ABM Mistakes You Can’t Afford to Make, with Greg Batchelor
Feb 06, 2023•27 min
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Episode description
In this episode Benji talks to Greg Batchelor, Vice President of Growth Marketing at platform.sh.
Discussed in this episode:
Discussed in this episode:
- Clear Sales & Marketing alignment on the GTM strategy
- Marketings need to own the funnel
- Getting the most out of ABM
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