BRAVE COMMERCE Live which took place in NYC in May 2024 brought together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth. This episode features a live recording from that event and features Marcia Resnick, Head of eCommerce at Pernod Ricard, Kevin Shapiro, SVP, US Consumer Beauty Brands at COTY, and Jessica Goon, CMO at Tate’s Bake Shop in conversation with MikMak’s Kayla Darcey. In some w...
Nov 26, 2024•28 min
In this episode of BRAVE COMMERCE , Matthew Graham, Chief Marketing Officer at MARS Global Food & Nutrition, delves into the delicate balance between honoring a brand’s rich heritage and driving innovation in a fast-changing industry. Drawing from Mars’ century-long legacy, he shares how the company evolves its marketing strategies to remain relevant to modern consumers while staying true to its core values. Matthew also explores the pivotal role data plays in shaping consumer understanding....
Nov 19, 2024•27 min
In this episode of BRAVE COMMERCE, hosts Rachel Tipograph, Founder and CEO of MikMak, and Sarah Hofstetter, President of Profitero, sit down with Meghan Archer, Vice President of Digital Commerce Sales at PepsiCo. Meghan shares her unique career journey from consumer electronics at T-Mobile, to a dynamic decade at Amazon, to her current role at PepsiCo. She reflects on how her varied roles at Amazon, including in supply chain, product development, and private label, prepared her to lead digital ...
Nov 12, 2024•22 min
In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Mesh Gelman, the visionary founder and CEO of Cumulus Coffee Company. Mesh shares his fascinating journey from textiles to the world of coffee, revealing how a chance encounter with Starbucks icon Howard Schultz inspired his shift from “putting people to sleep” in the home fashions industry to “waking them up” with coffee. Through riveting stories, Mesh reflects on his time at Starbucks, where he saw fir...
Nov 05, 2024•26 min
In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder & CEO of MikMak, sit down with Linda Bethea, the Chief Marketing Officer of Danone North America. Linda shares her insights into how Danone’s mission of delivering health through food to as many people as possible aligns with its business growth strategy and certified B Corp status. Drawing from her experience at PepsiCo and Danone, she discusses the importance of leadership devel...
Oct 29, 2024•26 min
In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Kassan, founder and CEO of 3C Ventures, to discuss his dynamic career in the commerce industry. Michael reveals the thought process behind launching 3C Ventures, a company focused on Consulting, Convening, and Co-investing. He explains how these three pillars serve as the foundation of his business, offering insights into where he sees the industry headed and how 3C Ventures will continue to be a...
Oct 22, 2024•21 min
BRAVE COMMERCE Live which took place in NYC in May 2024 brought together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth. Janda Lukin, Chief Marketing Officer at Campbell’s Snacks and Mike Pierson, Chief Customer Officer at Campbell’s Snacks joined BRAVE COMMERCE host Sarah Hofstetter on stage for a conversation about collaboration in the c-suite that drives omnichannel success. They look ...
Oct 15, 2024•36 min
On this episode of BRAVE COMMERCE, hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder & CEO of MikMak, sit down with Kerry Sullivan, CEO of Versed. Kerry shares her career journey from leading iconic beauty brands at Neutrogena and Dollar Shave Club to helming Versed, a rising skincare brand. She discusses the unique challenges and opportunities of transitioning from established corporations to a fast-moving indie brand and how her vast experience in beauty commerc...
Oct 08, 2024•25 min
In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Shane O’Rourke, Head of Performance Marketing at Diageo, to explore how the global beverage giant is adapting to the unique economic challenges and shifting consumer behaviors in the UK market. Shane shares insights into how Diageo is leveraging technology, personalization, and retail media to remain competitive amidst inflation and the rising trend of premiumization and moderation in the spirits industr...
Oct 01, 2024•19 min
In this episode of BRAVE COMMERCE , hosts Rachel Tipograph and Sarah Hofstetter sit down with Murat Genc, Global Chief Technology and Digital Officer at Whirlpool Corporation. With a career spanning nearly two decades at Procter & Gamble before transitioning to Whirlpool, Genc reflects on the challenges and growth he experienced while shifting from the consumer packaged goods (CPG) sector to the world of durable appliances. He shares how his leadership approach evolved and how his reliance o...
