This week Cut The Crap Podcast features an interview with licensing expert and author of "One Simple Idea: Turning Your Dreams into a Licensing Goldmine While Letting Others do the Work" - Stephen Key. ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat. Hosted on Acast. See acast.com/privacy for more information...
May 10, 2017•34 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, "One Simple Idea: Turn Your Dreams into a Licensing Goldmine" by Stephen Key. Turn your one simple idea into millions—without lifting a finger! For as long as you can remember, you’ve had a dream. You’ve longed to see your product idea come to fruition so you never have to work for anyone else again. Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan’s WallBall®, the Spinformation® rota...
May 08, 2017•26 min•Transcript available on Metacast This week Cut The Crap Podcast features an interview with Barry Schwartz, the author of Why We Work! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat. Hosted on Acast. See acast.com/privacy for more information....
May 03, 2017•32 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, "Why We Work" by Barry Schwartz. The question seems so simple. But Professor Barry Schwartz proves that the answer is surprising, complex and urgent. We've long been taught that the reason we work is primarily for a paycheck. Then why are so many people dissatisfied with their work, despite healthy compensation? And why do so many people find immense fulfillment and satisfaction through "menial" jobs? Schwartz reveals exactly how the false idea t...
May 01, 2017•26 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, "The 5 Love Languages: The Secret to Love that Lasts," by Gary Chapman. Unhappiness in marriage often has a simple root cause: we speak different love languages, believes Dr. Gary Chapman. While working as a marriage counselor for more than 30 years, he identified five love languages that we all need to understand and speak. I took 5 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from ea...
Apr 24, 2017•25 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, "When Things Fall Apart: Heart Advice for Difficult Times," by Pema Chödrön. The beautiful practicality of her teaching has made Pema Chödrön one of the most beloved of contemporary American spiritual authors among Buddhists and non-Buddhists alike. A collection of talks she gave between 1987 and 1994, the book is a treasury of wisdom for going on living when we are overcome by pain and difficulties. I took 4 Golden Nuggets away from this book! -...
Apr 17, 2017•30 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, "All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World," by Seth Godin. Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-na...
Apr 10, 2017•33 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, "7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone," by James Crimmins. 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. I took 6 Golden Nuggets away from this book! ---------- ...
Apr 03, 2017•28 min•Transcript available on Metacast This week Cut The Crap Podcast features the book,"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value," by Thomas Barta and Patrick Barwise. The 12 Powers of a Marketing Leader , by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more...
Mar 27, 2017•34 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, "Mastering Fear: Harness Emotion to Achieve Excellence in Health, Work, and Relationships," by Robert Maurer and Michelle Gifford Achieving and sustaining success is difficult. Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these pa...
Mar 20, 2017•29 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, "Play Bigger: How Pirates, Dreamers, and Innovators Create," by Al Ramadan, Christopher Lochhead, Dave Peterson, and Kevin Maney. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. I took 3 Golden Nuggets away from this book! ---------- Go to Cu...
Mar 13, 2017•34 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, "The Sleep Revolution: Transforming Your Life, One Night at a Time" by Arianna Huffington. We are in the midst of a sleep deprivation crisis, writes Arianna Huffington, the co-founder and editor in chief of The Huffington Post . And this has profound consequences – on our health, our job performance, our relationships and our happiness. What is needed, she boldly asserts, is nothing short of a sleep revolution. Only by renewing our relationship w...
Mar 06, 2017•32 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, 'The Orderly Conversation: Business Presentations Redefined' by Greg Owen-Boger, Dale Ludwig. The Orderly Conversation forces us to rethink how we present in front of an audience and gives us some techniques to organize our presentations to facilitate a conversation. I took 4 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets sh...
Feb 27, 2017•27 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, 'Zero to One: Notes on Startups, or How to Build the Future' by Peter Thiel. Zero to One: Notes on Startups, or How to Build the Future is a 2014 book by venture capitalist, PayPal co-founder, and early Facebook investor Peter Thiel who shares some of his most intelligent insights learned from his experiences. I took 4 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that...
Feb 20, 2017•36 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, 'The Challenger Sale: Taking Control Of The Customer Conversation' by Matthew Dixon and Brent Adamson. What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. I took 4 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary...
Feb 13, 2017•40 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, 'Insanely Simple: The Obsession That Drives Apple's Success' by Ken Segall. Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. I took 10 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highligh...
