102 - What Does The Marketer Of The Future Need To Know? (Marti Konstant, Workplace Futurist) | Building With Buyers podcast

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Episode description

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Episode description

Have you ever met a workplace futurist before? Well, let me tell ya, they're pretty awesome and very helpful in exploring what's to come in the future of (all) work plus specific to marketers.

Marti Konstant is a workplace futurist and best-selling author of “Activate Your Agile Career: How Responding to Change will Inspire Your Life's Work.” She's also the owner of Konstant Change. Prior, Marti held marketing and demand gen roles at Samsung and Open Kernel Labs (acquired by General Dynamics). Try typing in "career agility" into Google and her article still comes up #1 in the results.

Here's what we hit on:

What in the world is a workplace futurist;

What has made you successful in this field;

Marti explains her DNA framework for how to bring your future into your present (HINT: Disrupt the model, Notice the signals, Act);

How do you stay ahead;

What does the Marketer of the future look like, what will they need to do and know (HINT: the expiration date for your set of skills is 4 years or less);

How do we continue to stay relevant in the field of marketing as we get older;

Why today’s workforce is no longer a "workforce," it’s really a “work net” (different people that are augmenting your team);

What does the Metaverse have to do with all of this;

What are your top challenges, what are you trying to figure out these days.

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