Michael Jordan Loves Our Cereal * | Echo Chamber
On this Echo Chamber episode, James and Benji break down the recent, brilliant ad campaign from Surreal Cereal and how B2B marketers could tap into similar ideas.
Mar 20, 2023•15 min
B2B Growth
Sharing lessons learned from the best content on the internet with B2B marketers.
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Episodes
You Need THIS to Advance Your Marketing Career | Echo Chamber
On this Echo Chamber episode, James and Benji discuss the vital business lessons marketers must learn from sales in order to increase their effectiveness.
Mar 16, 2023•17 min
Do Less Work | Echo Chamber
On this Echo Chamber episode, James , and Benji discuss the importance of balance when it comes to output vs input and how to continue learning in your role.
Mar 15, 2023•14 min
4 Wildly Creative Stunts by Marc Benioff and Salesforce | Echo Chamber
On this Echo Chamber episode, Dan , James , and Benji discuss a recent Twitter thread from Ramon Van Meer outlining the wild west that was Salesforce in the early days.
Mar 10, 2023•16 min
Letting Go of Attribution Anxiety: Embrace a New Mindset | Echo Chamber
On this Echo Chamber episode, Dan , James , and Benji discuss a recent LinkedIn post from Michael Roberts regarding attribution....
Mar 08, 2023•12 min
Do THIS to Instantly Write Better Titles, with Jake Thomas
Jake Thomas is the king of YouTube video titles. With over 4,000 titles under his belt, he's turned his expertise into Creator Hooks, a thriving company. On this episode Benji and Jake discuss: Rules to follow for better title writing The art of saying the same thing 100 different ways How to find and double down on what truly resonates with your audience
Mar 06, 2023•36 min
What Do You Do When Your Talent Leaves? | Media Brands
On this final, “bonus” episode of Media Brands James , Dan , and Tyler discuss the departure of Will Aitken from Sales Feed , and how to handle these transitions within your media brand.
Mar 03, 2023•28 min
Lavender Hires Will Aitken | Echo Chamber
On this Echo Chamber episode, James , Dan , and Benji discuss the news that Will Aitken is leaving Sales Feed for Lavender and what that means for creators more broadly....
Mar 01, 2023•20 min
Launch an ABM Campaign in 1 Day, with MJ Peters
In this episode, Benji talks to MJ Peters, VP of Marketing at CoLab. Recently MJ challenged her team to craft and launch an ABM campaign in 1 day, we break that down in this episode. Also discussed, her perception of media brands vs. brand marketing and how you can win with either.
Feb 27, 2023•41 min
Driving Business Results with a Media Brand | Media Brands
On this Media Brands episode, James , Dan , and Tyler answer the BIG question: How can building a media brand grow your business? How do you connect the media brand with what your business offers? Discussed in this Episode: How to educate your audience about your product The inbound funnel created by your media brand Developing a media mindset...
Feb 24, 2023•34 min
Are Lead Magnets Still a Thing? | Echo Chamber
On this Echo Chamber episode, Dan and Benji discuss a recent LinkedIn post from Alon Evan and explain why it’s time for our thinking to evolve when it comes to lead magnets....
Feb 22, 2023•17 min
4 Creative Ways to Tie Marketing to Business Outcomes, with Ellen Schwartze
On this episode, Benji talks to Ellen Schwartze , former Sr. Director of Digital Demand Generation at Knotch. Discussed in this Episode: The must-have partnership between content and data Building key relationships internally for marketing success Measuring a control group as much as a campaign
Feb 20, 2023•30 min
Processes that Turn Creative Chaos Into Media Brand Traction | Media Brands
On this Media Brands episode, James , Dan , and Tyler break down the processes and systems required to build and maintain a fast-paced, creative, media brand. Discussed in this episode: How does a small team create so much content? Creative vs Creator - do you need both? Tools for measuring success...
Feb 17, 2023•36 min
Oh No! You Hit the Audience Growth Ceiling, Now What? | Echo Chamber
In this episode of the Echo Chamber on B2B Growth, James , Dan , and Benji break down the theory of an audience growth ceiling. What contributes to momentum slowing? The algorithm? Messaging fatigue? Audience churn? Link to post on LinkedIn, HERE ....
Feb 15, 2023•32 min
The NEW Roles of Marketing, Sales, and A.I., with Samantha Stone
On this episode, Benji speaks with Samantha Stone , Founder and CMO of The Marketing Advisory Network , to discuss B2B Buyer Trends that are set to impact 2023 marketing plans. Discussed in this Episode: The evolution of the sales demo A.I as a tool for your revenue team Moving toward Price Transparency...
Feb 13, 2023•39 min
Scaling a B2B Media Brand: Finding Talent, Defining Roles | Media Brands
On this Media Brands episode, James , Dan , & Tyler discuss the importance of talent and team when building a media brand. In this episode we explore: How to identify and pursue talent Developing a "creative sandbox" Garnering momentum with a small team
Feb 10, 2023•36 min
STOP Playing Marketing Bingo | Echo Chamber
On this Echo Chamber episode Benji and Dan discuss Andrei Zinkevich's thought-provoking LinkedIn post on the importance of shifting away from a "marketing bingo" mentality and embracing marketing as a vital business function.
