The most dominant player in podcasts has been Apple, with speculation suggesting the word ‘podcast,’ partly comes from ‘iPod’. Apple Podcasts hit 50 billion downloads in 2018 alone, and that number is sure to be significantly higher today. A growing player in the space is Spotify which spent a whopping $600 million acquiring the Joe Rogan Experience, This American Life, and shows by Kim Kardashian and the Obamas. They have over one million listed shows and 16% of their 299 million users listen t...
Feb 26, 2021•2 min
Sure, podcasts are an audio medium, but these days many people film them as well. There are loads of benefits, like boosting content and opening doors to starting a YouTube channel. Video can build a closer and more intimate relationship with your audience. It’s great to put a face to the voice, and that familiarity will build trust and loyalty. Beware though, video elements take a lot more work. Key Points From This Episode: The benefits to filming your podcast. YouTubing opportunities can come...
Feb 25, 2021•2 min
Mics: they’re not all the same. The main difference is dynamic and condenser, with the former being older tech. Soundwaves move its diaphragm which moves a metal coil that bobs up and down to capture an AC current identical to a soundwave. They’re great for recording loud sounds, but can have a tough time picking up quieter sounds. Condenser mics are recommended for in-studio recording and they’re awesome for recording quieter, more complex sounds. Soundwaves hit the condenser diaphragm with vib...
Feb 24, 2021•2 min
One word: practice. Talking to yourself in front of a mic can feel pretty uncomfortable to do. Our host Andrew Delmar is 27 episodes deep and he still doesn’t feel natural doing this, but he understands that all hosts go through this, and the best way to overcome it is to practice over and over. There are still some things that’ll help take some of the pressure off, like post-production editing. Scripts and loose outlines can also really help relax you. Do whatever you need to do to take the edg...
Feb 23, 2021•2 min
Last year was a big one for podcasting, and more and more big players like Amazon, Google, Apple, and Tencent are making waves in the space. With so much traction, podcasters are earning more money than ever, and more revenue is on the way. Currently, the entire industry is valued at around $11 billion and is expected to grow to $65 billion by 2027. There are 1,750,000 podcasts as of this month, while only a year ago, there was less than half this number. With these kinds of projections, you def...
Feb 22, 2021•2 min
Wearing headphones while recording your podcast might seem counterintuitive, right? Wrong. It’s actually the only way to get an accurate, real-time review of your voice while recording. It might sound cringey, because the voice we hear is different from the voice those around us can hear; as discussed in a previous episode about hating the sound of your own voice. Headphones give you a truer version of how you sound, and the ability to make real-time adjustments to volume, popping Ps, and backgr...
Feb 21, 2021•2 min
Twitter has 146 million daily users and has constantly high volumes of Tweets being made thanks to the platform’s ease of use. With over 9,000 Tweets being made every second, you can make yours stand out by doing a few key things. Keep your content short and make use of announcements, post quotes, provide valuable information, and, of course, captions to accompany audio or video snippets. Possibly Twitter’s best characteristic is the opportunity for audience engagement. Key Points From This Epis...
Feb 20, 2021•2 min•Ep. 24
With 2.4 billion users every month, Facebook is a social media super-highway. Facebook pages are your entry onto this highway and is your best shot at maximizing your exposure on the platform. Thanks to its accessibility, users can like and follow your page which means they can see your posts in their newsfeed. Facebook is different to Instagram, as you have more text-based options, although you should still use visual content. You can use Facebook for announcements of new releases, teasers, Q&a...
Feb 19, 2021•2 min•Ep. 23
So you’ve created your podcast, and now it’s time to share it with the world. Instagram is a great way to market your podcast, but much marketing should you be dedicated to the platform? Understanding your platform of choice is vital as well as knowing what your audience wants and expects. Instagram is audio-visual, which makes it perfect for podcast marketing. Use the bio, create engaging posts, and add video components if you have the option to. Key Points From This Episode: It’s crucial to fe...
Feb 18, 2021•2 min•Ep. 22
How much editing your podcast depends on many things, and as leading specialists of the industry, We Edit Podcasts knows this better than anyone. But not all podcasts need huge time investments when it comes to editing. How much time you spend editing is influenced by preference, personal style, and subject matter. If your show plays better as raw and unedited, then leave it at that, just like The Joe Rogan Experience. But sometimes post-production is needed, so always keep it in mind if you nee...
