Brandwidth On Demand - podcast cover

Brandwidth On Demand

David Martin & Kipper McGeefeeds.captivate.fm
Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

Episodes

Meet Jimmy Failla: From Cabbie to Comic to Network Radio’s Hottest Talk Star

You can't break out by trying to fit in! That's the mantra we’re diving into today as we chat with the hilarious Jimmy Failla , who’s gone from New York City cab driver to comedian to comedy radio kingpin, middays on his network FOX Across America show...which has exploded onto another 10+ stations just since we recorded this interview! We’re talking all about how you have to be your unique self in a world that’s constantly trying to squeeze you into a box. Simple, but not easy. Jimmy shares his...

Feb 19, 202523 minSeason 6Ep. 208

Beyond Powerful: Valerie Geller’s Top Insights for Future-Proofing Your Media Career

Want to secure YOUR career against the unknown? In this must-listen episode multi-media powerhouse and content guru Valerie Geller drops some serious knowledge bombs about adapting and excelling in today’s hyper-digital media frenzy. Fresh off finishing her third book, BEYOND POWERFUL RADIO: An Audio Communicator’s Guide to the Digital World , Valerie unearths some top techniques and shares secrets that have empowered legions of broadcasters and podcasters to cut through the noise in todays evol...

Jan 27, 202518 minSeason 6Ep. 207

Sean Ross-Radio's Most Intriguing Stations of 2025

Join us as Sean Ross , the renowned writer and editor behind " Ross on Radio ," explores the radio industry’s path to thriving in 2025. Just in time for his annual Intriguing Stations column, discover how standout radio brands are redefining success with creative formats and localized engagement, from bilingual classics in Miami to innovative listener promotions worldwide. Sean also dives into the resurgence of mass-appeal formats like Top 40 and Country, strategies for fostering deeper communit...

Jan 16, 202519 minSeason 6Ep. 206

Beyond the Infinite Dial: Edison's Larry Rosin Reveals 5 Must-Know Survival Moves

This time we welcome Larry Rosin , President of Edison Research and a pioneer in media and consumer insights. With over three decades of experience, Larry has shaped the audio industry’s understanding of audience behavior through groundbreaking studies like The Infinite Dial and Share of Ear . These reports spotlight the rapid changes reshaping radio, podcasting, streaming, and digital audio. As colleagues and peers see their positions eliminated in the face of industry upheaval, the time to inn...

Nov 18, 202419 minSeason 5Ep. 205

Crush It Now: Unlock Kelly Ford’s 5 Power Tips to Media Mastery

Kelly Ford is making waves as the newly named Music Director and afternoon host at 1 03.1 The Wolf on Long Island and continues to connect with listeners across the country as host of the nationally syndicated Backstage Country . Known for her warm, authentic style, Kelly has built a remarkable career in country radio, beginning with a 20-year run at Denver’s legendary KYGO, which cemented her status as one of the top voices in the format. With accolades including three CMA Awards, three Gracie ...

Sep 28, 202419 minSeason 5Ep. 204

Steve Goldstein says "Evolve NOW Or Fall Behind" – 5 Tips and 1 Warning

Get ready for a deep dive into the future of audio with Steve Goldstein , founder of Amplifi Media and one of the most experienced voices in podcasting today. In this episode, Steve uncovers how the landscape of radio, TV, and print is shifting dramatically as on-demand platforms take center stage. Discover why younger audiences are moving away from traditional media and how you can adapt to capture their attention. Steve shares why being on multiple platforms is no longer optional and gives rea...

Sep 09, 202422 minSeason 5Ep. 203

Engage And Retain: 5 Steps Revealed - David Moore, KSLX, Phoenix

In this episode, David Moore , Brand and Content Director/Operations Manager for KSLX/KDKB/KAZG, Hubbard Radio Phoenix, shares insights from over three decades in radio. He discusses the essential skills needed to thrive in today’s rapidly evolving industry, the importance of staying "plugged in," and the evolving role of radio program managers. David also highlights the power of talent in creating engaging content and offers strategies for overcoming challenges and fostering collaboration with ...

Aug 19, 202420 minSeason 5Ep. 202

AI and Radio: Tracy Johnson's 7 Tips and 1 Secret Weapon

Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging. Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them! Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move a...

Jul 29, 202426 minSeason 6Ep. 201

Mike McVay’s Essential Must-Knows to Future-Proof Your Career

In our 200th episode , we welcome back radio veteran Mike McVay , winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles , integrating niche media , and r evitalizing the listening experience . He discusses future challenges, innovative digital marketing strategies, and the importance of effective leadership. Famous for his consulting work and contributions to r...

