On this episode of BRAVE COMMERCE Joy Simonson, Head of Global Consumer eCommerce at 3M talks about how the brand’s “maker culture” has contributed to its success in both the B2B and B2C eCommerce world. She starts by speaking about how leveraging B2B eCommerce provides incremental profits for B2C and how both work hand and hand. Emphasizing the importance of data, Joy stresses how optimizing content leads to conversion. When a brand is able to tie content to data, it can truly test its effectiv...
Jan 31, 2023•21 min•Season 2Ep. 54
On this episode of BRAVE COMMERCE Cristina Marinucci, Global Head of Shopper Excellence at Mondelez International gets Phygital with hosts Sarah and Rachel. She starts by defining Phygital - the blending of the digital and physical to create enhanced experiences for all our customers - and then delves into the best practices for rolling out this omnichannel approach to retail both with customers and with internal stakeholders. In order to grow an omnichannel business, you need cross-functional b...
Jan 24, 2023•26 min•Season 2Ep. 53
On this episode of Brave Commerce, Anouck Gotlib, CEO of Belgian Boys, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss branding and developing products over time. Gotlib shares the experience of creating and launching Belgian Boys with her husband. She explains how she gave the product “clothes” or rather developed the brand to be exciting and enticing to customers. In developing the brand she looked to the consumer and has gone back to consumer feedback to elevate and evolve it. As...
Jan 17, 2023•26 min•Season 2Ep. 52
On this episode of Brave Commerce, Michal Geller, President of eCommerce & Digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and eCommerce attribution. Geller shares his experience using retail media as a productive media platform. He explains how brands can utilize retail media to develop strong relationships with retailers. Once brands align with retailers, both sides can use retail media together to generate profit. He explains that brands...
Jan 10, 2023•24 min•Season 2Ep. 51
On this episode of BRAVE COMMERCE, Lisa Mann, Managing Director and CMO of Raines International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the state of the current talent ecosystem. Lisa shares why she came out of retirement in the middle of the pandemic to take a new job outside her experience in CPG. She says she was attracted to creating a true talent ecosystem, and implementing executive search, assessments, and leadership consulting. Fast forward to today, she says the ta...
Jan 03, 2023•27 min•Season 2Ep. 50
On this episode of BRAVE COMMERCE, Jim Mollica, Chief Marketing Officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Jim shares his experiences of marketing a product in the entertainment, apparel, and consumer electronics industries. Although very different from one another, he explains how creating stories and building fandoms around the product secures engagement of products in all three industries....
Dec 20, 2022•23 min•Season 2Ep. 49
During this conversation, Jay Sethi, CMO of Diageo Beer Co at Diageo paints a picture of multicultural neighborhoods sharing the foods and flavors they love thus expanding one another’s tastes and perspectives. Jay backs up this idyllic vision with a unique approach to following immigration data to predict consumer trends. He speaks to serving “the total American consumer” with authenticity and empathy. Using the example of Diageo’s acquisition of Lone River Ranch Water he discusses shaping the ...
Dec 13, 2022•29 min•Season 2Ep. 48
With holiday spending in full swing, brands could really benefit from some retail media spending advice. On this episode of BRAVE COMMERCE, Kate Crowley, LEGO’s Head of B2B eCommerce Marketing Strategy and Implementation in Western Europe, and Luke Sebire, the head of their Global eCommerce Center of Excellence, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated with building global brands via retail media. During this episode, Kate and Luke share the import...
Dec 06, 2022•26 min•Season 2Ep. 47
On this episode of BRAVE COMMERCE, Anton Vincent, President of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Through brand experience, consumers can often develop an emotional attachment to their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand. Vincent shares his views on why he believes brands must consider how they can affect people's lives. Specifically...
Nov 29, 2022•23 min•Season 2Ep. 46
When it comes to business, how do you respond to “no” from customers or collaborators? On this episode of Brave Commerce, Todd Kaplan, CMO of Pepsi, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of taking risks. Kaplan starts the episode by recounting his long career at Pepsi, and how it's kept his attention over the years. He speaks on voicing his opinion fearlessly and helping the company innovate, an example being the recent “Better with Pepsi” campaign. Kapla...
