*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Milestone Episode! I asked Gil Eyal (Founder of Stardust Ventures) to come back and talk with me on the show about startup celebrity partnerships which happens to be a very fascinating topic. In general we talk a lot about and even implement some of the (micro) influencer marketing strategies but I bet you never thought about working with a well-known celebrity to help grow your...
Sep 12, 2022•24 min•Ep 111•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Here's a TikTok video I made for LinkedIn this week, also sharing with my listeners on here. I'm launching the new EdTech Founders Go-To-Market bootcamp next week (together with Dano who I worked with previously) in case you're an EdTech founder and listening and interested. Companies like Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and ...
Sep 09, 2022•2 min•Ep 110•Transcript available on Metacast Happy Labor Day to my US listeners! *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA On this episode I invited Frankie Scerbo (co-founder and CMO at Elude) to join me to talk about the cool travel startup he's helping to grow, their 2022 marketing plan, creative ideas, some challenges, and favorite places to travel. Prior to Elude, Frankie was West Coast Regional Director for EON, a hardware accessory company for the gaming te...
Sep 05, 2022•51 min•Ep 109•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA I asked Christopher Lochhead (3X Silicon Valley public company CMO) to come back and talk with me on the show about the things we did not get to cover last time, so here's round 2! Christopher makes content (podcasts, books, newsletters) for entrepreneurs and marketers with a different mind. He's got a newsletter called "Category Pirates" and podcasts (Follow Your Different, Loc...
Aug 29, 2022•48 min•Ep 108•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA I had Terri Avnaim, CMO at Boulevard, on the show and we talked about how her experience as Chief Customer Officer (CCO) has impacted the way she runs marketing, her 2022 marketing plans plus biggest learnings in B2B marketing tech from 25+ years experience. Prior to Boulevard, Terri was Chief Customer and Marketing Officer at Sauce Labs ($151M funded SaaS). Boulevard was ...
Aug 22, 2022•49 min•Ep 107•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA In this episode I’m getting interviewed by Spyros Tsoukalas (Head of BD at GrowthMentor) and we talk through how to navigate through marketing chaos by prioritizing marketing efforts for early stage startups. I've been a mentor on GrowthMentor for 8 months and have really enjoyed having 1:1 conversations with founders and marketers that have very specific marketing and growth qu...
Aug 15, 2022•16 min•Ep 106•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA A bit of a different flavor for this episode! I had my friend Lina Erez on the show, she works with brands and people that are pushing for positive change, to design their story and spark action. Lina's got a whole slew of clients including Adler Planetarium, BallotReady and Birthright Israel. Here's what we hit on: When you say “pushing for positive change” what does that actua...
Aug 12, 2022•21 min•Ep 105•Transcript available on Metacast *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA I'm such a big fan of April Dunford. I've read her book "Obviously Awesome - How to Stand Out in Noisy Crowded Markets" and consider her the startup positioning pro. April Dunford is founder and CEO of Ambient Strategy, a consulting firm that specializes in positioning for tech companies. April has worked with 200+ companies across the globe. For early stage startups her focus i...
Aug 08, 2022•29 min•Ep 104•Transcript available on Metacast I invited Lee Anne Grant, Chief Growth Officer at babylist, onto the show and we unpacked some very cool stuff happening at their startup. Prior to babylist, Lee Anne held sales roles at Google, AOL, POPSUGAR and Brandless. Babylist was founded in 2011, has 212 people, and is based out of CA (also remote). They've raised Series C ($40.7M total). Babylist is the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year! Bab...
Aug 01, 2022•45 min•Ep 103•Transcript available on Metacast Have you ever met a workplace futurist before? Well, let me tell ya, they're pretty awesome and very helpful in exploring what's to come in the future of (all) work plus specific to marketers. Marti Konstant is a workplace futurist and best-selling author of “Activate Your Agile Career: How Responding to Change will Inspire Your Life's Work.” She's also the owner of Konstant Change. Prior, Marti held marketing and demand gen roles at Samsung and Open Kernel Labs (acquired by General Dynamics). T...
Jul 25, 2022•49 min•Ep 102•Transcript available on Metacast A request I've gotten from listeners is to bring on a VC firm to talk through “the view from the VC side” so here we go (again)! I invited Andrew Bluestein, Managing Partner at Bluestein Ventures, to join me on the show and talk about the future of food, how the pandemic has affected food startups, what they're looking for before they decide to invest in a startup, and so much more. I know Andrew from our days at Kellogg! And we recently saw each other at Kellogg's 10-year reunion. More about Bl...
