Full disclosure, I found my special guest, Elle Drouin, through her dog Mochi’s Instagram!! Elle joins me to discuss what it’s like to evolve with your business and really understand what user data says about your brand and your product. She shares tips for how to access great content whether it’s for social media, your website, or your new subscription-based program! In this podcast episode, we share: Elle’s background with Instagram and digital marketing How Elle transitioned from digital mark...
Apr 18, 2019•27 min•Transcript available on Metacast I’ve got Meg Clarke on the show today and we’re covering the ins and outs of SEO. Search Engine Optimization is such a vital part of having a successful online business but it’s also a topic that intimidates so many business owners and entrepreneurs. Meg totally understands the struggle and gives great suggestions for making the most of SEO! In this podcast episode, we share: How and why Meg started Clapping Dog Media The impact of helping clients make money What SEO is and how to leverage it fo...
Apr 11, 2019•26 min•Transcript available on Metacast In the past, marketing consisted of TV ads, radio ads, and ads in newspapers, and long wait times to know the impact of those ads. In 2019, advertising has completely shifted from communicating through one-way ads to two-way conversations. Social media really allows customers to not only connect with businesses but to connect with other customers as well. It’s important to know how social media engagement really affects your bottom line so you can leverage your platforms as much as possible! In ...
Apr 04, 2019•11 min•Transcript available on Metacast Today I’m talking with Shauna Armitage of Making Moxie, who is here to give you excellent tips on how to review your goals and really look at how your business and social media platforms are performing. After you listen to our conversation, I’d love for you to let me know how things are going since Quarter 1 is ending and Q2 is just around the corner! In this podcast episode, we share: What it’s like to transition from an agency to owning your own business Shauna’s process for building her socia...
Mar 28, 2019•27 min•Transcript available on Metacast Welcome to another episode of the Savvy Social Podcast! Today I’m talking with special guest Courtney Chaal. I love following Courtney on Instagram because she always shares such valuable and engaging content! Check out our conversation and learn easy, tangible ways you can use social media to start increasing your sales traffic. In this podcast episode, we discuss: How Courtney got started in the online business space Courtney’s “Yay for Clients” program and the value of signature services How ...
Mar 21, 2019•28 min•Transcript available on Metacast So many people get burned out and complain that social media posting is too repetitive, or they don’t have enough content to share to post daily. The key to using social media for your business is strategic posting that is automated. Today’s episode focuses on how automation can make your life easier and makes your social media work for you, instead of the other way around! In this podcast episode, I share: Benefits and downsides of automation Tips for automating your social media posting schedu...
Mar 14, 2019•19 min•Transcript available on Metacast Welcome to another episode of the Savvy Social Podcast! Today I’m welcoming special guest Adria DeCorte. It’s no secret your marketing message is crucial to the success of your business. Adria discusses common struggles with messaging and shares how to make sure your marketing message is crystal clear! In this podcast episode, we share: How Adria recognized her message was not aligned with her clients’ needs How we can connect our message to actually making money Why aligning with similar blogge...
Mar 07, 2019•37 min•Transcript available on Metacast In this episode, Andrea chats with Heather Crabtee, a Business Strategist and a Community Builder. She teaches women how to run a Savvy business + live a fulfilling life. She is also the founder of The Savvy Community, a membership experience for female entrepreneurs + the Savvy Business Circle, a 6-month mastermind + group program. With a law degree in hand, she started her first post-law firm business hours at age 24, gained a business partner at 28, and sold the business 6 years later to star...
Feb 28, 2019•35 min•Transcript available on Metacast Podcasting is awesome! I’ve worked with podcast clients for several years and it’s been so much fun watching the podcast industry evolve and explode. Podcasting is a great way to connect to a larger audience and I’ve got a few suggestions to help your podcast reach more people! In this podcast episode, I share 7 ways to promote your podcast: Post about your podcast on your social media accounts Leverage relevant communities online Link your podcast inside a blog post—either your blog or as a gue...
Feb 21, 2019•21 min•Transcript available on Metacast For today’s episode, I’m talking with Jeremy Enns about what it’s like to create and cultivate an online community. It’s important to have the right people making the right connections, so we’re sharing tricks on how to use your content and online space to curate a culture you believe in. In this podcast episode, we share: Jeremy’s career path to podcasting The role of social media in Jeremy’s business How Jeremy established a unique online culture The benefits of a curated Facebook group Why Je...
