Episode description
Isn’t it interesting how we use voice technology in our everyday lives? Just the other day, I asked Siri how to spell something. I also use her to set timers, reminders, and for some absolutely silly stuff as well.
With the ease of simply asking our tech devices to do something, is there a way use this technology as a marketing tool?
In this episode, I dive in with the leading voice technology expert Dr. Teri Fisher. We chat about:
- What voice technology is
- How businesses can use voice technology in their marketing
- The importance of being first to market with flash briefings (and what a flash briefing is)
- How marketers can use flash briefings to increase their chances of being the top search result in programs like Amazon’s Alexa.
Episode Links:
Announcements:
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