Clorox’s Douglas Milliken on data, personalization and the path to becoming the first modern CPG
Jan 11, 2021•21 min•Season 1Ep. 27
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Episode description
Clorox VP of Marketing Transformation Douglas Milliken shares his take on how fortune 1000 brands are addressing data strategy for the year ahead. He also talks about the big bets Clorox is making as a company — like transforming their processes and thinking in order to become the first modern CPG. Learn about how they are growing their consumer base and providing them with the personalized experiences to keep them coming back.
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