Feb 07, 2019•31 min•Transcript available on Metacast As a society, we spend so much time on social media—it can be a huge time suck! It’s so easy to mindlessly scroll through everyone’s pictures and posts. I know it may seem crazy, but as a business owner, entrepreneur, podcaster, or blogger, you really only need to spend 2-3 hours TOTAL per week on social media. I promise it’s doable and today I’ll explain how to spend that time as strategically as possible! In this podcast episode, I share: Aspect 1 of Social Media Time: Content creation tasks A...
Jan 31, 2019•12 min•Transcript available on Metacast This episode is dedicated to anyone who has ever experienced decision fatigue. Deciding what content to post on your social media can be overwhelming if you don’t already have a plan in place. Today, I’m sharing the exact steps from my Savvy Social School to help simplify your social media scheduling process and to make your life easier! In this podcast episode, I share: Step 1: Brainstorm topics for 10 minutes. Allow yourself to explore all the possibilities. Step 2: Separate your topics into 5...
Jan 24, 2019•17 min•Transcript available on Metacast Even though we live in a digital world, we often forget how to connect with others on an individual level. Creating genuine connections is crucial to having a successful business, so today Rebecca Tracey is here to share how to use live videos to build a stronger connection with your audience. In this podcast episode, we share: The value of setting small goals How Rebecca established her online community using a Facebook Group The benefits of using live video instead of relying solely on blogs o...
Jan 17, 2019•24 min•Transcript available on Metacast Are you struggling to be seen on Facebook? Do you get frustrated that no one is clicking the link in your Instagram bio? Are you having a hard time connecting with your ideal client or customer on Twitter? You may want to consider LinkedIn! In this podcast episode, I talk about: Why you should consider using LinkedIn in 2019 Whether you should use the platform if you are B2C How to use LinkedIn to share your company culture The power of relationship marketing The key to connecting with the right...
Jan 12, 2019•17 min•Transcript available on Metacast I’m so excited to talk with Lisa Orkin! Lisa is actually one of my clients I initially met through social media when she was looking for someone to handle her Instagram. We discuss the ins and outs of using social media to tell your story. Our conversation also serves as a reminder we are all human, and social media is quickly becoming the perfect place to be imperfect and share your vulnerability and personality more authentically. In this podcast episode, we share: How and why Lisa began the P...
Jan 03, 2019•26 min•Transcript available on Metacast As the year ends, it’s important to review what’s working for you and what’s not so you can make way for a new year and a new you! From your profile to your analytics, it’s time to clean up your social media, and I’ve got four easy steps to help make that happen. In this podcast episode, I share: Step #1: Check your profile, picture, bio, links and update as needed Step #2: Check your content and make sure it leads to productivity Step #3: Check your networking groups and determine if you’re add...
Dec 27, 2018•15 min•Transcript available on Metacast Although many people view social media as a way to build community and connection, a lot of stress and overwhelm is related to social media, as well. Social media is surrounded by a constant barrage of conflicting opinions and fake people. Negativity is a perfectly normal, perfectly valid reaction to have with to social media. So how do we combat negative feelings and still use social media as a tool to help our business thrive? Today, we dig deep and think about how to navigate through the nega...
Dec 20, 2018•17 min•Transcript available on Metacast I’ve got Brit Kolo on the show today to talk about taking the time to take a break. This past October, Brit took an entire month off from her business and from social media! I was blown away by how flawlessly she pulled it off, so she’s here to share how she prepared her team and clients for the time off, and how she prepped all of her blog and social media posts, and still managed to squeeze in a webinar! We all struggle to take time off from the work we do, so listen in as Brit explains how to...
Dec 13, 2018•38 min•Transcript available on Metacast Getting strangers to buy from us can be a challenge and can even feel, well…..yucky. It is rare to have a viewer see your ad and immediately make a purchase but in this episode I break down my four step strategy to converting more viewers into listeners and buyers. So buckle up, I’m talking all about the basics of a Social Media Sales Funnel. In this podcast episode, I share: -How to create an initial attraction and hook people into your business. -Why building trust is often neglected and how t...
Dec 06, 2018•13 min•Transcript available on Metacast Ever wonder how to grow and maintain a buzzing online community? Building a Facebook group is a super easy way to do that. I know that I adore the Facebook group community that I’ve built up in the past year which is why I was super excited to chat with Eden Fried. Eden manages a group of over 15K people. That’s a lot of people! Listen in to today’s episode for: How Eden launched her Facebook group How she grew it to 15K members What managing that group is like on a daily basis (and how that’s c...