Jul 08, 202424 minSeason 6Ep. 200

The Station Whose Name Says It All...with PRIDE! Meet KGAY's Brad Fuhr & Chris Shebel

In honor of LGBTQ+ Pride Month , Brandwidth on Demand features Brad Fuhr , owner of KGAY Radio in Palm Springs, and Chris Schebel , KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris share insights on creating a vibrant community hub, innovative audience engagement, and successful sales strategies. They discuss the evolution of KGAY, its national reach, and plans for future expan...

Jun 13, 202425 minSeason 6Ep. 199

Game-Changing Insights from B96’s Molly Cruz

Gain valuable insights from Molly Cruz , Brand Manager for B96, WBBM-FM in Chicago. Discover strategies for navigating market differences, effective programming, and team leadership. Learn how to build brand awareness, engage with the community, and maintain a positive mindset. Whether you're an aspiring radio professional or a seasoned Brand Manager, this episode offers actionable advice to elevate your success in the competitive media industry. Tune in for Molly's expert guidance and practical...

May 30, 202422 minSeason 6Ep. 198

Morning Show Hacks: 7 Insights from 2 Guys Named Chris

This time we're joined by Chris Kelly and Chris Demm , the co-hosts of the popular morning radio show " 2 Guys Named Chris ". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show. The duo discusses their unique chemistry, supported by producer Josh Ellinger and meteorologist Dave Aiken, and how a special coach helped them refine their craft. They highlight the benefits and challenges of co-hosting, adapting...

May 20, 202417 minSeason 6Ep. 197

Swipe Right for Radio: Eryn Cooper's 5 Essential Tips for Media's Future

This time, we feature Nashville’s Multimedia Queen. WSM-AM 's Eryn Cooper , a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry , Circle Country TV , and the Coffee, Country, and Cody Morning Show . She’s the kind of person who can “do it all”, from ...

May 04, 202417 minSeason 6Ep. 196

From Fear to Resilience: Steve Reynolds helps you navigate Radio's changes

Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent . With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL . In 2001, he established the Reynolds Group , offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evo...

Feb 14, 202425 minSeason 6Ep. 1005

Dave Beasing's 10 Secrets to Making Sound That Brands for YOU!

Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV , VH1 , ABC , CBS , NPR , iHeart , Lions Gate , and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS . Starting Nebraska station, Dave later contributed significantly in Tulsa, Detroit, and LA, even launching Ryan Seacrest's first full-time radio job at LA's Star 98.7 . As the visionary behind 100.3 FM The Sound , al...

Jan 30, 202417 minSeason 6Ep. 1004

Music expert Sean Ross shares insights on reshaping radio for '24 🎧

In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross ! In his roles as VP Music + Programming at Edison Research , and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them: Can collaboration with record labels rejuvenate radio's influence? How crucial are up-tempo hits in today's audio landscape? Is radio's influence slipping in comparison to platforms l...

Jan 15, 202421 minSeason 6Ep. 194

Adapt or Fade: Corey Dylan's 7 Takes on Radio Resilience

Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry. She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she received from George Clooney and Bryan Cranston about approaching auditions with confidence and viewing them as an opportunity to solve the employer's proble...

Dec 13, 202316 minSeason 6Ep. 193

Fred Jacobs: Secrets to Shape Your Future in Radio and Podcasting -

We welcome back Fred Jacobs , the media visionary and founder of Jacobs Media Strategies , known for creating the Classic Rock format in the 80s. This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences. We also dig into podcasting, where Fred expresses a somewhat bearish outlook on stand-alone podcasts due to saturation an...

Nov 27, 202320 minSeason 6Ep. 192

Erica Mandy's Newsworthy 6 Point Blueprint for OBJECTIVELY Better Radio

In this compelling podcast episode, we welcome back Erica Mandy, the acclaimed broadcast journalist behind The Newsworthy podcast. From leaving CBS to launching her daily news podcast in 2017, Erica shares insights into her journey, marked by millions of monthly downloads and accolades from Harper's Bazaar and Podchaser. Recognized as one of the top 25 women in podcasting, Erica's commitment to speed, fairness, and objectivity in news reporting shines through. You'll gain valuable lessons as Eri...

Nov 03, 202317 minSeason 6Ep. 191

Bonus: Upping Your Radio Game | Guest: Harry Lyles

Harry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel. As president of Lyles Media , Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue. Harry’s s...

Oct 19, 202321 minEp. 1003

Jeff Smulyan’s Secret Sauce: Steering Emmis Through the Media Rollercoaster

Get an exclusive peek into the media industry's behind-the-scenes, lessons from the journey of Emmis Communications Founder/Chairman Jeff Smulyan , In this episode he shares his journey, with a reminder of the power of fun and meaningful connections. Grab your front-row seat to the behind-the-scenes action and dive into this podcast for a rollercoaster of stories, wisdom, and a front-row seat to the magic of media! In this episode, he shares priceless insights from his journey, straight out of h...

