Marie-Jeanne Matei, Vice President of eCommerce at Ferrero, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market. Marie-Jeanne talks about Ferrero as a confectionary brand, and how they manage to stay relevant to consumers. She speaks on the importance of strategically executing paid media and methods to get on the first page of search results. On this episode, she expounds on optimizing content. She gives her best tips on u...
May 10, 2022•18 min•Season 2Ep. 26
Sara Aubitz, Director of Customer Insights and Analytics at Clorox, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss embracing and building eCommerce as a company. Coming from a sales and merchandising background, Sara speaks on how she transitioned to work in CPG eCommerce. She talks about how Clorox built their eCommerce team early, allowing them to mature and adjust as eCommerce has grown in the past few years. She expounds by discussing the importance of structure and having a ...
May 03, 2022•19 min•Season 2Ep. 25
Keith Bryan, President of Best Buy joins hosts Rachel Tipograph & Sarah Hofstetter to discuss the evolution of digital commerce and media. Since technology shoppers typically take longer to make a decision on a purchase, Keith talks about the need for first-party data to curate customer-centric advertising. This includes creating standardization among marketing efforts, leveraging advertising to build customer relationships and loyalty, and exploring new, emerging types of media. Keith also ...
Apr 25, 2022•20 min•Season 2Ep. 24
Surabhi Pokhriyal, Chief Digital Growth Officer at Church & Dwight, joins hosts Rachel Tipograph & Sarah Hofstetter for a second time on the podcast, this time with Chief Marketing Officer, Barry Bruno. Together, they share how their experience in various fields (marketing, supply chain, sales) have shaped their approach to business. Barry talks about the process of developing a role that had not formerly existed at the company. Surabhi explains how she took the initial job description a...
Apr 18, 2022•21 min•Season 2Ep. 23
Kara Rousseau, VP of Marketing at Walmart Connect, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss best practices for developing omnichannel marketing strategies. Kara explores the significance of creating “customer moments” in eCommerce, aligning brand and marketing strategies with the customer at the right point in the shopping journey, and connecting content and commerce. Hosted on Acast. See acast.com/privacy for more information....
Apr 11, 2022•22 min•Season 2Ep. 22
Channan Sawhney, Director Global eCommerce at Johnson & Johnson, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss global eCommerce. Channan shares her expert opinion on assortment strategies for large eCommerce brands and discusses the practice of maintaining and building global retailer relationships. Further, they talk about the evolution of the eCommerce ecosystem, the role of the government’s investment, and the importance of AI, digital payments, and instant delivery. Host...
Mar 21, 2022•17 min•Season 2Ep. 21
Chris Perry, Chief Learning Officer, and Oskar Kaszubski, Chief Growth Officer of firstmovr join hosts Rachel Tipograph & Sarah Hofstetter to discuss the importance of innovation in the retail industry. They speak on the benefits of client and global partner networking. Chris and Oskar recall their extensive experience in the CPG and retail industry and how willingness to adapt, storytelling, and passionate leadership leads to great business. Hosted on Acast. See acast.com/privacy for more i...
Mar 17, 2022•20 min•Season 2Ep. 20
Pam Kaufman, Paramount’s President, Global Consumer Products and Experiences, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss the evolution of consumer products. In this episode, they talk about the IP-to-consumer goods pipeline, the metaverse, NFTs, and livestreaming. Pam also shares what she’s learned about leading a major brand. (Note: Since recording this interview, ViacomCBS has rebranded as Paramount.) Hosted on Acast. See acast.com/privacy for more information....
Mar 07, 2022•25 min•Season 2Ep. 19
Tony Navin, Head of eCommerce, International at Kraft Heinz sits down with BRAVE COMMERCE hosts Rachel Tipograph & Sarah Hofstetter to talk about global eCommerce. In this episode, they discuss the importance of interrelationships between brands and retailers. Navin speaks to his experience in scaling startups and the value of applying the startup mentality to the corporate world. Additionally, they talk about how insights and data inform successful business decisions. Hosted on Acast. See a...
Feb 15, 2022•17 min•Season 2Ep. 18
Priya, Sarah & Rachel discuss the value of putting the shopper first. As traditional acquisition playbooks become less successful, how can DTC brands understand where their shoppers are discovering products, and how they behave on these sites? Priya Shenoy, Director Shopper & Customer Marketing at Tillamook, discusses developing a challenger mindset - think deeply about your priorities & making choices to drive true impact - to understand the behaviors of your shoppers & preparin...