Nov 15, 2022•22 min•Season 2Ep. 45
With the end of the year approaching, now is a perfect time to reflect on how brands connect with consumers. On this episode of the Brave Commerce podcast, Olga Osminkina-Jones, SVP of Global Category Growth Officer at Reckitt, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of value creation. In this enlightening and emotional session, Olga speaks on the challenges and triumphs of reaching audiences of personal industries like Intimate Wellness. She mentions how s...
Nov 08, 2022•26 min•Season 2Ep. 44
Hasbro President and COO Eric Nyman joins hosts Rachel Tipograph and Sarah Hofstetter to discuss everything from product diversity to how they respond to consumer insights to fostering employee growth and development. Nyman paints a picture with the consumer at the center of everything they do followed by the brands and then the innumerable possible activations for each of those brands. This model helps to empower employees to set their own course for growth in the direction that aligns with the...
Nov 01, 2022•22 min•Season 2Ep. 43
Brigitte King, Global Chief Digital Officer at Colgate Palmolive, is an expert and pioneer in the digital space. Brigitte shares her advice for leading a team through a digital transformation while respecting and appreciating the culture of your company. She describes how teams can work to embed curiosity into their organizations to encourage education and innovation around eCommerce, as well as what to look for when building a curious team. Brigitte also describes using data as a guiding late t...
Oct 25, 2022•22 min
Sucharita Kodali, VP and Principal Analyst at Forrester, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss financial business strategy and consumer spending habits. Sucharita shares her thoughts on how consumers are spending despite inflation. She talks about how 2021 is not the best indicator for commerce because of how the landscape shifted post-pandemic, and explains how habits will change over the next year. Discussing the recent popularity of layaway (or buy now, pay later option...
Oct 18, 2022•21 min•Season 2Ep. 42
Author Rishad Tobaccowala joins hosts Rachel Tipograph and Sarah Hofstetter to discuss navigating remote work environments. Rishad opens by explaining the value of working from home and how the COVID-19 pandemic forced companies to utilize technologies they had at their disposal to make remote work fully functional. He explains how many companies are quick to come back to the office and return to life pre-pandemic. However, he feels the new standard should be “2021 rather than 2019” by allowing ...
Oct 13, 2022•26 min•Season 2Ep. 41
Neel Arora, newly deemed Global Head of eCommerce at Nestle, has gained an impressive expertise in the eCommerce industry across regions, industries & retailers. Using his experience, Neel advises brands on where to invest & focus their longterm strategies to fulfill effectively balance profitability with consumer needs. Specifically, he discusses the value in of “Q-Commerce”, educating organizations at scale, & making decisions quickly and effectively. Hosted on Acast. See acast.com...
Oct 06, 2022•21 min
Kalen Thornton, Chief Marketing Officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation. Kalen begins by explaining his atypical career, being a professional athlete and finance professional, and then applying those skills to his current work in marketing. As a leader of the Gatorade brand, Kalen shares how his experience as a football player for the Dallas Cowboys has helped him build relationships with the athletes Gatorade ...
Sep 27, 2022•21 min•Season 2Ep. 40
Antoine Borde, VP of Global eCommerce at Danone, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss adding value to a product with the consumer’s needs top of mind. Antoine starts by speaking about how Danone has been challenged and inspired by its competitors. He also explains how smaller and newer brands have an “always on” mindset when connecting with customers. Recalling his vast experience as an entrepreneur before Danone, Antoine explains how Danone has adopted his mindset of foc...
Sep 20, 2022•23 min•Season 2Ep. 39
Julie Bowerman, Chief Marketing Officer of Kellogg Company, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss evolving marketing measurement in an omnichannel world. Julie first recalls her experience working for Coca-Cola and how educational it was for her to work there as eCommerce for food and beverage was emerging. Further, she talks about the importance of culture and how she’s bringing that mentality to Kellogg. Julie explains integrating commerce as a mindset in the marketing...
Sep 13, 2022•22 min•Season 2Ep. 38
Mark Edmonson, Chief Marketing Officer of Materne North America, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne. He speaks on the importance of diversity, equity, and inclusion and being represented as a black gay man in the marketing field. Recognizing the importance of representation, Mark explains his recruiting efforts and how he is pulling talent from and...