Nov 29, 2018•29 min•Transcript available on Metacast Would you rather focus on having a one-time customer or a customer for life? I’ll take the customer for life, please! But what does it take to get a customer for life? In today’s podcast episode, I’m talking all about how relationship marketing ties into this concept. Listen in for: What relationship marketing is My favorite analogy for relationship marketing The value of playing the long-game The best industry to look to as an example of relationship marketing If you love the show, please subsc...
Nov 09, 2018•12 min•Transcript available on Metacast Six years ago, I got side-eyed when I told my corporate leadership class that I wanted to work in social media as a career. That was just six years ago! Today, in 2018, there still are some lingering questions to the value that participating on social media can bring to your business. That’s why today, I’m talking all about why social media is important for your business. In this podcast episode, I share: The importance of having authority online How social media contributes to the buying proces...
Nov 01, 2018•12 min•Transcript available on Metacast Isn’t it interesting how we use voice technology in our everyday lives? Just the other day, I asked Siri how to spell something. I also use her to set timers, reminders, and for some absolutely silly stuff as well. With the ease of simply asking our tech devices to do something, is there a way use this technology as a marketing tool? In this episode, I dive in with the leading voice technology expert Dr. Teri Fisher. We chat about: What voice technology is How businesses can use voice technology...
Oct 25, 2018•39 min•Transcript available on Metacast For most businesses, this last quarter of the year -- Q4 -- is the busiest time of year. Whether you sell physical products, digital products, services, or something else, most of us are pick up steam this time of year. Mostly because people are happy to spend money, they’ve set aside money all year to spend during this time. And some people are even looking to the new year as a fresh start. I know for my business, this time of year has historically been the busiest, most profitable time of year...
Oct 18, 2018•15 min•Transcript available on Metacast Our businesses thrive on clients. The survival and success of our ventures are built on establishing, maintaining, and growing a customer base that loves what you do, buys from you, and shares your offerings with a friend. In today’s episode, I sat down with Dayhanna Acosta, a client attraction specialist, to talk about how to attract the right people to your business using Facebook and Instagram ads. In this episode, we discuss: Dayhanna’s powerful story of chasing her fears How to tackle findi...
Oct 04, 2018•23 min•Transcript available on Metacast You Need Listeners… And I hear you loud and clear! If you’re anything like the other 500,000+ active podcasts that exists out there, you’re always looking for new and active listeners. Well, I want to give you some guidance on how to do that in today’s episode. Listen in for: How to optimize your social media profiles My tips for how to consistently share new episodes The best way to give your audience a sample of your podcast How to find new listeners … and more! Download the free Roadmap : htt...
Sep 28, 2018•14 min•Transcript available on Metacast Your brand is so much more than a logo. In today’s podcast episode, I sat down with Rachel Schenck to talk about the importance of building a brand that lasts. Listen in for: Tips for branding your social media profiles What makes a good logo The types of files you need to get from your designer How to see if your ideal company name is taken Quotes from this episode: If you want a brand that can stand the test of time, make sure you have enough information. Your brand should look like you belong...
Sep 13, 2018•26 min•Transcript available on Metacast Are you having trouble being seen on Instagram? Could it be an issue with the algorithm? Today, I’m talking all about what I think the Instagram algorithm wants. Listen in for: The most important strategy to apply to the algorithm How to hack the Instagram algorithm Why Instagram Stories helps What’s the deal with hashtags … and more! Savvy Social Framework: Sign up for this free 7-day video training course that teaches you how to get more growth, visibility, and engagement on social media. Acce...
Sep 06, 2018•13 min•Transcript available on Metacast If you’re anything like me, you have tons of ideas all the time. You’re probably running a business or have a side project (or two) that you manage. And if you’re anything like me, you want to do #allthethings. I’m excited to talk to today’s guest because she is doing it all. She essentially has three separate brands that she run on Instagram. Being that I run 4 Instagram accounts myself (not even counting client accounts) I was interested to chat with Taylor Morrison about how she does it all. ...
Aug 24, 2018•25 min•Transcript available on Metacast Today I’m chatting about the world’s largest gathering of podcasters: Podcast Movement! Listen in as I share: How I won a free ticket to the conference What to do to encourage podcast subscriptions The best (low cost) way to advertise on podcasts Which apps are the most popular for podcast listening And more! I’m also diving deep into all the feelings I had after such an amazing conference. If you’re looking to go next year, here’s the link: https://podcastmovement.com/ Check out Adriana’s podca...
Aug 17, 2018•15 min•Transcript available on Metacast 
