If your marketing to-do list feels overwhelming, you’re not alone. But what if you didn’t need more marketing, just better marketing? In this episode, I’m sharing a smarter approach to marketing—one that helps you maximize your time, focus on high-impact activities, and get better results without burning out. Whether you have two hours a week or twenty, these strategies will help you make every minute count. In this episode of the podcast, I talk about: Why marketing to existing clients is your ...
Mar 11, 2025•15 min•Ep 348•Transcript available on Metacast If you’re only posting your podcast once and moving on, you’re missing a huge opportunity. Your podcast can be the foundation for ALL of your content marketing—if you know how to repurpose it the right way. I’m joined by Anisha Patel, a pharmacist-turned-podcaster who has mastered turning one podcast episode into weeks of content. Whether you’re podcasting to grow your business, share your expertise, or build authority, this episode will show you how to make your podcast work harder for you. In ...
Mar 04, 2025•42 min•Ep 347•Transcript available on Metacast Want to sound more confident in your marketing? This episode is for you. How do some people seem naturally charismatic and engaging while others struggle on camera? The good news: speaking confidently is a skill—and today’s guest, Trang Nova, is here to help you master it. Even if you’re an introvert or feel awkward on camera, you can improve how you show up—without changing who you are. Tune in and learn how to show up confidently in your marketing. In this episode of the podcast, we talk about...
Feb 25, 2025•36 min•Ep 346•Transcript available on Metacast What’s actually working on social media this year? I’m breaking down the latest Metricool study (analyzing 21 million posts!) to see what platforms are growing, which ones are struggling, and what all this means for your marketing strategy. If you’re tired of guessing what works and want to know exactly where to focus your marketing in 2025, this episode breaks it all down. In this episode of the podcast, I talk about: The fastest-growing platforms right now (one of them may surprise you!) Why R...
Feb 18, 2025•37 min•Ep 345•Transcript available on Metacast Sick of feeling like you have to create content all the time just to stay visible? Yeah, same. But here’s the good news: there’s a smarter, more sustainable way to grow your business—and it has nothing to do with grinding out more Instagram posts. In this episode, I sit down with Jenn Zellers, an expert in sustainable marketing, to talk about how podcast guesting and summits can help you attract your dream audience, build authority, and create months of content from just one appearance. Plus, Je...
Feb 11, 2025•31 min•Ep 344•Transcript available on Metacast You’re not building a community on just one platform anymore. And if you are? It’s time to rethink that strategy. In this episode, I’m diving into why community marketing has gone omnichannel—and why sticking to one platform could be limiting your business growth. Social media, email, podcasts, private spaces… your audience is everywhere . But how do you show up in multiple places without feeling stretched too thin? In this episode of the podcast, I talk about: How community has evolved beyond F...
Feb 04, 2025•19 min•Ep 343•Transcript available on Metacast Overwhelmed by all the social media updates? Don’t worry—I’ve got you covered! In this episode, I’m breaking down the latest social media news and what it means for your business. From the TikTok ban (yes, it may still happen!) to YouTube stepping up its game with longer Shorts, and Instagram making some big changes to Reels and profiles, there’s a lot to unpack. I’m sharing my take on these updates, why they matter, and how you can stay ahead without feeling overwhelmed. If you’re wondering whe...
Jan 28, 2025•26 min•Ep 342•Transcript available on Metacast Want to know how AI and SEO can work together to supercharge your content? (Spoiler: It's easier than you think!) In this episode, I chat with Akilah Thompkins-Robinson about her journey from tech expert to SEO and AI pioneer. Akilah shares how she combined her years of tech experience with SEO to create SEO Assist, a tool designed to make content creation a breeze. We dive into the magic of AI, how to use it effectively without compromising your voice, and why it's not cheating (despite what th...
Jan 21, 2025•30 min•Ep 341•Transcript available on Metacast Ready to stop drowning in tech and start working smarter? Kronda Adair has the tools and strategies you need! In this episode, I chat with Kronda about how to streamline your business operations with systems and automation. Kronda shares her journey from building websites to launching Million Dollar Systems and Automation Club, a membership program that helps business owners master the tech side of marketing. We dive into the importance of creating efficient systems, how automation can save time...
Jan 14, 2025•35 min•Ep 340•Transcript available on Metacast Feeling overwhelmed by all the marketing “must-dos” out there? Or wondering how to create a plan that actually feels manageable and works for you? In this episode, I’m walking you through the six core elements of a successful 2025 marketing ecosystem. We’ll talk about crafting a clear POV statement, prioritizing signature content, and the value of having a strong attraction strategy. Plus, I’ll share why experimentation and playfulness are your secret weapons for creating share-worthy content. T...
Jan 07, 2025•28 min•Ep 339•Transcript available on Metacast I’m thrilled to share my guest episode on the Podcast Babes Podcast with Anne Claessen! In this conversation, we dive into how to use social media to attract podcast sponsors and amplify your show’s growth. I share my journey of landing a podcast sponsor within my first 20 episodes, my unique Costco sample strategy for promoting episodes, and tips for creating social media posts that offer value even if people don’t click through. If you’ve ever wondered how to make your podcast irresistible to ...