Feb 08, 2023•10 min
ABM Mistakes You Can’t Afford to Make, with Greg Batchelor
In this episode Benji talks to Greg Batchelor , Vice President of Growth Marketing at platform.sh . Discussed in this episode: Clear Sales & Marketing alignment on the GTM strategy Marketings need to own the funnel Getting the most out of ABM
Feb 06, 2023•27 min
The 5 Step Process to Build Your Media Brand | Media Brands
On this Media Brands episode, James, Dan, & Tyler discuss the options you have when building a media brand and the importance of clearly defining the types of content you create. In this episode we explore: Where to start in developing your Media Brand strategy How to build a naturally engaged audience Deciding which channels to focus on Connect on Linkedin: James - https://www.linkedin.com/in/jamescarbary/ Dan - https://www.linkedin.com/in/digitalmarketingdan/ Tyler - https://www.linkedin.c...
Feb 03, 2023•28 min
Amazon Music Makes Podcasts Ad Free | Echo Chamber
On this Echo Chamber episode, Benji and Dan discuss the recent move by Amazon Music to make several large podcasts ad-free. How does this approach stack up compared to Spotify and their work to make specific shows exclusive on their platform? Connect on Linkedin: Benji - https://www.linkedin.com/in/benji-block/ Dan - https://www.linkedin.com/in/digitalmarketingdan/
Feb 01, 2023•14 min
The MASSIVE Shift in How We Buy Software, with Sam Senior
In this episode, Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list? Discussed in this episode: The move toward "ungated" software The evolution of the Saas sales role How to enhance your trial/demo experience Connect on Linkedin: Benji - https://www.linkedin.com/in/benji-block/ Sam - https://www.linkedin.com...
Jan 30, 2023•30 min
Content Marketing is BROKEN, Here's Why | Media Brands
Today on B2B Growth we launch a brand new content franchise, "Media Brands". In this series of episodes James, Dan, & special guest co-host Tyler Lessard of Sales Feed break down the evolution of content marketing and the power of building a Media Brand. In this episode we explore: The Vidyard Story New Ideas for Engaging Audiences How the 3 Content Marketing Motions work in tandum
Jan 27, 2023•41 min
Has Refine Labs Gone Too Far With Paid Content? | Echo Chamber
On this Echo Chamber episode Benji and Dan discuss The Vault, a new content product from Refine Labs. Is this move toward paid, walled-off content smart? How will it impact their voice in the market moving forward?
Jan 25, 2023•16 min
Is PLG Really Right for You? With Courtland Goldengate
In this episode Benji talks to Courtland Goldengate , the VP of Marketing at Streamlit and a Director of Marketing at Snowflake . PLG is everywhere in Saas these days, but what if it's not right for many Saas solutions? Discussed in this episode: How to decipher if PLG is right for you Keeping focus in a ever-evolving marketing landscape What EVERY Saas solution should steal from PLG...
Jan 23, 2023•30 min
Your Mantra for Content Distribution in 2023 | Echo Chamber
On this Echo Chamber episode James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping off point. Discussed in this episode: Making content work harder for your organization SEO as the Zombie of Marketing Ensuring your SME's avoid creating commodity content
Jan 18, 2023•18 min
Influencer Marketing in a Recession: Strategies for Success, with Amisha Gandhi
In this episode, Benji talks to Amisha Gandhi , the SVP of Marketing at Tipalti . We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot looms over 2023. Given the current climate, is influencer marketing something we should be focused on? If so, how can get the most out of it? Discussed in this episode: The common mistake in thinking influencer marketing is for social only Full funnel influencer marketing examples How ABM & influencer marketing can work i...
Jan 16, 2023•25 min
I’m No Longer a SaaS Marketer | Echo Chamber
On this Echo Chamber episode James , Dan , and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal. Discussed in this episode: Measuring the success of a media brand How building a media brand incentivizes the right behaviors What it takes to have a "Director of a B2B media" for your company...
Jan 11, 2023•16 min
Shift Your Go-To-Market Strategy, with Bill Kramer
In this episode, Benji talks to Bill Kramer, VP of Marketing at PayZen . Discussed in this episode: Transitioning from MQLs to Qualified Accounts Pivoting to new ways of measuring marketing success Successfully leading a team through times of transition
Jan 09, 2023•23 min
AI is Here to Stay, Now What? | Echo Chamber
On this Echo Chamber episode James , Dan , and Benji discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called “ Get Rich in the A.I Revolution ” and Sounds Profitable's article: “ Three Reasons Podcast Creatives Should Embrace, Not Fear, AI ”. Discussed in this episode: Will Google lose Market Share? Is this technology a threat or a benefit? Creative use cases of ChatGPT...
Jan 04, 2023•25 min
Create Market Urgency Utilizing the Heroes Journey with Breene Murphy
In this episode, Benji talks to Breene Murphy , the Vice President of Strategy and Marketing at Carbon Collective . Discussed in this episode: The use of time, stakes, challenges, and rewards in marketing How to invite your ICP into a story Removing friction in the buying process
Jan 02, 2023•19 min
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