Episode description
This week Cut The Crap Podcast features the book, "7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone," by James Crimmins.
7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.
I took 6 Golden Nuggets away from this book!
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