In this episode of BRAVE COMMERCE, Ajay Sharma, Vice President of eCommerce and Omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a comprehensive overview of the evolving eCommerce landscape, emphasizing the importance of agility, innovation, and strategic partnerships in driving success in the digital marketplace. Ajay begins by highlighting the importance of prioritization and focus in navigating the complexities of commerce, drawing...
Apr 09, 2024•26 min•Season 2Ep. 106
In this episode of BRAVE COMMERCE, Mir Zaman, Vice President of Commercial Operations at Spectrum Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to provide insights on leadership, innovation, and adaptability, offering strategies for navigating dynamic business landscapes effectively. The discussion starts with Mir introducing Spectrum Brands, a company operating in three diverse industries: Home and Personal Care, Home and Garden, and Pet Care. He highlights key brands in the company...
Apr 02, 2024•24 min•Season 2Ep. 105
In this special episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter celebrate Women's History Month by featuring key moments from past interviews with remarkable women leaders, offering insights into their experiences, and showcasing diverse perspectives on leadership, innovation, and empowerment. Rachel and Sarah kick off the episode by highlighting a surprising statistic that 50% of BRAVE COMMERCE guests have been women. While the hosts never set a goal to hit equitable gend...
Mar 26, 2024•21 min
On this episode of BRAVE COMMERCE, Gabrielle Wesley, Chief Marketing Officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about brand strategy, the importance of Halloween in the candy industry, and the company's commitment to fostering an inclusive internal culture. Gabrielle delves into how Mars Wrigley ensures its brands remain culturally relevant. She emphasizes that while awareness is not an issue for their products, they focus on being accessible and present w...
Mar 12, 2024•24 min
On this episode of BRAVE COMMERCE, Wendy Jean Bennett, Vice President of Retail Commerce Leadership at Tyson Foods, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a deep dive into the complexities of modern-day commerce, sharing insights into the evolving landscape of retail, consumer behavior shifts, and strategic considerations for growth. Wendy's role at Tyson Foods is described as encompassing not only traditional retail and eCommerce but also integrating insights and category ma...
Mar 05, 2024•30 min•Season 2Ep. 104
In this episode of BRAVE COMMERCE, Eric Tarnowski, VP of Connected Commerce at Kenvue, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the complexities of change management and the strategic imperatives of connected commerce in the digital era. The conversation begins with Sarah and Rachel exploring the challenges of change management, highlighting the inherent resistance to change among individuals. They discuss the importance of overcommunication, aligning change with ...
Feb 27, 2024•25 min•Season 2Ep. 103
In this episode of BRAVE COMMERCE, Sarah Travis, President at Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and opportunities shaping the future of retail media, her perspectives on work-life balance, and diversity in leadership roles. Sarah reflects on her remarkable 13-year tenure at Google, where she witnessed significant changes and growth within the company. Sarah was drawn to Roundel by the opportunity to leverage her functional expertise ...
Feb 20, 2024•26 min•Season 2Ep. 102
In this episode of BRAVE COMMERCE, Bas van Kesteren, Global Head of eCommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading eCommerce initiatives in a global pharmaceutical company, touching upon organizational dynamics, market trends, technological advancements, and more. Bas talks about the complexities of leading a global team and the balance between control and influence. He explains the challenges of convincing diffe...
Feb 13, 2024•21 min•Season 2Ep. 101
In this episode of BRAVE COMMERCE, Thomas Ranese, Chief Marketing Officer at Chobani, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the intersection of technology and Consumer Packaged Goods (CPG), Chobani's remarkable growth, and the challenges and opportunities facing the CPG industry. As the conversation begins, Thomas emphasizes Chobani's commitment to providing nutritious and delicious food made from natural ingredients. He believes that many large companies strug...
Feb 06, 2024•25 min•Season 2Ep. 100
In this episode of BRAVE COMMERCE, Analyst & Consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of retail media, offering valuable perspectives for brands, retailers, platforms, and technology partners navigating this dynamic ecosystem. Andrew reflects on the significant transformation he has witnessed in the retail media ecosystem since 2018. What was initially a minor aspect of his co...
Jan 23, 2024•26 min•Season 2Ep. 99
In this episode of BRAVE COMMERCE, Ari Labell, the President of North America for The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the company's dedication to promoting healthier living across various categories. As the conversation unfolds, Ari sheds light on his role as the President of North America, explaining that he oversees the day-to-day operations of the entire business. He provides an overview of Hain Celestial's mission, emphasizing its commitment...
