Ep. 48: Client Selection Part 1: How to Define Your Ideal Client
May 18, 2020•17 min
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Episode description
Sometimes there are certain customers that are just not a great fit for your organization. But how do you go about knowing and finding the ones that are? During this episode, Luke Mardigian walks you through how to define your ideal client and how his agency saw immense growth after he focused on serving a specific audience (versus catering to anyone and everyone).
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