Feb 17, 2021•2 min•Ep. 21
Editing can be one of the toughest aspects of podcasting, but it doesn’t have to be. If you’re doing your own editing, you have loads of options available. If you’re just getting started out in podcasting, your decision might be made on what’s free and what’s paid. Audacity and Garageband are a great start, with the latter being the trickier of the two. For paid and automated options, Descript is an awesome app that uses AI to edit and delete words from transcripts. You can also choose from Adob...
Feb 16, 2021•2 min•Ep. 20
Why we don’t like the sound of our voice comes down to a mismatch of expectations of hearing our voice when we speak, and how we actually sound. The sound we hear is determined by sound waves passing through the air and our cheekbones. Our cheeks bones produce a lower frequency than the air, which is why the two can sound so different from each other. The more you hear yourself, the less cringe it should be, so keep chatting and keep listening! Key Points From This Episode: Hearing our voice as ...
Feb 15, 2021•2 min•Ep. 19
Pop filters clean up the sound before you even edit it. They protect your mic from popping sounds, or rather, fast-moving air called plosives. Plosives are created from popping Ps when speaking close to your mic. Pop filters come in a variety of forms and are typically nylon or metal mesh screens that sit between you and the mic. Foam windscreens also slide on the mic itself and are great for omnidirectional recording. Key Points From This Episode: Pop filters help keep your sound clean. Which s...
Feb 14, 2021•1 min•Ep. 18
There are many different ways you can get guests for your show. One of the easiest ways is to use social media; especially Twitter, LinkedIn, and Facebook groups. Many people would love to be a guest on your podcast, especially if it means more exposure for their brand, so it’s a good idea to engage with your niche. The best guest-booking tools you can use are PodMatch. Key Points From This Episode: Use social media platforms to find guests. Why people are more willing to be on your show than yo...
Feb 13, 2021•2 min•Ep. 17
There is a time and a place for music in podcasts. Music can either enhance the listening experience or it can do the opposite and distract your listener. Music is best used for podcast intros and outros, but can also be used prior to and following ad reads. Sound effects are also a great way to spice things up in your show, but make sure you only use licensed sound. Key Points From This Episode: Why music can be good or bad inclusions. When to use music. Incorporating music with ad reads. Links...
Feb 12, 2021•2 min•Ep. 16
Podcast hosts are the places on the internet where you host your audio files. They also distribute RSS feed to platforms like iTunes, Spotify, and Stitcher. There are loads of hosts to choose from, but you should keep in mind the services you want and the storage you’ll need. There are also aspects like RSS feed, distribution, statistics, advertising, premium content, and monetization tools to consider. Key Points From This Episode: We answer the question; what is a podcast host? Podcast hosts d...
Feb 11, 2021•2 min•Ep. 15
RSS stands for Really Simple Syndication and is basically an ugly text file called an XML file. This is what your computer’s RSS reader looks for to find real-time updates. That might sound confusing, but it’s simple and really helpful. Rather than scratching around for the latest content, RSS feeds it directly to you, which saves you time and sieves out the content you’re not looking for. Key Points From This Episode: RSS stands for: Really Simple Syndication. Your computer uses RSS readers to ...
Feb 10, 2021•2 min•Ep. 14
You can definitely podcast as a side gig! The best part is that you have a few options, too. The first is to build an audience for something else that you’re working on, so you can provide existing clients with even more content that will hopefully lead to conversions. One more option is to podcast for your hobby. Check out online forums for cool topics you can cover, and be inspired by the success stories of others. Go on, give it a go! Key Points From This Episode: Podcasting can definitely be...
Feb 09, 2021•2 min•Ep. 13
Whether or not you’d like to use the co-host format is entirely up to you. Certain formats work for certain people. Bringing on a co-host is similar to the guest format; it’s a great way to stimulate conversation. If you and your co-host have good chemistry, creating new content should be a breeze. Some great podcasts for reference are Spittin’ Chiclets by Barstool Sports and The Office Ladies by Jenna Fischer and Angela Kinsey. Key Points From This Episode: Should you have a co-host? The answer...
Feb 08, 2021•2 min•Ep. 12
Picking a format for your podcast can be tricky. If there was one type of podcast that suits improv best, it would be comedy. A great example of an improv podcast is Bill Burr’s Monday Morning Podcast. Do you like cracking jokes? Maybe grab a mic and start a podcast with your buddies. Key Points From This Episode: Using an improv format is completely unique to the host and what they want to create. Particular subject matter that might work better in an improv format. We answer: what is improv, t...
