Super Bowl Special: What goes into a Super Bowl campaign with Gary Vaynerchuk
Feb 02, 2021•19 min•Season 1Ep. 33
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Episode description
Gary Vaynerchuk of VaynerMedia predicts the digital strategies and creative ideas brands will bring to their Super Bowl ads this year. He also explains the value in connecting brand and commerce to achieve short-term ROI as well as long-lasting brand building from these pricey campaigns. Sarah, Gary and Rachel also weigh the pros and cons of smaller gatherings for brands as Super Bowl watch parties take a different form in 2021.
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