Feb 08, 2022•19 min•Season 2Ep. 17
Eric Lucari, Global Amazon Team Lead, has an impressive eight year career at Unilever, with experiences from working on the frontlines of their Amazon sales business to jumping into eCommerce all the way back in 2016. Today, he shares how his Amazon team works alongside other retail teams & three keys to success at a digital CPG. He also dives into the importance of sustainability - its future growth, how to appeal its benefits to consumers, and why now is the perfect time for more brands to...
Jan 24, 2022•19 min•Season 2Ep. 16
Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. & omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying younger consumers on TikTok & creating products that fit their needs. Hosted on Acast. See acast....
Jan 18, 2022•22 min•Season 2Ep. 15
Carlo Savino, Vice President of Americas eCommerce at Lenovo, shares how to maintain a positive customer experience during supply chain issues in the consumer electronics industry. Gaining updated visibility into inventory with effective data streams & tools can help you set realistic expectations with customers so you are not overpromising and under delivering. Constant communication with your customers & insight into your supply chain logistics is key to success during these challengin...
Jan 10, 2022•18 min•Season 2Ep. 14
Heaven Hill Brands has been in Kate Latts’ family for three generations, founded by her grandfather in 1935. Now, as CMO, Kate discusses how the brand has stayed relevant throughout it’=s 85+ years of business, especially in this new eCommerce space. Kate dives the foundation of a successful brand: authenticity, relationships & being nimble. She also shares how Heaven Hill has continued to innovate by sticking to their most successful products, and acquiring new companies to expand & ful...
Dec 30, 2021•22 min•Season 2Ep. 13
Laura Hyland shares the valuable lessons she has learned throughout her impressive 16 year journey at Henkel. As the Vice President of eCommerce US, Laura explains how she built an eCommerce team & strategy from the ground up. She shares the building blocks for success in implementing and supporting eCommerce at a large CPG company. These include bringing the C-suite on board, identifying the necessary resources for your strategy, and integrating your eCommerce team back into your organizati...
Dec 21, 2021•23 min•Season 2Ep. 12
This is a pre-recorded session from ADWEEK's CommerceWeek in collaboration with BRAVE COMMERCE. In this episode, Joey discusses how eCommerce has fundamentally changed Sabra over the last two years, and where he sees consumer behavior going in the near term. Hosted on Acast. See acast.com/privacy for more information.
Dec 14, 2021•16 min•Season 2Ep. 11
Stephen Chriss, Vice President, Digital Commerce & Omni Shopper Marketing at Campbell’s Soup Company, shares how brands expand their toolkits to keep up with the constantly changing digital and shopping landscape. Stephen explains the value in “speaking in one voice” to your consumer as you connect your omnichannel experience. Lastly, he debunks and redefines the buzzword “shopper” - and even advises brands on using supply chain as a growth opportunity! Hosted on Acast. See acast.com/privacy...
Nov 23, 2021•20 min•Season 2Ep. 10
Ingrid Cordy, Head of Digital & eCommerce at Nuun Hydration, analyzes how health & wellness categories have skyrocketed recently, and how this sector is evolving as the world starts to normalize. She also discusses Nuun's recent acquisition by Nestle, and maintaining your brand identity and value while still relating to mass consumers and reaching national distribution level. Hosted on Acast. See acast.com/privacy for more information.
Nov 20, 2021•19 min•Season 2Ep. 9
After almost 20 years of experience at Colgate-Palmolive, Dana Medema discusses what she has learned throughout her extensive experience in the industry. Dana, Vice President & General Manager, Oral Care, discusses what changes she has seen in the category over the years, as well as how to build trust as the fabric of your brand. She also explains the importance of being an emphatic, trustworthy leader, emphasizing the value in simple & concise communications. Dana also advises fellow le...
Nov 15, 2021•19 min•Season 2Ep. 8
Eduardo Donnelly, Regional General Manager for Uber Eats, shares his expertise on the eCommerce expansion within Latin America, and how brands can make their way into this booming region. Eduardo discusses how the pandemic formed a technological evolution that allowed brands to bring eCommerce into this region. As a result of this transformation, consumer expectations have also changed. He dives into the consumer priorities for last mile delivery, and how Uber is working to become a daily use ca...