Sep 24, 2024•26 min
In this episode of BRAVE COMMERCE, Oshiya Savur, Chief Brand and Marketing Officer at Maesa, joins hosts Sarah Hofstetter and Rachel Tipograph for a deep dive into the evolving beauty industry. Oshiya shares Maesa’s unique approach as a beauty incubator, shedding light on how they disrupt declining categories by identifying unmet consumer needs and revitalizing them with scalable, beautifully designed brands. Oshiya explains Maesa's dual focus on brand incubation and scaling, detailing their str...
Sep 17, 2024•22 min
In May, BRAVE COMMERCE brought its community together for an in-person event in NYC, featuring a keynote from celebrity entrepreneur Tia Mowry—best known for her roles in Sister, Sister and The Game—and Karima McDaniel, President of 4U by Tia, a hair care line designed for textured hair. On this special episode, host Rachel Tipograph sits down with Tia and Karima to discuss the inspiration behind 4U by Tia, their strategic partnership with Walmart, and their approach to building a profitable, va...
Sep 10, 2024•28 min
I n this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, VP and GM of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape. Parbinder discusses how CMX leverages CVS's extensive loyalty program to differentiate itself from other retail media networks. With 74 million active ExtraCare members and a vast network of digital and physical touchpoints, CVS is uniquely positioned to deli...
Sep 03, 2024•21 min
In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, the Global Head of Digital Commerce for Unilever Home Care. Ken shares insights from his unique career journey, beginning with his leap from 7th Generation to Unilever, and how he has navigated the challenges of scaling from a nimble, values-driven company to one of the largest global consumer goods companies. He reveals how he balances his adventurous spirit, as evidenced by his bungee ju...
Aug 27, 2024•22 min
In this episode of the BRAVE COMMERCE podcast, co-hosts Sarah Hofstetter and Rachel Tipograph are joined by Sarah Larsen, Chief Marketing Officer of Samsung Home Entertainment. Sarah shares her journey from organizing soccer team outings as a ten-year-old to leading the marketing efforts at one of the world's most iconic tech brands. She credits her father for instilling a love of marketing, combining creativity with analytical skills to solve business challenges. Sarah dives into the unique cul...
Aug 20, 2024•23 min
On this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Axel Adida, Chief Digital Officer at Beiersdorf, to discuss the evolving landscape of global commerce. Axel, who brings a wealth of experience from his time at L'Oréal and Sanofi, shares insights into the seismic shifts that are reshaping the beauty and health industries. From the enduring power of great brands to the explosion of digital media and the rise of data-driven marketing, Axel offers a compreh...
Aug 13, 2024•24 min
In this episode of BRAVE COMMERCE, co-hosts Sarah Hofstetter and Rachel Tipograph sit down with Ryu Yokoi, Chief Digital Officer for Unilever's Personal Care North America division, to explore the company's dynamic shift towards digital commerce and performance-driven marketing. Ryu shares insights from his impressive 20-year tenure at Unilever, revealing how his diverse experiences across brand management, startups, and digital strategy have equipped him to lead Unilever through a period of rap...
Aug 06, 2024•24 min
In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, Senior Vice President and General Manager of Walmart Connect, to explore the transformative landscape of retail media. Fresh from the Cannes Lions International Festival of Creativity, Lehrfeld shares his insights on the evolving conversations with suppliers, brands, and advertisers, emphasizing the integration of creativity, data, and AI to solve business challenges. Lehrfeld delves into Walmar...
Jul 30, 2024•29 min
In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder & CEO of MikMak, engage in a dynamic conversation with Bryan Leach, CEO and Founder of Ibotta. Bryan shares the inspiring journey of building Ibotta from its inception in 2012 to its recent transition into a public company. He delves into the original vision of creating a unified starting point for rewarded shopping for American consumers and how Ibotta has grown to include over 5...
Jul 23, 2024•31 min
On this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, Senior Vice President of Digital and E-commerce at Perrigo. Lorran discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill, and its transformative impact on women's health and accessibility. She shares insights into Perrigo's digital commerce strategies, the importance of building retailer confidence, and the unique challenges of marketing sensitive...
