Carolyn Brown, Head of eCommerce at AB InBev, discusses how her company is innovating in both new products and marketing strategies to inspire purchase opportunities in their target audiences. More specifically, she addresses how brands can play-to-play in the alcohol space in-store and within online marketplaces to drive points of interruption. She also advises brands on new product launches, adjusting promotion for seasonality and region-targeting, and her predictions for the evolution of eCom...
Jul 28, 2021•21 min•Season 1Ep. 57
Charlene Zappa, Senior Vice President of Integrated Consumer Experience & Growth at The J.M Smucker Company, discusses how her brand has integrated consumer behavior into every aspect of their strategy, from advertising to organizational team structures. A main component to this focus is a full-funnel retail media advertising approach, including integrating retail media across the entire organization to help form intuitive decisions about positive consumer experience. Lastly, Charlene advise...
Jul 21, 2021•22 min•Season 1Ep. 56
Kara Goldin, Founder and CEO of Hint Inc. and author of the book Undaunted, discusses the determination, passion and strategies of the most successful entrepreneurs. She describes how she became an “accidental entrepreneur” by following a passion to solve a problem and fill a need for consumers, and ended up launching a new category of beverages. Specifically, she describes how she started her eComm strategy on Amazon, which ultimately led the development of her DTC business. Lastly, she describ...
Jun 30, 2021•23 min•Season 1Ep. 55
As the first guest from the toy industry, EVP of Marketing at Spin Master Laura Henderson, discusses the explosive growth and innovation in 'Toys & Games' during the pandemic and predicts a promising future. She also advises how to stay on top of the strongest toy trends, and how they vary around the world across all ages and demographics. Hosted on Acast. See acast.com/privacy for more information.
Jun 21, 2021•24 min•Season 1Ep. 54
VP of Measurement and Insights & PPM at Gopuff Daniel Slotwiner discusses how Gopuff is using data to follow and build ROI. He also explains how Gopuff is building out their new retail media business, sharing success strategies around attracting more brands to the platform. Lastly, he advises retailers on ways to break through the clutter and form stronger partnerships with big brands. Hosted on Acast. See acast.com/privacy for more information....
Jun 15, 2021•19 min•Season 1Ep. 53
Rachel and Sarah discuss competitor blind spots and broadening peripheral vision. Vice President of Precision Marketing at Conagra Brands, DeLu Jackson defines what "share of stomach" is as a metric and diversifying talent in the eCommerce workspace. Hosted on Acast. See acast.com/privacy for more information.
Jun 07, 2021•26 min•Season 1Ep. 52
CEO of MilkPEP, the brand behind the famous Got Milk! campaign, discusses the value in having a deep understanding of the consumer when leading a company. She also addresses how to embrace your individuality and promote a culture of diversity, inclusion and empathy. More technically, she advises brands no finding the right niche of marketing for their product - balancing foundational use cases, capitalizing on trends and the use of influencers. Lastly, she leaves us with tips to being a successf...
Jun 02, 2021•20 min•Season 1Ep. 51
Brad Stone discusses his latest book release Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. He shares insight on Amazon’s foray into technology-led search advertising, particularly sponsored products and why Amazon may be under more scrutiny than competitors for using data to make private label competition. Hosted on Acast. See acast.com/privacy for more information.
May 24, 2021•24 min•Season 1Ep. 50
CMO of eos Products Soyoung Kang discusses how eos has learned to relate and speak to Gen Z through social media. She shares the value in using social for storytelling, customer service and as a store front -- relying on these elements to create a strong foundation for your brand identity. Lastly, she explains how eos capitalized on their most recent viral TikTok fame! Hosted on Acast. See acast.com/privacy for more information.
May 16, 2021•27 min•Season 1Ep. 49
PepsiCo's Shyam Venugopal, Senior Vice President, Global Media and Commercial Capabilities and Emily Frankel, Head of eCommerce Marketing joins the show this week to talk about how their teams are collaborating to get ahead of the evolving digital media landscape. Hosted on Acast. See acast.com/privacy for more information.
May 09, 2021•26 min•Season 1Ep. 48
DICK'S Sporting Goods CEO and President Lauren Hobart talks about transforming the brick and mortar experience for an omni-channel future. She shares why local distribution gives the retailer a competitive edge, especially as curb side pick up becomes a bigger portion of the business, and why it's important to think beyond aisles and shelves to entice consumers to visit. Additionally, Lauren talks about her years of experience in the CPG industry. Hosted on Acast. See acast.com/privacy for more ...
