Virtual drinks around the world with Pernod Ricard's Stuart Heffernan
Nov 18, 2020•33 min•Season 1Ep. 15
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Episode description
Pernod Ricard's Global Head of eCommerce Stuart Heffernan on the importance of striking a healthy balance between short-term commercial needs of the business and creating long-term healthy growth in eComm. He also shares how the brand has changed its digital strategy to "home-tainment," featuring virtual mixologists and DIY cocktail kits to bring entertainment home as we head into the holiday season.
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