Episode description

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A bit of a different flavor for this episode! I had my friend Lina Erez on the show, she works with brands and people that are pushing for positive change, to design their story and spark action. Lina's got a whole slew of clients including Adler Planetarium, BallotReady and Birthright Israel.

Here's what we hit on:

When you say “pushing for positive change” what does that actually mean (aren't we all pushing for positive change);

How do you help brands design their story for action, what’s your process;

What do many companies get wrong when it comes to brand design (HINT: a lot of times they're looking for BIG and BOLD but that's actually not what you want to do, you want to think about your BIG idea);

What has been your favorite project;

Goals for this year.

You can reach Lina on LinkedIn: www.linkedin.com/in/linaerez/

Check out her website: www.talinadesign.com

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People call me (Anna) the Marie Kondo of startup marketing because I help VC backed early stage startups clean up their marketing mess to uncover more joy (and revenue). For those startups that have already built their marketing foundation and have been testing different marketing plays but just aren't satisfied with the traction they're seeing, I created the Marketing Audit + Roadmap offering. At the end of your audit, you’ll get a custom Roadmap with improvement opportunities for the next 3-6 months. So that you can finally put the missing pieces in place to start seeing more traction and stop spending time and money on the wrong things.

You can learn more about it by visiting my website: www.furmanovmarketing.com/pricing

You can also connect with me on LinkedIn: www.linkedin.com/in/annafurmanov

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