Jul 18, 2022•48 min•Ep 101•Transcript available on Metacast Thanks for your patience, I usually post these episodes on Mondays MUCH earlier but we just got back from a road trip and I rushed over to the computer almost as soon as we got back :) WOW! 100 episodes, I can't even believe it. Thank you to all my listeners, my fans, my guests, for being a part of something that I wanted to build so I could share what top startups and leaders are doing, what’s working, what’s not, just being very transparent. Truly a labor of love. Don't forget to leave a...
Jul 11, 2022•41 min•Ep 100•Transcript available on Metacast To all my US listeners, Happy 4th of July 🎉🎉 I first heard Jay Acunzo speak on Mark Schaefer’s podcast Marketing Companion and have been following him ever since. Jay says "Don't market more. Matter more." I agree so so so much with that statement. Jay is a content entrepreneur, host of the podcast Unthinkable, writes the weekly newsletter Playing Favorites, author of the book Break the Wheel, and develops podcasts and docuseries for B2B brands. In his prior lives, Jay worked in marketing and ...
Jul 04, 2022•52 min•Ep 99•Transcript available on Metacast ***This was my most engaging LinkedIn post across 2 years of posts*** Time for another solo episode! I started creating TikTok videos and posting them to LinkedIn. So I'm stripping out the audio and adding it to the podcast. People asking me: “Anna, does your podcast drive leads?" Me: “No." People: "Then WHY are you doing it??" Most people think about marketing in terms of "will this get me leads" (lead gen) Few think about marketing in terms of "will this be really good content for my target au...
Jul 01, 2022•2 min•Ep 98•Transcript available on Metacast I brought back Amy Volas, founder and CEO of Avenue Talent Partners, to talk about how marketing and sales have fundamentally changed (and also what has remained the same). Last time I had Amy on was last summer, Episode 40! So I was so glad to have her back. Love her. Amy helps startups hire sales leaders without the cringe. She has been a sales leader at ZipRecruiter, Indeed, and Yahoo!, she has personally closed $100MM+ in revenue and counting, and she's got 70+ recommendations on LinkedIn. S...
Jun 27, 2022•16 min•Ep 97•Transcript available on Metacast A request that I've gotten from listeners is to bring on a VC firm to talk through “the view from the VC side” so here we go! I invited Elaine Zelby, Partner at SignalFire, to join me and talk about all things investing in startups, building a strong relationship with port companies, product market fit and what that actually means and how that's changed over time, and more. I’ve helped advise and have also worked with SignalFire’s portfolio companies on their marketing efforts. More about Elaine...
Jun 20, 2022•28 min•Ep 96•Transcript available on Metacast TL;DR If you love mac n' cheese and you haven't tried Goodles yet then you're in for a wild ride. Seriously, just had them this weekend and my tummy is happy and my body is thanking me. I invited Jen Zeszut, co-founder and CEO at Goodles, onto the show and we talked about how their small startup has grown so much, so fast. Prior to Goodles, Jen was CEO at Cerebelly (baby food for healthy brain development). Prior to that she was co-founder and CRO at Beckon (SaaS, raised $44M). Goodles was found...
Jun 13, 2022•47 min•Ep 95•Transcript available on Metacast Time for another solo episode! It's fast but packs a punch. I started creating TikTok videos and posting them to LinkedIn and so far it's going well and I love how it takes less than 5 minutes to record, add a title, and add captions and do it all myself. Talk about scrappy AND engaging. Video works, ya'll. So I'm stripping out the audio and adding it to the podcast. I was asked on a recent discovery call: “Where should we prioritize marketing in the funnel, TOF? Middle? Bottom to help close? Wi...
Jun 10, 2022•3 min•Ep 94•Transcript available on Metacast I had the pleasure of talking to Maya Grossman, Founder of Maya Grossman Consulting, about her experiences as VP of Marketing and how she prioritized her marketing efforts in those critical first 90 days. Maya has 15+ years of marketing experience building brands and driving growth at companies like Microsoft, Google, and most recently Canvas. As the VP of Marketing at Canvas she built the marketing team, grew qualified pipeline 3X Q/Q, doubled ARR Y/Y, and helped secure Series C at $400M valuat...
Jun 06, 2022•42 min•Ep 93•Transcript available on Metacast Time for another solo episode! It's fast but packs a punch. I started creating TikTok videos pretty much weekly and posting them to LinkedIn and so far it's going well and I love how it takes less than 5 minutes to record, add a title, and add captions and do it all myself. Talk about scrappy AND engaging. Video works, ya'll. So I'm stripping out the audio and adding it to the podcast. As a mentor at Growth Mentor I talk to a few startups every Friday about their marketing challenges and specifi...