Feb 06, 2017•36 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, 'Rise from Darkness: How to Overcome Depression through Cognitive Behavioral Therapy and Positive Psychology' by Kristian Hall. This self-help book about beating depression is special; it is not written by an academic, but by a person who overcame his own depression by following the techniques in the book. If you struggle with depression, you will be able to identify with the author and the text. "Rise from Darkness" was written by someone who re...
Jan 23, 2017•39 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, 'Eat Move Sleep: How Small Choices Lead to Big Changes' by Tom Roth. In Eat Move Sleep , #1 New York Times bestselling author Tom Rath delivers a book that will improve your health for years to come. While Tom’s bestsellers on strengths and well-being have already inspired more than 5 million people in the last decade, Eat Move Sleep reveals his greatest passion and expertise. Quietly managing a serious illness for more than 20 years, Tom has ass...
Jan 16, 2017•33 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, 'Predictable Revenue' by Aaron Ross and Marylou Tyler. Before Predictable Revenue, Aaron worked at Salesforce.com, where he created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase Salesforce.com's revenues by $100 million. The same process has since also helped companies like Responsys (sold to Oracle to $1.5 billion), and Acquia (named the #1 fastest growing company in North America) dramatically speed up new ...
Jan 09, 2017•30 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, 'Agile Selling' by Jill Konrath. Sales guru Jill Konrath offers both new and experienced salespeople a plan for rapidly absorbing new information and mastering new skills by becoming agile sellers. Readers will learn the mindsets, learning strategies and habits that they can use in crazy-busy times to start strong and stay nimble. I took 4 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary f...
Dec 19, 2016•33 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, 'Delivering Happiness' by Tony Hsieh. The visionary CEO of Zappos, Tony Hsieh, explains how an emphasis on corporate culture can lead to unprecedented success. I took 4 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat. Hosted...
Dec 12, 2016•29 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, 'Focus' by Al Ries. What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. I took 4 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and...
Dec 05, 2016•29 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, 'Spark' by John Ratey. Did you know you can beat stress, lift your mood, fight memory loss, sharpen your intellect, and function better than ever simply by elevating your heart rate and breaking a sweat? The evidence is incontrovertible: aerobic exercise physically remodels our brains for peak performance. I took 3 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that wil...
Nov 28, 2016•21 min•Transcript available on Metacast This week Cut The Crap Podcast features the book, 'Meditations' by Marcus Aurelius. Meditations is a series of personal writings by Marcus Aurelius, Roman Emperor from 161 to 180 AD, recording his private notes and ideas to himself. I took 5 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedI...
Nov 21, 2016•30 min•Transcript available on Metacast This week's episode of Cut the Crap Podcast features a referral strategy that I and many of my clients have used and continue to use to drive new sales opportunities! If you like referrals (who doesn't) you need to check this strategy out! This strategy is called the 3-Tiered Referral Strategy. Enjoy, my friends! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on ...
Nov 14, 2016•19 min•Transcript available on Metacast This week Cut The Crap Podcast features an interview with Sally Hogshead where they talk all about her NYT Selling Best Seller - How The World Sees You! Sally Hogshead is an American author, professional speaker, chief executive officer of Fascinate, Inc and a former advertising executive. Take the Fascination Advantage today for free @ http://howtofascinate.com/you and use the code CUTTHECRAP. ----------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will hi...
Nov 10, 2016•28 min•Transcript available on Metacast This week Cut The Crap Podcast features the business book, 'How the World Sees You' by Sally Hogshead. You already know how you see the world. But do you know how the world sees you ? How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at yo...
Nov 07, 2016•26 min•Transcript available on Metacast After receiving some excellent feedback from the listeners, I decided to do as suggested and share with you all one of the many many strategies that I have used in my career to stand out and drive deals in my sales pipeline. This strategy is called - Oprah's Favorite Things. Enjoy, my friends! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, I...
Oct 31, 2016•14 min•Transcript available on Metacast This week Cut The Crap Podcast features an interview with Ryan Lazanis the Chief Executive Officer at Xen Accounting. Ryan Lazanis talks about the biggest takeaways from Implementing Value Pricing and how he used his biggest takeaways to create a competitive advantage using price! You can connect with Ryan Lazanis on LinkedIn or through XenAccounting.com ----------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared ...
Oct 27, 2016•12 min•Transcript available on Metacast This week Cut The Crap Podcast features the business book, 'Implementing Value Pricing: A Radical Business Model for Professional Firms.' Implementing Value Pricing demonstrates a superior model to price for professional services: selling intellectual capital with pricing based on the results and value it creates, not the cost or time it took to formulate. I took 4 Golden Nuggets away from this book. ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that wi...
Oct 24, 2016•20 min•Transcript available on Metacast 
