Every good business wants to serve their customers well, but what if “great customer service” shouldn’t be the mark we’re striving for? During this episode, Luke and Alick discuss why their team has shifted their focus away from “customer service” more on “customer fulfillment;” and how they’ve been able to deepen their client relationships even more by doing so.
Are your current processes running as efficiently as they should be? And if not, what should you do to fix them? During this episode, Luke and his new Director of Operations, Alick discuss how to spot inefficiencies in your operations and what steps you should take to implement the right solutions.
Is it wise to set aside money for your child’s future or does that prevent them from taking true ownership in your investment? During this episode, Luke and Alick weigh in on this moral dilemma and share practical advice on how to best plan for and support your child’s future success.
Your brand is an incredibly powerful tool, but are you utilizing it to its fullest potential? During this episode, Luke and Eric sit down with brand designer Marika Beroukas to talk about why having a thoughtfully designed brand is the key to attracting more customers and unlocking opportunities for your business.
A lot of business owners believe that the secret to keeping great employees is to pay them more money. And while that’s true to a degree, what happens when more money isn’t enough to keep someone around or motivated to work hard? In this episode, Luke and Eric speak with Grant Botma who is the author of “The Problem isn’t Their Paycheck.” Together, they uncover what your employees truly want from their workplaces. Hint? It doesn’t have much to do with money.
One of the BIGGEST struggles businesses face is hiring the right person for the job. In this episode, Luke and Eric sit down with expert recruiter, Wes Wright of 10 Talents Co, to talk about the biggest mistakes companies make when hiring employees and how to ensure your next hire is the perfect fit for your business.
A lot of business owners *think* they have a system in place, when in fact, it’s not much of a system at all. For your systems to work, they need to accomplish two things: making your customer experience better and freeing up your time. During this episode, Luke and Eric discuss why these two things matter and how to create workflows that accomplish them.
So much of success is rooted in routine (with a little wiggle room for life to happen too). During this episode, Luke and Eric walk listeners through a day in their lives and offer advice on what they do to set themselves up for professional and personal success.
As companies shift to remote working due to the pandemic, everything they knew about cyber security protection has changed. During this episode, Luke and Eric chat with IT and cybersecurity expert Mike Maddox of ASK about how to pivot your cybersecurity measures so that you don’t become victimized by cyber criminals.
Most business owners spend 80% of their time trying to please 20% of their client base that isn't their perfect patron. During this episode we sit down with CEO Mike Maddox of ASK to discuss why it's so important to select clients that align with your core values, how to better qualify the leads coming through your door, and why getting crystal clear on WHO your ideal client is will help explode your company growth in the end.
As Michigan roles out its new Auto Reform, I’m sure you have a lot of questions. During this episode, Luke and Eric offer some much needed clarity on what you can expect to change, how it may affect your rates, and what conversations you should be having with your agent right now.
Could these common mistakes be the reason you’re not closing the deal with clients? During this episode, Luke and his guests share faulty tactics commonly used by insurance agents to sell to clients, why they don’t work, and what the real keys are to landing the sale.
Continuing their conversation on how to scale your insurance agency, Luke and his guests talk about his experience scaling The Mardigian Agency and what tools/systems you need to implement to be successful. Joining in for this conversation is scaling coach Richard Shaull with Unleashed Academy.
Most insurance agents start out on their own, but how do you continue growing when your personal time and resources are maxed out? During this episode, Luke and his guests share the measures he took to scale his insurance agencies and what other agents need to do to unlock the growth potential of their business.
Life has an interesting way of opening up new doors. During this episode, you’ll hear the backstory behind how/why Luke and Eric became insurance agents. You’ll also hear from our special guest, Harrison Gunden, who was in the military, then law enforcement, then transitioned to insurance!
In May, a dam breach caused a horrific flood to spread across Midland, Michigan. This forced thousands to evacuate in the midst of the COVID-19 pandemic. As a result, hundreds if not thousands of homes were completely destroyed. Which begs the question: will insurance cover this? During this episode, Luke and Eric talk about why (and why not) and what you need to be looking out for to ensure your home is protected in the event of a natural disaster.
