Shift Your Go-To-Market Strategy, with Bill Kramer

B2B Growth

Jan 09, 2023•23 min

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Episode description

In this episode, Benji talks to Bill Kramer, VP of Marketing at PayZen.

Discussed in this episode:

Transitioning from MQLs to Qualified Accounts

Pivoting to new ways of measuring marketing success

Successfully leading a team through times of transition

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