Feb 07, 2021•2 min•Ep. 11
A great way to include an engaged audience is to host a Q&A formatted podcast or utilize this format in some way. Additional benefits for this setup include the lack of planning necessary, as well as allowing outside ideas to enrich your content. Tune in to hear more! Key Points From This Episode: There is no single answer to this question, as it is dependent on a number of factors. This format includes the audience and allows them to contribute. Q&A sessions reduce the amount of plannin...
Feb 06, 2021•2 min•Ep. 10
One of the most popular formats for podcasts is the story. This American Life, Lore, and Limetown are great examples of very successful podcasts with a huge listenership. If storytelling suits your particular skillset as well as your intentions for the show, it is definitely worth considering. Another option is to convert a story you have already written into podcast format! Key Points From This Episode: There is no single answer to this question, as it is dependent on a number of factors. Story...
Feb 05, 2021•2 min•Ep. 9
Incorporating guest appearances into your podcast has a bunch of useful benefits. For one, it will allow you to present a wider range of thoughts and ideas, with the added dynamism of different personalities. It will also ease the pressure of having to come up with all the content on your own, as you can bounce ideas off of someone else. Tune in to hear if this format could suit you! Key Points From This Episode: There is no single answer to this question, as it is dependent on a number of facto...
Feb 04, 2021•2 min•Ep. 8
There are a wide variety of formats that podcasts can adhere to, with each having its own value. When creating solo shows, with no guests or interviews, a simple yet effective way to approach it is with a rough sketch of thoughts and ideas for the episode. This allows some space for improvisation and a natural feeling, compared with a format that is more fully scripted. Key Points From This Episode: There is no single answer to this question, as it is dependent on a number of factors. A basic ou...
Feb 03, 2021•2 min•Ep. 7
In order to get your podcast heard, you will need to utilize a podcast host. Quite simply, these companies store your content and its metadata online, so that listeners can listen to it on streaming platforms. There is a huge number of potentially suitable hosting companies, and your final decision will depend on the specifics of your budget and aims for your show. Key Points From This Episode: Podcast audio is hosted on websites, along with artwork and metadata. Listeners access podcasts throug...
Feb 02, 2021•2 min•Ep. 6
Your initial launching strategy is dependent on a couple of variable factors, namely the schedule you wish to follow and the size of your existent listener-base. Delivering content to your audience on-time and in a dependable manner, as well as keeping them interested and engaged should be your number one goal. Remember, consistency is key! With that in mind, we believe in launching with a few episodes, and always aiming to have a few more episodes on the backlog, to give yourself some leeway fo...
Feb 01, 2021•2 min•Ep. 5
The much-disputed question of the first podcast, depends on your definitions. The roots of the medium can be found when radio media made its way onto the internet in 2003, and when this combined with the invention of the RSS feed, we see the shaping of the format we know today. It is believed that the first-ever podcast appeared on Chris Lydon's blog, although it was not until a little while later that it would actually be known as a 'podcast', when the words iPod and webcast were combined by Be...
Feb 01, 2021•2 min•Ep. 4
If you are wondering whether there is actually a realistic audience for podcasts, the answer is a resounding 'yes'! Statistics show that the majority of Americans have listened to a podcast at least once, and almost all are familiar with the medium. With the recent spike of podcasters and their audiences, we can now safely say there are over one million podcasts in existence, spanning over 100 languages! Key Points From This Episode: Most of America has either listened to podcasts or are familia...
Feb 01, 2021•2 min•Ep. 3
Podcasting has been growing healthily over the last decade or so, but asking exactly what a podcast is, still seems to be a relevant question. To put it simply, a podcast is on-demand audio, available in episode format. One of the reasons for the popularity of podcasts is the simplicity of accessing them; all you need is an internet connection. This convenience has lent itself to the wide range of ways that podcasts are consumed; common practices include on a commute while exercising, or perform...
Feb 01, 2021•2 min•Ep. 2
Hello and welcome to the Ask We Edit Show! This is the show for aspiring podcasters, where we cover all aspects of the podcasting game so that you can get your content out to the world in the simplest and most impactful way! After six years of producing hundreds of thousands of episodes of podcasts from all over the world, we wanted to share the knowledge we have gained, and what better way than in the form of our very own show? This will take the form of daily, two-minute episodes, where we loo...
Jan 31, 2021•2 min•Ep. 1
