The MASSIVE Shift in How We Buy Software, with Sam Senior

B2B Growth

Jan 30, 2023•30 min

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Episode description

In this episode, Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list?

Discussed in this episode:

The move toward "ungated" software
The evolution of the Saas sales role
How to enhance your trial/demo experience

Connect on Linkedin:

Benji - https://www.linkedin.com/in/benji-block/
Sam - https://www.linkedin.com/in/samuelsenior/

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