Jan 16, 2024•23 min•Season 2Ep. 98
On this episode of BRAVE COMMERCE, Julien Bouzitat, the US General Manager of LaNeige & Innisfree, part of the Amorepacific Group, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable insights into the evolving landscape of beauty, the significance of strategic partnerships, and the nuanced art of adapting global brands for regional success. Julien's journey in the beauty industry spans over two decades, beginning with L'Oréal - a rigorous training ground that fostered creativ...
Jan 09, 2024•22 min•Season 2Ep. 97
On this episode of BRAVE COMMERCE, Esi Eggleston Bracey, President Unilever USA, CEO Personal Care North America, talks about creating a human-centric brand. From her work at P&G to developing Febreze Esi has found ways to drive profits while helping people. As national demographics shift, brands need to shift and increasingly personalize their messaging to today’s shoppers. Here again, doing the right thing - being a more inclusive brand - is also doing the profitable thing. Esi provides ad...
Jan 02, 2024•26 min
With holiday spending in full swing, brands could really benefit from some retail media spending advice. On this episode of BRAVE COMMERCE, Kate Crowley, LEGO’s Head of B2B eCommerce Marketing Strategy and Implementation in Western Europe, and Luke Sebire, the head of their Global eCommerce Center of Excellence, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated with building global brands via retail media. During this episode, Kate and Luke share the import...
Dec 26, 2023•26 min
On this episode of BRAVE COMMERCE, Darren MacDonald, Chief Customer Officer at Petco, joins hosts Rachel Tipograph and Sarah Hofstetter to offer unique perspectives from the retailer side of the Pet Care business. Darren introduces the timeless principles that remain unchanged in the dynamic world of retail - assortment, price, and delivery. According to him, these three elements constitute the core value propositions for consumers and are paramount for a retailer's success. As the interview pro...
Dec 19, 2023•27 min•Season 2Ep. 96
On this episode of BRAVE COMMERCE, Andrea Sengara, Head of Marketing, US, Campari Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the cultural phenomenon surrounding the Aperol Spritz and what that story can teach us about the current state of alcohol branding. With over two decades of experience in the spirits industry, Andrea emphasizes that celebratory occasions remain at the heart of the spirits industry, providing a constant source of joy and reward. She sheds light on t...
Dec 12, 2023•23 min•Season 2Ep. 95
On this episode of BRAVE COMMERCE, Kristof Neirynck, Global Chief Marketing Officer and Managing Director at Avon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of relationship selling and the innovative approaches Avon has adopted in the contemporary market. As the conversation begins, the hosts reflect on Avon's long-standing history of 137 years, highlighting its pioneering role in relationship selling. They draw a connection between Avon and the iconic image of t...
Dec 05, 2023•23 min•Season 2Ep. 94
On this episode of BRAVE COMMERCE, Mizkan America’s President & COO, Diego Palmieri, and Head of Connected Commerce, Neha Mallik, join hosts Rachel Tipograph and Sarah Hofstetter to talk about Mizkan's strategic approaches to staying ahead in a dynamic CPG market. The conversation starts with Diego, who shares insights into his 20-year career at SC Johnson. He explains that Mizkan, like SC Johnson, is a family-owned and operated company, highlighting the commonality in values and opportuniti...
Nov 28, 2023•26 min•Season 2Ep. 93
On this episode of BRAVE COMMERCE, Tony Crecca joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the transformative power of connected commerce in the evolving retail landscape. As the conversation begins, Tony reflects on how his diverse roles across various organizational functions contributed to his ability to lead commerce through turbulent times and beyond. He emphasizes the importance of building expertise through cross-organizational roles. Navigating the post-pandemic commerce...
Nov 21, 2023•24 min•Season 2Ep. 92
On this episode of BRAVE COMMERCE, Mark Clouse, CEO at Campbell Soup Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about core strategies and challenges that have defined Campbell's success over the years. As the conversation begins, Mark delves into the strategic emphasis of Campbell's transformation, rooted in the concept of focus. He highlights the implementation of a singular geography in North America, explaining how this approach has been instrumental in coalescing the ...
