Campbell’s Stephen Chriss on evolving your toolbox to elevate your structure, strategy & shopper experience

Stephen Chriss, Vice President, Digital Commerce & Omni Shopper Marketing at Campbell’s Soup Company, shares how brands expand their toolkits to keep up with the constantly changing digital and shopping landscape. Stephen explains the value in “speaking in one voice” to your consumer as you connect your omnichannel experience. Lastly, he debunks and redefines the buzzword “shopper” - and even advises brands on using supply chain as a growth opportunity!

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