Create Market Urgency Utilizing the Heroes Journey with Breene Murphy
Jan 02, 2023•19 min
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Episode description
In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective.
Discussed in this episode:
Discussed in this episode:
- The use of time, stakes, challenges, and rewards in marketing
- How to invite your ICP into a story
- Removing friction in the buying process
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