Nov 05, 2021•22 min•Season 2Ep. 7
Kirk Perry, CEO and President of IRI, shares his insights on the current trends of the online world. He specifically discusses inflation, covering the differences in price across the US, possible causes for these changes, and how they will impact the 2021 holiday season. He also dives into the intersection of brand and retailer loyalty & the future of online purchase behavior. Hosted on Acast. See acast.com/privacy for more information....
Oct 28, 2021•29 min•Season 2Ep. 6
King Arthur Baking Company CMO Bill Tine shares how his brand is using a diverse approach to content to build their own creative audiences, leveraging all digital channels to be in constant contact with their consumers. He also shares which shifts in the customer journey as a result of the pandemic are here to stay, specifically highlighting the of discovery in media & search. Bill also dives into how consumers are settling into the new multichannel world, and how brands can work with retail...
Oct 14, 2021•17 min•Season 2Ep. 5
Jamie Schwab, Head of Ecommerce, Sales & Marketing at Dole Packaged Foods, comes from 15 years of experience in the CPG landscape. In this episode, he discusses all things supply chain. Jamie advises retailers on how they can successfully work with brands during this challenging time of supply struggles. From a brand perspective, he explains how he manages consumer expectations, while promoting his brand's value to the shopper. Lastly, he shares how how he's seen retailers transform over the...
Oct 06, 2021•19 min•Season 2Ep. 4
Wes Scroll is the CEO & Founder of Fetch Rewards, a mobile app that allows consumers to connect directly with brands across any channel and be rewarded for their purchases with these brands. This app helps create a frictionless platform for subscriptions with brands, giving Wes a front row seat to digital trends & consumer needs. Wes also advises aspiring entrepreneurs on the investment process, and how to take prioritize the effort and focus building a business requires. Lastly, he desc...
Oct 05, 2021•25 min•Season 2Ep. 3
Jie Cheng, Global Head of eCommerce at Mondelez’s, shares her expertise on the different eCommerce dynamics across global markets. She explains how eCommerce definitions, strategies and priorities change for different countries, and how to leverage new strategies from more advanced markets across the globe, such as China & the rise of livestream shopping. Jie also dives into how to educate your organization on the value of grocery eCommerce by creating a clear, inspiring vision to spread acr...
Sep 27, 2021•22 min•Season 2Ep. 2
It is the one year anniversary of BRAVE COMMERCE, and Sarah & Rachel reflect on why they started this podcast to begin with, how it's grown over the year, and their next big collaborative event! This episode reflects on the greatest lessons from past episodes, honors the guests who have helped make BRAVE COMMERCE what it is today, and what's in store for Season 2. Hosted on Acast. See acast.com/privacy for more information.
Sep 20, 2021•21 min•Season 2Ep. 1
Tara McRae, CMO at Clarks, discusses how a brand can continue to innovate their marketing, supply chain & retailer strategies to stay on top of trends and policies that are changing daily. Tara starts by describing the back- to-school and work trends she has seen throughout the year, and how brick & mortar has evolved into a digitally influenced space in 2021. She also gives her perspective on effectively managing channel conflict and attribution across a wide range of sellers & reta...
Sep 13, 2021•20 min•Season 1Ep. 61
Chris Houser, Senior Marketing Manager of Omnichannel at Sargento, is an original pioneer of eCommerce, with a deep experience in implementing eCommerce strategies and teams within the grocery industry. He discusses how technology has evolved in its role in grocery, and how eCommerce is slowly making its way through a traditionally brick and mortar category. Chris advises how grocery brands can implement these digital strategies, and how to migrate your eCommerce team through the organization. H...
Sep 07, 2021•17 min•Season 1Ep. 60
Brigitte King, Global Chief Digital Officer at Colgate Palmolive, is an expert and pioneer in the digital space. Brigitte shares her advice for leading a team through a digital transformation, while respecting and appreciating the culture of your company. She describes how teams can work to embed curiosity into their organizations to encourage education and innovation around eCommerce, as well as what to look for when building a curious team. Brigitte also describes using data as a guiding late ...
Aug 26, 2021•22 min•Season 1Ep. 59
Neel Arora, newly deemed Global Head of eCommerce at Nestle, has gained an impressive expertise in the eCommerce industry across regions, industries & retailers. Using his experience, Neel advises brands on where to invest & focus their longterm strategies to fulfill effectively balance profitability with consumer needs. Specifically, he discusses the value in of “Q-Commerce”, educating organizations at scale, & making decisions quickly and effectively. Hosted on Acast. See acast.com...
Aug 04, 2021•21 min•Season 1Ep. 58
