On this episode of BRAVE COMMERCE, Vinny Rinaldi, Head of Media & Analytics at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the significance of holistic understanding, collaboration, data-driven insights, and consumer-centric strategies in marketing. Vinny's career journey stands out for its diversity and curiosity-driven approach. This unique path has allowed him to gain a deep understanding of the marketing ecosystem. He describes his career as a series ...
Aug 29, 2023•25 min•Season 2Ep. 81
On this episode of BRAVE COMMERCE, Pierre-Yves Calloc’h, Chief Digital Officer at Pernod Ricard, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolving landscape of the alcohol industry, shifts in consumer behavior, and the impact of digital transformation. Talking about the dynamic nature of marketing within the alcohol industry, Pierre highlights the expansion of marketing channels, with a focus on social media and the increasing trend of personalization. The rise of eCommer...
Aug 22, 2023•23 min•Season 2Ep. 80
In this episode of BRAVE COMMERCE, Veeral Shah, Chief Digital & eCommerce Officer at Nestlé, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss strategies for optimizing eCommerce, integrating AI solutions, and adapting to evolving consumer trends and retail dynamics. In an era where online shopping transcends traditional retail boundaries, Veeral addresses the challenge of harmonizing the digital and physical shopping experiences. He emphasizes that the key is to not change consum...
Aug 15, 2023•21 min•Season 2Ep. 79
On this episode of BRAVE COMMERCE, Sucharita Kodali, Vice President and Principal Analyst at Forrester, returns to the podcast to discuss the current state of the consumer economy, the impact of inflation, interest rates, and consumer spending. Sucharita sheds light on the resilience of the US economy despite challenges like inflation, interest rate hikes, and an inverted yield curve. She explains that consumers have been spending enthusiastically, especially on discretionary categories like tra...
Aug 08, 2023•20 min•Season 2Ep. 78
On this episode of BRAVE COMMERCE, Diana Haussling, Senior Vice President - General Manager of Consumer Experience and Growth at Colgate-Palmolive, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable insights into navigating the corporate world, making brave career choices, and building meaningful relationships that foster professional growth. Diana's approach to leadership stands out as she explains her willingness to embrace challenging roles and stepping into the unknown. Thro...
Aug 01, 2023•30 min•Season 2Ep. 77
On this episode of BRAVE COMMERCE, Hamid Saify, Senior Vice President of Digital Retail at Liquid Death, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing strategies that disrupt traditional eCommerce markets. Hamid shares that Liquid Death's exceptional success lies in taking a basic product like water and marketing it with the same energetic approach seen in the alcoholic beverage and energy drink industries. He explains how the brand injects comedic elements into every to...
Jul 25, 2023•22 min•Season 2Ep. 76
Founder and CEO of Grove Collaborative, Stu Landesberg, says, “... sometimes people say being early is the same as being wrong, I believe being early is the same as having a head start.” This mantra has been fully embodied by the commendable work of sustainable Home Care brand, Grove Collaborative. From humble beginnings in a 900-square-foot storage facility, the company is now the leader in sustainable CPG products and had a 1.5 Billion Dollar IPO. How did they do this? By staying true to their...
Jul 18, 2023•26 min•Season 2Ep. 75
According to this week’s Brave Commerce guest Chris Chesebro, Global Chief Digital Officer at Wella, “Beauty changes peoples’ lives every single day.” Products that help people look and feel how they want to look and feel impact those individuals’ sense of self. The ability to impact people’s lives and livelihoods while building a profitable business makes their work inspiring for Chris and for all of Wella’s employees. As a private, equity-funded company, Wella uses a broad-based ownership appr...
Jul 11, 2023•23 min•Season 2Ep. 74
On this episode of BRAVE COMMERCE Joy Simonson, Head of Global Consumer eCommerce at 3M talks about how the brand’s “maker culture” has contributed to its success in both the B2B and B2C eCommerce world. She starts by speaking about how leveraging B2B eCommerce provides incremental profits for B2C and how both work hand and hand. Emphasizing the importance of data, Joy stresses how optimizing content leads to conversion. When a brand is able to tie content to data, it can truly test its effectiv...
Jul 05, 2023•21 min
As Chief Sustainability and Transformation Officer at Albertsons Suzanne Long has an expansive scope of responsibilities ranging from increasing inclusion to decreasing waste and fostering community. In order to avoid attempting impractical moonshots, Suzanne prioritizes setting a very clear vision of the impact that Albertsons wants to make and then developing a multi-year roadmap to lead the organization in that direction. After conducting a materiality assessment they set four main opportunit...