Nov 14, 2023•27 min•Season 2Ep. 91
On this episode of BRAVE COMMERCE, Monisha Dabek, Chief Commercial Officer and General Manager at Ocean Spray, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about ways to navigate the dynamic landscape of the consumer goods industry. In discussing her career journey and the choices she has made along the way, Monisha emphasizes the importance of having a genuine passion for the industry in which you work. She stresses the significance of taking the path less traveled to gain a broad ...
Nov 07, 2023•26 min•Season 2Ep. 90
In this episode of BRAVE COMMERCE, Nuno Pedro, Global Head of the Digital Center of Excellence at Mark Anthony Group, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the challenges and strategies needed to establish a prominent position in the competitive beverage industry. The conversation kicks off with Nuno sharing how his passion for using technology to solve complex business problems and his unwavering pursuit of new challenges have shaped his diverse career path. He delves ...
Oct 31, 2023•22 min•Season 2Ep. 89
Rachel & Sarah’s podcast has long been about building great companies while honoring the human side of business and leadership. On this special episode of BRAVE COMMERCE, our co-hosts shared candid experiences balancing being both Jewish and business leaders during horrific world events, offering suggestions on how to address workplace sensitivity. Hosted on Acast. See acast.com/privacy for more information.
Oct 25, 2023•10 min
On this episode of BRAVE COMMERCE, Chris Cowger, Senior Vice President of Global eCommerce & Online Experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership, turnaround strategies, and the significance of aligning on problem statements. The conversation begins with Chris attributing his return to Dell to the quality of professionals and the collaborative environment within the company. He outlines a three-step process for effective turnarounds, emphasizi...
Oct 24, 2023•22 min•Season 2Ep. 88
In this episode of BRAVE COMMERCE, Sharon John, President and CEO of Build-A-Bear Workshop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss brand licensing, consumer-centric approaches, and the unique experiences that Build-A-Bear offers its customers. As the conversation begins, Sharon reflects on her journey in the industry, emphasizing the importance of understanding consumers and culture. She discusses Build-A-Bear’s ability to appeal to a wide range of consumers, from children ...
Oct 10, 2023•28 min•Season 2Ep. 87
On this episode of BRAVE COMMERCE, Simon Miles, VP of Global Omnichannel Commercial Strategy at The Coca-Cola Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about strategies for navigating the complexities of the global marketplace, breaking down silos within organizations, and driving innovation in retail media. Simon opens the conversation by highlighting the changing landscape of consumer engagement and the need for various departments within organizations to collaborate e...
Oct 03, 2023•24 min•Season 2Ep. 86
On this episode of BRAVE COMMERCE, Gabrielle Wesley, Chief Marketing Officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about brand strategy, the importance of Halloween in the candy industry, and the company's commitment to fostering an inclusive internal culture. Gabrielle delves into how Mars Wrigley ensures its brands remain culturally relevant. She emphasizes that while awareness is not an issue for their products, they focus on being accessible and present w...
Sep 26, 2023•24 min•Season 2Ep. 85
On this episode of BRAVE COMMERCE, Andrew Katz, Chief Marketing Officer at Athletic Brewing Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the evolving non-alcoholic beer market and how Athletic Brewing is seizing this opportune moment. Andrew takes us on a journey into Athletic Brewing's origins, tracing it back to founders Bill Shufelt and John Walker. He also reveals that a significant majority of Athletic Brewing's consumers are millennials and Gen Z, driven by a de...
Sep 19, 2023•27 min•Season 2Ep. 84
In this episode of BRAVE COMMERCE (recorded live at Adweek in NYC), Jay Picconatto, VP of Advanced Marketing Solutions at General Mills, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolving nature of the consumer goods industry, focusing on adapting to change, leveraging data, and fostering agility. Jay emphasizes the importance of engaging with industry events, conferences, and experts to stay updated on emerging trends. He also highlights the need to modernize marketing ap...
Sep 12, 2023•22 min•Season 2Ep. 83
In this episode of BRAVE COMMERCE, Amina Pasha, Chief Marketing Officer at Thrive Market, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the intricacies of mission-driven marketing and the strategies that have fueled Thrive Market's growth. Speaking about leadership and brand experience, Amina highlights that being a leader in the marketing field goes beyond understanding just marketing strategies; it involves comprehending every facet of a brand, from supply chain and pricing to p...
Sep 05, 2023•32 min•Season 2Ep. 82