May 02, 2021•22 min•Season 1Ep. 47
Director of eCommerce at Simple Mills Todd Hassenfelt discusses the importance of shifting your org's mindset towards customer satisfaction and testing & learning to help your brand react faster. He also advises how to move from operationalize eComm org-wide by simplifying and translating eComm objectives into easily understandable principles. Knocking down the silos between departments and providing ways for teams to win are among Todd's suggestions for driving eComm integration. Lastly, he...
Apr 25, 2021•32 min•Season 1Ep. 46
Reckitt's GM of US Nutrition Amardeep Kahlon talks about how the CPG industry has changed over the last year, his thoughts on which consumers behaviors are here to stay and how businesses will adapt to better fulfill consumer needs. The group also discusses creative bravery and how innovations in click-and-collect and frictionless payments are making it easier for commerce to become much more than 'eCommerce'. Hosted on Acast. See acast.com/privacy for more information....
Apr 19, 2021•20 min•Season 1Ep. 45
CMO of Heineken USA Jonnie Cahill discusses the importance of maintaining consistent brand values and messaging during times of change. He also talks about the recent blurring of lines between CPG categories, and how your brand can take advantage of this liberating power to become more consumer centric. Lastly, Jonnie advises how to use positioning, content and tone of voice in eCommerce to communicate why your brand deserves its premium price point. Hosted on Acast. See acast.com/privacy for mo...
Apr 11, 2021•24 min•Season 1Ep. 44
Malena Higuera, GM at Urban Decay (previously GM at L'Oreal) discusses how the beauty industry adapted it's traditional in-store strategies for digital. She also speaks to how Urban Decay conveys a strong brand identity of inclusion and individuality, using their own field team as the center of their marketing strategies. Malena advises on how to use DTC eBoutiques as an educational destination for your consumers to drive conversion on retailer websites. Hosted on Acast. See acast.com/privacy fo...
Apr 05, 2021•17 min•Season 1Ep. 43
CMO of Walgreen's Boots Alliance Krisof Neirynck discusses how his company has kept up with massive change and expansion by keeping their clarity of purpose as a healthcare provider. He gives advice on how to navigate a brand portfolio that pleases your customers and is respectful to brands. Krisof also helps to clarify the line between privacy and personalization as a retailer. Lastly, he closes with a powerful story of bravery in fighting racism as a train guard in Europe. Hosted on Acast. See...
Mar 28, 2021•21 min•Season 1Ep. 42
CMO of Petco Tariq Hassan discusses Petco's recent emphasis on being a health and wellness provider for pets as it serves more consumers entering the category during the pandemic. He also discusses how Petco capitalized on other retailers' out-of-stock issues, and adjusted their strategies to meet the growing demand for pet care. Lastly, he describes how Petco is using data to develop more personalized consumer experiences and enter the retail media space. Hosted on Acast. See acast.com/privacy ...
Mar 21, 2021•21 min•Season 1Ep. 41
Walmart's Whitney Cooper, Director of Omnichannel Transformation and Acceleration, discusses building connection and efficiency between all teams across a large company, from media advertising to Walmart Connect, to better the relationship with customers and suppliers. She offers advice on how suppliers can form strong with Walmart, and how they too can unify their teams to be a more successful supplier. Lastly, she dives deep on Walmart's data strategy -- how they company is using it to create ...
Mar 14, 2021•20 min•Season 1Ep. 40
Dress for Success Chief Program Officer Jeanette Duffy joins a special live show with BRAVE COMMERCE hosts Rachel and Sarah for International Women's Day. The episode celebrates the brave and talented women in eCommerce and marketing while shining a light on their successes and discussing the challenges that many women still face today at work. Hear questions from the audience including commentary from Diana Haussling, Vice President at Colgate-Palmolive, Yin Woon Rani, CEO of MilkPEP, and Priya...
Mar 08, 2021•42 min•Season 1Ep. 39
Central Garden and Pet CEO Tim Cofer and CMO Mike McGoohan describe how they have executed a brand centered around nurturing happy and healthy homes for over 40 years to become the market leader in the garden and pet industries with over 65 high-quality brands. The duo discusses how they are executing strategies to build innovative, digital-centered brands for the future of the pet and garden industries. Learn how they kept up with increased demand and the shift to eCommerce over the past year. ...