Jun 27, 2023•20 min•Season 2Ep. 73
On this episode of BRAVE COMMERCE, Gonzalve Bich, CEO of BIC, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about developing a high-quality product. At the top of the episode, he attributes his success as a business leader to being open to understanding and exposing himself to perspectives other than his own. In alignment with this principle, he finds it essential to hire employees who are diverse not only culturally, but also in the experience they bring to the company. This inclusi...
Jun 20, 2023•27 min•Season 2Ep. 72
On this episode of BRAVE COMMERCE, Chris Rogers, Chief Business Officer of Instacart joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about how Instacart has grown as a Quick Commerce retailer, even after the pandemic. Chris recalls his work experience with Apple, and how he made the jump to Instacart when it was a much smaller company than it is today. Upon taking this potentially risky leap, he quickly saw the company scale to provide solutions to many consumers seeking delivery optio...
Jun 13, 2023•21 min•Season 2Ep. 71
On this episode of BRAVE COMMERCE Heather Malenshek introduces hosts Rachel and Sarah to the full breadth of what Land O’Lakes offers not only to customers, but also to the farmers who make their products possible. She shares that Land O’Lakes is on a mission to promote the critical role that farmers play in putting food on our tables as part of the full complex story that is the Land O’Lakes brand narrative. When Malenshek transitioned to Land O’Lakes after years at Harley Davidson she learned ...
Jun 06, 2023•20 min•Season 2Ep. 70
On this episode of BRAVE COMMERCE, Shelley Zalis, Founder and CEO of The Female Quotient, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the importance of gender equality and diversity in business. Shelley begins by sharing her personal experiences as one of the two women on a board of 25 men, shedding light on her journey towards founding The Female Quotient. She emphasizes how, rather than waiting for change to happen, she took the initiative to promote diversity, equity, and inc...
May 30, 2023•26 min•Season 2Ep. 69
On this episode of BRAVE COMMERCE, hosts Sarah and Rachel sit down with Diana Frost, Chief Growth Officer at Kraft Heinz to discuss agile leadership, the importance of learning from failures, and the company's growth strategies. Diana shares how her commitment to an agile mindset and a "village" approach to team dynamics have shaped the culture at Kraft Heinz. By embracing failures as learning opportunities, the company has not just managed to stay current, but also continues to infuse their cor...
May 23, 2023•23 min•Season 2Ep. 68
On this episode of BRAVE COMMERCE Eduardo Luz, Chief Brand and Concept Officer at Panera discusses AI, generosity, and a member first approach with hosts Sarah and Rachel. With an exceptional 55 million loyalty members, Panera has identified "generosity" as the defining characteristic of their brand. Eduardo delves into how Panera's dedication to generosity, towards individuals, community, and the planet, has shaped their initiatives. Through their approaches, such as donating their unsold goods...
May 16, 2023•21 min•Season 2Ep. 67
In this episode of BRAVE COMMERCE, Gabi Lewis, Co-Founder of Magic Spoon, joins Rachel and Sarah to share his insights on expanding into the retail space from a DTC perspective with a focus on innovation, acquisition, and brand identity. Gabi and his co-founder, Greg Sewitz, recognized the need for a fresh perspective and launched Magic Spoon in 2019, with a focus on health and innovation. After founding two companies together, Gabi shares that a key component to their strong co-founder relation...
May 09, 2023•24 min•Season 2Ep. 66
In this episode of BRAVE COMMERCE, Sandie Hawkins, GM of US eCommerce at TikTok, joins Rachel and Sarah to discuss the power of including TikTok in your brand strategy. Sandie emphasizes that TikTok's community commerce approach brings people together to discover products through a new version of word-of-mouth. She highlights that the commerce mindset is already present on the platform since the TikTok community is 1.5 times more likely to convert when compared to users on other platforms. Sandi...
May 02, 2023•21 min•Season 2Ep. 65
In this episode of BRAVE COMMERCE, Sara Wilson and Michelle Goad, the minds behind The Brand Yearbook , explore the intriguing world of Gen Z and their influence on branding and media. The Brand Yearbook story begins when Michelle, who was then the GM of Gen Z Innovation at Nike, was working on the launch of Nike's NbG and brought on Sara as a consultant for the launch's community & content strategy. The two found themselves constantly connecting to celebrate the successes and interesting pl...
Apr 25, 2023•23 min•Season 2Ep. 64
This episode of BRAVE COMMERCE features the impressive and inspiring Dr. Val Oswalt, CEO & Board Member at Kodiak. Dr. Oswalt’s career has spanned multiple job functions at both large and small companies. When deciding if a new opportunity is right for her, Dr. Oswalt asks herself two questions. 1. Can I make a difference? 2. Can I learn something? She shares why these questions guide her choices and how she establishes herself as an effective leader. As a leader, she focuses on four key agi...
