Beverage Company, joins hosts Rachel Tipograph and Sarah Hofstetter to share how he is reshaping the role of marketing within a regulated industry by bringing together brand and performance, digital and traditional, creative and commerce. Brad explains how his team applies data, agility, and a consumer-first mindset across every touchpoint, including Super Bowl campaigns and Instacart product pa...
Mar 25, 2025•27 min
In this episode of BRAVE COMMERCE, Josh Hackbarth, Chief Marketing Officer at MGA Entertainment, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of the toy industry and how MGA is redefining how consumers engage with its brands. Josh explains why building emotional connections is now just as important as product innovation and how MGA is adapting to cultural trends, digital engagement, and retail media shifts. With iconic brands like Bratz, Little Tikes, LOL Surprise, ...
Mar 18, 2025•20 min
Podcast Description In this episode of BRAVE COMMERCE, Neil Shah, Chief Commercial Officer at SharkNinja, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how SharkNinja has grown from a single category company into a $5.5 billion global brand spanning more than 36 categories. Neil shares how SharkNinja’s consumer first approach fuels rapid innovation, ensuring every product meets four key criteria: speed to market, superior performance, five star quality, and strong value. He explai...
Mar 11, 2025•26 min
In this episode of BRAVE COMMERCE, Steve Siegal, Chief Marketing & Innovation Officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology’s journey from a DTC disruptor to an omnichannel skincare leader. Steve shares how launching in Target, Walmart, and CVS has reshaped Curology’s strategy, driving credibility, visibility, and a seamless consumer experience across channels. With a background spanning legacy CPG and digitally native brands, Steve offers a uniqu...
Mar 04, 2025•23 min
In this episode of BRAVE COMMERCE, Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the critical role of category management in today’s omnichannel landscape. From the physical shelf to the digital shelf, Ben explains how the fundamentals of CPG have transformed, why search rankings now rival prime in-store placements, and how brands must adapt to shifting consumer behaviors. With a decade of expe...
Feb 25, 2025•27 min
At BRAVE COMMERCE Live in 2024, leading experts in media investment, Farrah Linden, Media Director at Wella Company, and Josh Cierski, Associate Director of Media at Reckitt, engaged in a candid debate on the evolving dynamics of brand media and retail media. Moderated by BRAVE COMMERCE hosts Rachel Tipograph and Sarah Hofstetter, this insightful discussion unpacks how brands navigate budget allocation, performance measurement, and strategic alignment in a rapidly changing retail landscape. Farr...
Feb 11, 2025•21 min
BRAVE COMMERCE Live, held in May 2024, brought together leading voices in commerce to explore the rapidly changing landscape of consumer behavior, technology, and retail strategies. Rachel Tipograph, Founder & CEO of MikMak hosted a dynamic panel discussion with Kate Hamill, Director, Head of Industry, Retail & eCommerce at Meta, Veeral Shah, President & Chief Customer Officer of Nestlé Health Science at Nestlé, and Sam Gagliardi, EVP - eCommerce, Global Solutions at Circana. This en...
Feb 04, 2025•32 min
In this episode of BRAVE COMMERCE, hosts Rachel Tipograph, Founder & CEO of MikMak, and Sarah Hofstetter, President of Profitero, dive into the untapped potential of Medicare Advantage dollars with Julie Fleischer, GM, and Chief Experience Officer, and Jared Childs, VP of Business Development at Soda Health . Together, they unpack how the $30 billion pool of "use-it-or-lose-it" benefits available to 35 million Americans over 65 is reshaping the commerce landscape for brands, retailers, and h...
Jan 28, 2025•25 min
In this episode of BRAVE COMMERCE, Rachel Tipograph, Founder and CEO of MikMak, and Sarah Hofstetter, President of Profitero, tackle breaking news reshaping the media and advertising landscape. From TikTok's potential ban in the U.S. to Meta’s controversial decision to deprecate fact-checking, they explore how these seismic shifts impact both large and small brands' strategies. The duo offers unparalleled insights into the traffic decline across TikTok and Meta, the rise of Alphabet and Pinteres...
Jan 22, 2025•23 min
In this episode of BRAVE COMMERCE, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving Pet Care market. Jean-Paul shares how Mars adapts to trends like premiumization and shifting consumer expectations, from innovative product launches to strategic use of retail media networks and eCommerce. Jean-Paul reveals Mars’ research-driven approach to understanding pet parents’ needs and delivering value through targeted s...
Jan 21, 2025•25 min
In this episode of BRAVE COMMERCE, Kris Malkoski, CEO of Learning and Development at Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her approach to driving transformation and growth. Drawing from her extensive experience as a business leader, Kris explains her four key operating principles for building successful brands. Kris highlights how Newell Brands is tackling industry challenges by staying consumer-focused and embracing innovation. From launching standout products lik...
Jan 14, 2025•29 min
In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter chat with Michelle Crossan-Matos, Chief Marketing Officer at Ulta Beauty. Michelle shares how her career journey from Procter & Gamble to Samsung and now Ulta has shaped her innovative approach to retail marketing. With insights on blending agility, customer-centricity, and brand-building expertise, she reveals how Ulta stays ahead in the ever-evolving beauty landscape.Michelle discusses Ulta’s loyalty program, Cr...
Jan 07, 2025•27 min
BRAVE COMMERCE Live, which took place in NYC in May 2024, brought together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth. Ashley Becker, VP of Global eCommerce Capabilities at Kraft Heinz, and Mike Geller, President of eCommerce and Digital at Newell Brands, joined BRAVE COMMERCE host Sarah Hofstetter on stage for a dynamic discussion on whether brands should maintain distinct strategies...
Dec 31, 2024•16 min
In this compelling episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Greg Hewitt, CEO of DHL Express in the U.S., to discuss the future of logistics and commerce. Drawing on his 30 years of experience at DHL, Greg offers forward-looking insights into how global shipping is evolving to meet the demands of an increasingly digital and connected world. While reflecting on the industry’s transformation—from manual processes to AI-driven supply chain optimization—Gre...
Dec 24, 2024•28 min
In this episode of BRAVE COMMERCE, co-hosts Rachel Tipograph and Sarah Hofstetter welcome Victoria Lozano, EVP of Brand Marketing at Crayola, to discuss how this iconic brand continues to innovate and make an outsized impact with a lean team of fewer than 2,000 employees. Victoria shares Crayola's enduring purpose rooted in fostering creativity for over 120 years and how this mission influences everything from the company's nimble operations to its strategic diversification into entertainment an...
Dec 17, 2024•17 min
In this insightful episode of BRAVE COMMERCE, Sucharita Kodali, Vice President and Principal Analyst at Forrester, returns for an unprecedented third appearance to dissect the current state of consumer commerce. Joining hosts Rachel Tipograph and Sarah Hofstetter, Sucharita delves into the phenomenon of the "vibecession," where consumer spending remains resilient despite a lingering sense of economic unease. She provides data-backed analysis on how inflation, shifting consumer preferences, and e...
Dec 10, 2024•24 min
In this compelling episode of BRAVE COMMERCE , co-hosts Rachel Tipograph and Sarah Hofstetter sit down with Katie Williams, Chief Marketing Officer of Haleon. As a seasoned leader in consumer packaged goods (CPG), Katie shares her unique journey, navigating two major corporate spin-offs—Kraft-Mondelez and GSK-Haleon. She delves into the critical lessons learned about purpose-driven business strategies, brand identity, and leading through transformation in highly dynamic industries. Katie discuss...
Dec 03, 2024•28 min