Thanks to the COVID-19 pandemic, the need to conduct business virtually is more important than ever. As more of us conduct our meetings over video conferencing software like Zoom, it’s important to avoid common mishaps that make those meetings less effective. During this episode, we’ll address 3 massive mistakes you need to stay clear of in order to host better Zoom meetings with your team and clients.
When times get stressful, is your gut reaction to control or to lead? While it may be tempting to let fear and anger dictate your decisions, you could be leading yourself (and your team) down a slippery slope. During this episode, Luke and Eric continue their conversation from Part 1 about the difference between being a controller and a leader; and why LEADING your team through a crisis versus controlling them will put you further ahead in the end.
Most people view their staff like a football team. They look at their players, take into consideration each person’s skill, assign them a position, and hope for the best. But what if your ability to lead your team well has less to do with you getting to know your team and more to do with your employees getting to know YOU? During this episode, Luke and Eric talk about how knowing your identity and leveraging that knowledge to lead your team is one of the most powerful ways to get more fulfillmen...
If the pandemic taught us anything, it’s the need to conduct business virtually is absolutely essential. And while some companies made this transition rather flawlessly, going virtual can be a struggle for industries that operate more traditionally. During this episode, Luke and Eric talk about how their insurance agency made the transition to conducting business and managing client relationships online and how you can pivot your traditional business to do the same.
When times get stressful, is your gut reaction to control or to lead? While it may be tempting to let fear and anger dictate your decisions, you could be leading yourself (and your team) down a slippery slope. During this episode, Luke and Eric talk about the difference between being a controller and a leader; and why LEADING your team through a crisis versus controlling them will put you further ahead in the end.
As Michigan continues to be impacted by the Coronavirus, Farm Bureau Insurance launched a massive Economic Give Back Program which gave back over $5 million to members across the state to support the local businesses within their communities. During this episode, Luke and Eric chat with Farm Bureau’s CEO, Don Simon about this initiative, why it was launched, how it helps, and the importance of finding creative ways to give back to your community during a crisis.
Once you’ve taken the time to carefully define WHO your organization’s ideal client is, it becomes even more important to lean into it. While it can be tempting to bend the rules and accept clients who don’t 100% align well with your company, owning the niche you know you serve best carries immense power. During this episode, Luke will discuss his own experience with owning his niche and the tips you need to select your clients with purpose so you can create a more profitable and productive busi...
Sometimes there are certain customers that are just not a great fit for your organization. But how do you go about knowing and finding the ones that are? During this episode, Luke Mardigian walks you through how to define your ideal client and how his agency saw immense growth after he focused on serving a specific audience (versus catering to anyone and everyone).
COVID-19 and subsequent mandates have shaken up many businesses and organizations. During this episode Luke Mardigian shares the three biggest myths and three biggest threats you need to be aware of so you can navigate your company through the storm successfully.
It’s one thing to know what you do, it’s another thing to truly understand WHY you do it. During this conversation Luke Mardigian and Jerome Vierling, music artist and pastor at City Life Lansing, discuss the true power of defining your “why” and realigning yourself with that purpose (even when times get tough). After all, knowing your “why” can offer a true catalyst to your success.
Do you ever feel broke all the time but you don’t know exactly why? Like one day your account has plenty of money and the next you’re over-drafting just to buy groceries? It’s likely your habits around money are exactly why your finances don’t seem to add up. During this episode, Luke Mardigian shares the strategies and tools he uses to take control of his finances and what you can do to make your money work for you versus the other way around.
Your team is only as productive as the tools and systems you give them. Want to know the secret to eliminating pointless meetings and streamlining communication with your team? Tune in for Luke's conversation with Richard Shaull.
This past year, Luke started making bold moves to take back control of his health. After hiring Ben Oliver of Trevor Kashey Nutrition - TKN as a nutrition coach, Luke shed 35 lbs and it was transformative for himself and his business. During this episode, Luke chats with Ben about what his journey was like and what other business owners can do to get themselves on the right track to feeling better.