Oct 11, 202315 minSeason 6Ep. 190

Holland Cooke on the Future of Local Radio

In today's fast-changing media landscape, Holland Cooke , a renowned radio consultant and host, offers valuable insights into local radio's future. He emphasizes the need for adaptation and highlights local radio's varied roles based on market characteristics. To attract and keep listeners, he suggests focusing on unique music programming. Additionally, delivering timely, relevant local news remains crucial. Holland provides practical tips for improving news delivery, including avoiding repetiti...

Sep 22, 202325 minSeason 6Ep. 189

Nielsen Ratings: Are They Still the Gold Standard? Guest: Steve Allan - The Research Director, Inc.

With over 25 years of radio experience, Steve Allen has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit and Cincinnati, He has also held a number of corporate programming positions, and is now Programming Research Consultant for the Research Director, Inc . Steve is a self-proclaimed 'data-geek' who is on the bleeding edge of the needs and challenges of programmers in today's radio/audio environment, and the best ways to crack the ratings cod...

Sep 09, 202316 minSeason 6Ep. 188

What's Wrong with Radio, and How to Fix It! Guest: Andy Bloom

Andy Bloom is a radio industry veteran with a wealth of experience and expertise. He has held key positions at some of the most successful radio stations in the country, including WYSP, Philadelphia, SportsRadio 94WIP, Talk Radio 1240 WHP, Greater Media, Emmis Communications, and Coleman Parkes Research. He’s also worked in politics. He is known for his exceptional leadership and strategic vision. Andy has a proven track record of fostering captivating and thought-provoking content while pushing...

Jul 17, 202324 minSeason 6Ep. 187

TJ's Excellent Adventure: Podcaster to Z100 & AMP to Network. HOW?

TJ Taormina started as a podcaster who became an intern and later, a producer for Elvis Duran at New York's Z100! Later, when his show on Boston's AMP Radio ended due to the pandemic, TJ decided to create his own podcast called " The TJ Show Until Further Notice ." The podcast gained attention, and soon other radio stations started reaching out to him, but instead, he is now in a nationally syndicated show partnership with Gemini 13. On "The TJ Show, he unvails his method to connect with a broad...

Jun 26, 202317 minSeason 6Ep. 186

Overcoming the Overwhelm: Actionable Strategies from Industry Sherpa Mike McVay

Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens? Mike McVay is President of McVay Media , a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies.  Previously Mike served as Executive Vice President of Co...

Jun 18, 202318 minSeason 6Ep. 1003

Radio Excellence Unleashed: Steve Reynolds Cracks the Code in 5 Steps

Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent. With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL . In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolv...

Jun 09, 202327 minSeason 6Ep. 185

Whisper to a Scream: 2 Dynamic Factors to Create Epic Impact ( from A Radio Legend You Should Know)

It was a shocking blow to the entertainment industry. Iconic voiceover talent, Nick Michaels , bid farewell to the world on May 26, 2018, and radio branding hasn’t been the same since. Five Years later, the vocal prowess that could make hearts flutter and goosebumps rise, demonstrates not only that Nick was a true force to be reckoned with, but beyond his captivating voice, it's the valuable lessons he left behind that continue to resonate with many. Nick rose to fame in the late 1970s, captivat...

Jun 06, 202315 minEp. 1002

Engage, Entertain, Evolve and Succeed! Guest: Scotty Kay-US99, Chicago

Scotty Kay is a Chicago native and a multimedia talent who has made his mark in various fields of entertainment. He gained national attention as a contestant on " So You Think You Can Dance " and later competed on " American Ninja Warrior ," showcasing impressive physical abilities. His radio career hit the major markets at Kiss FM in Chicago , where his syndicated show quickly became popular nationwide. He later worked at Power 96.1 in Atlanta, transforming the show from 18th place to first pla...

May 20, 202327 minSeason 6Ep. 184

What Utah Radio Can Teach Us All | Guest: McCall Taylor, Utah's 94.5 VFX

This time we head west where McCall Taylor , radio show host for Utah's 94.5 VFX , breaks the misconception of radio's decline and explores its transition into a new era across various platforms. McCall's genuine commitment to community-building shines as she encourages listeners to fearlessly express themselves online. Engaging with her audience through Q&A, personal growth advice, and relatable stories, McCall creates an inclusive podcast community. By incorporating feedback and sharing va...

May 08, 202314 minSeason 6Ep. 183