Jun 03, 2022•3 min•Ep 92•Transcript available on Metacast Happy Memorial Day if you're in the US! WOWZA these episodes are popular...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. We'll dive into marketing channels, budget, resources and so much more. Kyle Lacy is SVP of Marketing at Seismic (Series G). Prior, Kyle was CMO at Lessonly (Series C) for almost 5 years where he 20X’d revenue g...
May 30, 2022•24 min•Ep 91•Transcript available on Metacast I invited Kathleen Booth, SVP Marketing at Tradeswell, to the show and we had a blast talking about how to do marketing the way it SHOULD be done - with a customer/audience-first approach focused on community, great content, and building a brand that people love, whether they buy from you or not. Prior to Tradeswell, Kathleen served as CMO at clean.io (Series A). She's also the host of The Inbound Success Podcast and Board-level advisor to several tech startups. Tradeswell was founded in 2...
May 23, 2022•45 min•Ep 89•Transcript available on Metacast Time for another solo episode! This one's fast but packs a punch. I started creating TikTok videos weekly and posting them to LinkedIn and so far it's going well and I love how it takes just 4 minutes to record, add a title, and add captions and do it all myself. Talk about scrappy AND engaging. Video works, ya'll. So I'm stripping out the audio and adding it to the podcast. In this quick episode, I cover my conversation with someone I know at a super cool VC firm that helps his portfolio of com...
May 20, 2022•2 min•Ep 89•Transcript available on Metacast Hi and welcome or welcome back! You're going to love this episode. I've known about Justin Welsh since I saw him in a video clip with Chris Walker about 2 years ago, and I've been following his journey ever since. Justin Welsh is the founder of Justin Welsh Media. He's an angel investor in B2B SaaS and an advisor for healthcare SaaS. He has built digital courses for how to get followers and customers from LinkedIn and Twitter. He would know. Justin has almost 200k followers on LI and almost 65k ...
May 16, 2022•42 min•Ep 88•Transcript available on Metacast When I say "no fridge needed and 90 second convenience" what comes to mind? Well soon, my friend, you will be seeing Proper Good everywhere. I invited Christopher Jane, co-founder and CEO at Proper Good, to talk about his delicious company and what they're working on with their marketing efforts. Prior, Christopher was co-founder and CEO at Montana Mex (clean label seasonings, sauces and oils carried by Whole Foods, H-E-B, Albertsons and more). Proper Good was founded in 2020, is based out of Au...
May 09, 2022•39 min•Ep 87•Transcript available on Metacast WOW these episodes are popular...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. We'll dive into marketing channels, budget, resources and so much more. Rob Singer is CMO at Remitly. Prior, Rob was CMO at Ancestry.com, and at Smule, and at Habit. I've had Rob on before - check out Episode 17! Remitly was founded in 2011, has 1,264 people ...
May 02, 2022•25 min•Ep 86•Transcript available on Metacast We talk about how important storytelling and emotional connection is for really great marketing. But can banking be emotional? You betcha. I brought on a creative leader to talk about how and why it's important to nail this. Matthieu Silberstein is VP of Creative Marketing at Lili. Matt works on commercials, PR, influencers, podcasts, social, content, media partnerships, OOH, and creative writing including voice and storytelling. Matt also owns his own business, creating video conten...
Apr 25, 2022•42 min•Ep 85•Transcript available on Metacast Welcome back! As you may have heard, I'm intrigued by category design. I've had both Christopher Lochhead and Andy Raskin on the show to chat more on the topic, and those are actually some of the more popular episodes on the podcast. Josh Lowman helps startups (like Robinhood, Newsela, Uber, Bizzabo, and Clari) create and own their category. I wanted to bring Josh onto the show and dig into exactly HOW he helps startups design categories and learn about some specific examples. Josh i...
Apr 18, 2022•25 min•Ep 84•Transcript available on Metacast I'm SO excited to bring you this episode on the MSM podcast. Many marketers are struggling to prove the ROI/value from their audio/video content but deep down we KNOW it's the good stuff. It's why we became marketers in the first place! The gems dropped throughout this episode are so valuable. Holly Pels is VP of Marketing at Casted. Prior, Holly was Director of Marketing at Emarsys (Series B SaaS acquired by SAP). Casted was founded in 2019, already has 58 people, and they've raised Series A ($...
Apr 11, 2022•52 min•Ep 83•Transcript available on Metacast WOW these episodes are popular...which tells me that folks are lovin' the series...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. We'll dive into marketing channels, budget, resources and so much more. Alvaro De La Rocha is CMO at Bespoke Post. Previously he held roles at Ogilvy and Microsoft on the product/marketing side. We also went t...
Apr 04, 2022•28 min•Ep 82•Transcript available on Metacast 