Jul 16, 2024•21 min
Join hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder and CEO of MikMak, in an insightful episode of BRAVE COMMERCE featuring Kheri Tillman, EVP and Chief Marketing Officer of BlueTriton Brands. Together they dive deep into the strategies and stories behind one of the leading names in the water industry. Kheri Tillman shares the journey of BlueTriton Brands, highlighting their impressive portfolio of regional spring waters like Poland Spring, Deer Park, and Arrowhead...
Jul 09, 2024•26 min
In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive’s Diana Haussling, Senior Vice President and GM of Consumer Experience and Growth, CMO and Amy Benford, VP GM of Integrated Marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes Lions International Festival of Creativity. The discussion navigates through the unique value Cannes provides, from serendipitous encounters leading to ...
Jun 25, 2024•29 min
In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Rosenberg, founder and CEO of PIM Brands, to explore the fascinating journey of his company. Initially founded as "Promotion in Motion" with the idea of advertising on tractor trailers, Rosenberg's company has transformed into one of North America's leading confectionery businesses. He shares the intriguing backstory of how a licensing deal with Columbia Pictures for Annie-shaped cookies marked t...
Jun 18, 2024•27 min
Loretta Franks, Global Chief Data & Analytics Officer at Kellanova, started her career at Kellogg’s seventeen years ago. Thanks to a recent spinoff, she now works at a company with a 118 year legacy that is also a start-up. In this conversation, recorded live on June 4th, 2024 at Shoptalk Europe in Barcelona, Loretta shares the experience of managing IT through the separation of Kellonova from WK Kellogg Co as well as how she successfully leads a data and analytics organization across 180 co...
Jun 11, 2024•23 min
Over the years, BRAVE COMMERCE hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the experiences and stories of their guests, and not themselves. As a result, they have never used this platform to highlight the work they do in their day-to-day roles: Rachel as the Founder and CEO of MikMak and Sarah as the President of Profitero. This episode, recorded on stage at the recent BRAVE COMMERCE Live event in NYC, features the professional wisdom these two industry leaders b...
Jun 04, 2024•31 min
In his 13 years with the company, Sean Adams, SVP of Digital Commerce at Utz Quality Foods, LLC, the operating company of Utz Brands, Inc., has boiled their approach down to this simple philosophy: “Build sales overnight and brands over time.” While that philosophy might be simple, succeeding at it is anything but. It starts by understanding the who and when of snacking. There are all kinds of consumers: foodies, functional eaters, adventurers. There are also all kinds of times for a snack: on-t...
May 28, 2024•20 min
Early in his career, Dan O’Leary realized that “If you don’t find some different paths, you’re not going to stand out at all.” Even though he has worked at a series of CPG and food companies, he has made a point of raising his hand for the complicated and unpopular opportunities. These choices gave him the opportunity to stretch, feel uncomfortable, and thus differentiate himself. A role at Mizkan, followed by taking a role with Hostess gave Dan the opportunity to lean into his passion for build...
May 21, 2024•28 min
In this episode of BRAVE COMMERCE, Ben Goodwin, Co-Founder, CEO, and Formulator of OLIPOP, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and strategies involved in creating products that bring both enjoyment and health benefits to consumers. As the conversation begins, Ben shares his early experiences consuming a standard American diet and dealing with health issues, which led him to focus on nutrition from a young age. This early interest guided him int...
May 07, 2024•27 min•Season 2Ep. 109
In this episode of BRAVE COMMERCE, Luke Kigel, Kimberly-Clark North American Vice President of Digital Marketing & Consumer Experience, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry. As the conversation begins, Luke reflects on his transition from the customer side back to the supplier brand side. One key theme throughout the interview is the emphasis on consumer-centricity. Luke stre...
Apr 23, 2024•26 min•Season 2Ep. 108
In this episode of BRAVE COMMERCE, Nathalie Gerschtein, President of Consumer Products at L’Oréal, joins hosts Rachel Tipograph and Sarah Hofstetter to share strategies for navigating the ever-evolving beauty industry landscape. Nathalie attributes her long tenure with L'Oréal to the company's commitment to providing growth opportunities and a culture that encourages learning and innovation. She emphasizes the importance of stepping out of one's comfort zone and embracing opportunities for perso...
Apr 16, 2024•23 min•Season 2Ep. 107
