Kraft-Heinz's Elizabeth Bennett on creating solutions for consumers rather than products
Episode description
Kraft-Heinz's VP of Global eCommerce, Elizabeth Bennett shares her guiding principle for creating a strategy that works, the need for brands to go back to school to ace eComm, and prioritization in the work-from-home era. The trio also talks about online grocery innovation and how to enhance the consumer experience with better practices around things like click and collect.
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