Aug 30, 2022•22 min•Season 2Ep. 37
Francesca Hahn, VP of Digital Commerce, eCommerce, and DTC at Mondelēz International, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss seamless brand experiences for consumers. Francesca shares how online media is an extension of the brand. She mentions that the goal is to make the brand experience, online or in person, seamless for the consumer. She talks about learning from mistakes, and gives the example of developing OreoID, a customization tool shoppers can use to create their...
Aug 23, 2022•19 min•Season 2Ep. 36
Cindy Gallop, Founder & CEO of MakeLoveNotPorn, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss regulated industries. To begin, Cindy shares how she created MakeLoveNotPorn, a company that is “Pro sex, Pro porn, Pro knowing the difference”. She explains how the SexTech industry is highly regulated, labeling all content as “adult content”. Cindy speaks on how she first defined SexTech, and the success the industry would see in an era where sex can play a role in commerce. In cl...
Aug 16, 2022•21 min•Season 2Ep. 35
Clive Sirkin, Executive Chairman of Screendragon, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss business strategy. Clive shares the major blindspots he’s recognized that most brands endure. He shares the importance of learning from past mistakes and evolving strategies accordingly. Clive explains how to inspire high performance from talent and get the right people to work for your company. He then discusses the differences and similarities of working for large Fortune 500 compan...
Aug 09, 2022•29 min•Season 2Ep. 34
Esi Seng, CEO of Tate’s Bake Shop, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss scaling an acquired brand. Esi shares the remarkable story of Tate’s Bake Shop and how founder, Kathleen King, created the cookie brand. She talks about the brand’s more recent acquisition by Mondelez, and how as CEO, she has maintained a keen focus on culture in this process. She discusses the integration and the power of empathy between the acquirer and acquiree. Further, she talks about Tate’s Ba...
Aug 02, 2022•24 min•Season 2Ep. 33
Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph & Sarah Hofstetter to discuss consumer identity. Brie and Alfred speak on how PacSun, as a clothing brand, is catering to evolving views on gender and gender neutrality. They explain how they promote inclusivity with their product while still catering to their target audience. They also discuss using different audience segments as indicators for their business strategy, and how PacSun views the young...
Jul 26, 2022•31 min•Season 2Ep. 32
Charlie Chappell, VP of Media at The Hershey Company joins hosts Rachel Tipograph & Sarah Hofstetter to discuss retail media. Charlie discusses Hershey’s company structure, which emphasizes alignment among media, creative, and growth. He explains the importance of streamlining any touchpoint with which the consumer interacts. The three talk about retailer relationships, educating and negotiating with your partners, and getting the greatest ROI out of your media investment. Expanding on these...
Jul 13, 2022•23 min•Season 2Ep. 31
Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph & Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space. Claudine speaks on how everything a brand does impacts how consumers see them. The three of them discuss inflation, and Claudine explains how to assess the value of your product, gauging the impact it has on the consumers’ everyday lives. In efforts to appeal to a wide array of customers, Claudine shares ways she’s adapted her brand to a pr...
Jun 28, 2022•20 min•Season 2Ep. 30
Gentiane Barret, Global eCommerce Lead at Sanofi, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss how her nonlinear career has contributed to her success as a leader in global eCommerce. Gentiane explains how she uses the innovation skills she developed from her time at Google to impact her current role at Sanofi. She discusses how now, working at a smaller company she can make a larger impact. She also shares her advice about running global eCommerce with empathy and how the best...
Jun 21, 2022•19 min•Season 2Ep. 29
Seth Kaufman, President of Moët Hennessy, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss building an exceptional workplace. Seth talks about the importance of tracking success and achievements transparently so the company can be agile and stay motivated. Seth discusses the vitality of inclusivity, sustainability, and DEI. He explains how this empowers employees through servant leadership. This company model translates to employee retention, business longevity, and, ultimately sal...
Jun 06, 2022•24 min•Season 2Ep. 28
Katie Kirkpatrick, VP of Digital Commerce at Bacardi, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers. She talks about how employees are inspired to develop an “ownership mentality” and take pride in their work at Bacardi. She then discusses the future of alcohol eCommerce, and last-mile delivery. She explains that the digital shelf plays a massive role in influencing all alcohol shoppers, even those who make purchases in-stor...
May 18, 2022•21 min•Season 2Ep. 27