Apr 18, 2023•27 min•Season 2Ep. 63
During this episode of BRAVE COMMERCE, Boris Rütten, Head of Global eCommerce at Henkel, discusses the ever-changing landscape of global eCommerce, emphasizing the need for continuous adaptation and staying attuned to market trends in order to achieve sustainable growth. Boris shares his insights on managing stakeholders, underlining the significance of listening and staying close to global markets to comprehend consumer pain points. He also highlights the importance of learning from external so...
Apr 11, 2023•21 min•Season 2Ep. 62
CMO of Heineken USA Jonnie Cahill discusses the importance of maintaining consistent brand values and messaging during times of change. He also talks about the recent blurring of lines between CPG categories, and how your brand can take advantage of this liberating power to become more consumer centric. Lastly, Jonnie advises how to use positioning, content and tone of voice in eCommerce to communicate why your brand deserves its premium price point. Subscribe to BRAVE COMMERCE on your favorite ...
Apr 04, 2023•24 min
During this episode of BRAVE COMMERCE, Andy Markowitz, VP of Digital Retention and Acquisition Marketing at the New York Mets, highlights the importance of adapting digitally, maintaining strong professional relationships, and continuously building value in the fast-paced marketing landscape. Markowitz delves into his role at the Mets, focusing on the value of thoroughly understanding a company's audience, and explains how the Mets utilize strategies like propensity modeling and journey automati...
Mar 28, 2023•25 min•Season 2Ep. 61
During this episode of BRAVE COMMERCE, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand’s mission with a focus on consistent incremental profitability. Supergoop, founded by Holly Thaggard, began with the question: how to make a product that creates joy and put the talent and strategy behind that idea? Amanda explains the importance of building a well-rounded team that matches the goals of the brand in order to scale effectively. She outlines how Supergoop started as a wholesale...
Mar 21, 2023•25 min•Season 2Ep. 60
Katie Kirkpatrick, VP of Digital Commerce at Bacardi, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers. She talks about how employees are inspired to develop an “ownership mentality” and take pride in their work at Bacardi. She then discusses the future of alcohol eCommerce, and last-mile delivery. She explains that the digital shelf plays a massive role in influencing all alcohol shoppers, even those who make purchases in-stor...
Mar 14, 2023•21 min
On this episode of BRAVE COMMERCE, Austin Leonard, Head of Sales at Sam's Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand, especially as we shift to a post-cookie future. The rise in retail media has resulted in fewer and fewer consumers opting into sharing their data; Austin stresses combating this hesitancy requires that you offer additional value in exchange for their participation. He explains that...
Mar 07, 2023•22 min•Season 2Ep. 59
On this episode of BRAVE COMMERCE, Grant Hill, Basketball Hall of Famer, co-owner of Atlanta Hawks, and board member of Campbell Soup Company, shares strategies for fostering trust and vulnerability by identifying and defining your workplace culture. Grant Hill, who spent 19 years in the NBA, has expanded his business portfolio to encompass real estate, executive leadership, sports analysis, board membership, and even art. The obstacles Hill faced when transitioning to remote work highlighted fo...
Feb 28, 2023•30 min•Season 2Ep. 58
On this episode of BRAVE COMMERCE, Lewis Broadnax, Vice President of Global eCommerce & Digital at Sazerac Company, shares the four major pivot points that have shaped the trajectory of his career: From DTC to multichannel From unregulated to regulated From considered purchase (computer) to unconsidered purchase (alcohol) From a direct discussion with the consumer to a more removed three tier system These pivots shaped how he approaches the consumer experience. He prioritizes reducing consum...
Feb 21, 2023•23 min•Season 2Ep. 57
On this episode of BRAVE COMMERCE, Esi Eggleston Bracey, President Unilever USA, CEO Personal Care North America, talks about creating a human-centric brand. From her work at P&G to developing Febreze Esi has found ways to drive profits while helping people. As national demographics shift, brands need to shift and increasingly personalize their messaging to today’s shoppers. Here again, doing the right thing - being a more inclusive brand - is also doing the profitable thing. Esi provides ad...
Feb 14, 2023•26 min•Season 2Ep. 56
On this episode of BRAVE COMMERCE, Denise Woodward, Founder & CEO of Partake Foods, talks about growing and developing a bootstrapped business. Denise opens with the inspiring story of Partake Foods. She wanted to make a product for her daughter, who suffers from food allergies. When discussing it with her husband at the zoo one day, a stranger overheard her and told her about a local small business competition. Denise won and then left her long-term job at Coca-Cola to sell her product at l...
Feb 07, 2023•19 min•Season 2Ep. 55