Mar 01, 2021•32 min•Season 1Ep. 38
CEO of Post Holdings Howard Friedman joins the show to share his experience in building a new culture across one of the worlds largest CPG holding companies. He talks about the importance of defining a change agenda, why he only strives to be right 80% of the time and why he gives employees the ability to make original mistakes. You'll also hear how Post navigated the explosive growth of eCommerce in the past year and the test and learn behaviors that allowed them to be so successful. Hosted on ...
Feb 22, 2021•24 min•Season 1Ep. 37
Former WSJ Journalist and author of new release Power Mom's Joann S. Lublin describes the key findings from her book and explains what happens behind the scenes for working moms. Lublin interviewed 86 female executives, including BRAVE COMMERCE'S very own Sarah Hofstetter, to discover how far women have come in improving the status of working moms, and how far do we still have to go. She also shares her own brave experiences as one of the first female reporters at WSJ. Hosted on Acast. See acast...
Feb 18, 2021•14 min•Season 1Ep. 36
CMO of Penguin Random House Sanyu Dillon gives her insight on new growth in the book industry, and how the discovery process for books has changed with the surge of eCommerce. She also discusses how pop culture has influenced the type of content that is created and becomes popular, and how this impacts the promotional process for books. Lastly, Sanyu shares an inspiring story on the bravest thing she's ever done. Hosted on Acast. See acast.com/privacy for more information....
Feb 15, 2021•23 min•Season 1Ep. 35
Diageo's Director of U.S. eCommerce strategy and partnerships Wayne Blum joins the show this week to talk about navigating rapidly changing online marketplaces like Drizly as online alcohol sales continue to skyrocket. He also talks about what the future of eCommerce looks like for the industry and the role of data in helping to create a user experience that keeps shoppers coming back. Hosted on Acast. See acast.com/privacy for more information.
Feb 08, 2021•16 min•Season 1Ep. 34
Gary Vaynerchuk of VaynerMedia predicts the digital strategies and creative ideas brands will bring to their Super Bowl ads this year. He also explains the value in connecting brand and commerce to achieve short-term ROI as well as long-lasting brand building from these pricey campaigns. Sarah, Gary and Rachel also weigh the pros and cons of smaller gatherings for brands as Super Bowl watch parties take a different form in 2021. Hosted on Acast. See acast.com/privacy for more information....
Feb 02, 2021•19 min•Season 1Ep. 33
SVP of Buzzfeed Commerce Nilla Ali explains the connection between publishers, retailer websites and social platforms. She also gives her insight on the ins-and-out of the affiliate business landscape and predictions for the year ahead. Lastly, Nilla advises brands on how to adjust and adapt to imminent privacy changes while Rachel dives into how Apple's iOS 14 changes will impact your Facebook ads strategy. Hosted on Acast. See acast.com/privacy for more information....
Feb 01, 2021•19 min•Season 1Ep. 32
Pabst's Director of National Accounts Will Yen shares his advice on adapting to the major shifts in the shopper journey for alcohol in light of the pandemic. As consumers tend to purchase the brands they know and trust, he describes how to build your brand equity by innovating for regional audiences. Lastly, hear how Pabst combatted supply chain issues and optimized for last mile delivery. Hosted on Acast. See acast.com/privacy for more information....
Jan 25, 2021•16 min•Season 1Ep. 31
NBG Home's Chief Digital Officer Don Brett talks about navigating the massive uptick in home goods and furnishings over the last 10 months and how brands need to think through the upcoming challenges of a more competitive space online. He also talks about the role retailers and tech partners must play in helping brands understand the components of the flywheel and what it takes to make it spin in eCommerce. Hosted on Acast. See acast.com/privacy for more information....
Jan 21, 2021•20 min•Season 1Ep. 30
WW's President and CEO Mindy Grossman discusses how she guided WW through a digital transformation to better adapt to consumers' new ideas of wellness in 2020 and beyond. She also discusses the value of technology, data and science in building trust and community in your consumers. Lastly, she gives her take on the future of retail grocery vs DTC and how to find the right partners for your business. Hosted on Acast. See acast.com/privacy for more information....
Jan 18, 2021•30 min•Season 1Ep. 29
Featuring BRAVE COMMERCE's first global expert of the year, Camille Lavenant describes how to adjust your company's digital strategy to fit the widely different eCommerce maturity levels and expectations found across each country and market. She also shares her secrets to being a strong, reliable data partner to brands across the world. Hosted on Acast. See acast.com/privacy for more information.
Jan 14, 2021•16 min•Season 1Ep. 28