Dec 31, 2024•33 min•Ep 338•Transcript available on Metacast I'm excited to share my guest episode on the Consistency Corner Podcast with Ruthie Sterrett! In this episode, we tackle a topic I know many of you wonder about—the ever-mysterious social media algorithm. We break down how it works, how to make it work for you, and why understanding it can transform your content strategy. Ruthie and I also dive into the role social media plays in your overall marketing, the value of genuine engagement, and the benefits of outsourcing when the time is right. If s...
Dec 24, 2024•39 min•Ep 337•Transcript available on Metacast I'm excited to share my guest episode on the BS-Free Business Podcast (now Staying Solo Podcast) with Maggie Patterson. I love Maggie's no-fluff approach to building service-based businesses and in this episode, we tackled a topic that's near and dear to my heart—the evolution of social media and how to use it more mindfully. We dug into some really big questions around setting boundaries, maintaining privacy in this digital world, and how to show up authentically online without falling into the...
Dec 17, 2024•39 min•Ep 336•Transcript available on Metacast If you ever feel like social media engagement feels a bit... empty, or maybe you’re wondering if there’s a better way to make meaningful connections online, you’re not alone. I’m thrilled to share an episode from the ADHD-ish Podcast, hosted by Diann Wingert. I joined Diann to discuss one of my favorite topics, rethinking the way we use social media. In this episode, we dive into why chasing audience growth might be missing the point and how focusing on meaningful connections can completely tran...
Dec 10, 2024•51 min•Ep 335•Transcript available on Metacast Ever feel like you’re burning the candle at both ends just to keep up with your marketing? Or maybe you’re questioning if all that hustle is really necessary? Well, trust me, you’re not alone. In this episode, I dig into the concept of intentional rest as a vital marketing tool. We’ll explore how different seasons in gardening can mirror your marketing strategy—yep, we're talking planting, pruning, and harvesting. So grab your favorite bevvie and let's dive into how you can strategically use res...
Dec 03, 2024•25 min•Ep 334•Transcript available on Metacast Are you stuck in the “hustle mode” of running a side business while working full-time? Or wondering how to approach marketing without the overwhelm? This week, I sit down with Jill Lanier, a certified mindfulness instructor, to chat about her journey from the corporate grind to building a business rooted in intentionality and calm. We explore how intentional practices can help you stay grounded, market mindfully, and build a business that aligns with your vision. If you’re looking for ways to th...
Nov 26, 2024•33 min•Ep 333•Transcript available on Metacast What's next for social media? In this episode, I’m pulling out my crystal ball to share my predictions for 2025. I’m talking about how to use AI more effectively, why community is an ecosystem (not just a single platform), and how algorithms are prioritizing share-worthy content. Plus, I dive into the importance of reputation in marketing and how it’s shaping the way we connect online. If you’re ready to level up your marketing strategy and stay ahead of the curve, this episode is for you! In th...
Nov 19, 2024•29 min•Ep 332•Transcript available on Metacast Ever wondered what it takes to plan and sell out an incredible live event? In this episode, I sit down with Kristina Bartold, event marketing pro and co-founder of High Vibe Women, to talk all things event planning, building authentic community, and creating a meaningful attendee experience. We discuss what goes into crafting an event that people actually want to attend, why intentional connection is the real draw, and how to market your event in ways that get people excited without the “hard se...
Nov 12, 2024•37 min•Ep 331•Transcript available on Metacast Ever feel like your social media could use a reset? Or maybe you’re stuck in the cycle of creating the same kind of content week after week? In this episode, I sit down with social media strategist Peg Fitzpatrick to explore practical ways to breathe new life into your channels. Together, we dive deep into how to give your social channels the CPR they need, especially if you're noticing tumbleweeds in your engagement. Ready to refresh your social channels and make social media fun again? Tune in...
Nov 05, 2024•38 min•Ep 330•Transcript available on Metacast Ever thought about creating a bundle but felt overwhelmed by all the moving parts? Or maybe you’re just wondering if it’s even worth the effort? You’re definitely not alone. In this episode, I sit down with the ever-fabulous Kate Doster, who’s practically a bundle guru. We spill the beans on why having a dedicated domain can give your bundle that extra “wow” factor and how kicking it off with a free bundle can supercharge your email list. Kate and I dive into the nitty-gritty of using bundles as...
Oct 29, 2024•45 min•Ep 329•Transcript available on Metacast Let’s talk about the mysterious world of dark social—and no, it’s not some secret, underground social network (though that sounds way cooler than it actually is). It’s the stuff happening in the background, like when someone texts your TikTok video to their friend or shares your latest blog post in a DM. As a business owner, this is big because it means not all engagement is trackable by the usual likes and comments. In this episode, I break down what dark social actually is, why it’s on the ris...
Oct 22, 2024•24 min•Ep 328•Transcript available on Metacast Ever feel like your brand is just blending into the background? Or like you’re stuck under some kind of invisibility cloak (but not the cool kind from Harry Potter)? Well, good news—Chloé Nwangwu is here to help you break out of that! In this episode, we’re diving into why it’s time to stop calling yourself “underrepresented” and start seeing yourself as underrecognized. Chloé, who started her career in international conflict resolution (no big deal, right?), shares how branding goes way beyond ...
Oct 15, 2024•40 min•Ep 327•Transcript available on Metacast Ready to build your email list without becoming glued to Instagram? (Yes, it’s possible!) In this episode, I chat with business strategist and systems guru Jessica Lackey about how she grew her newsletter without the social media hustle. Yep, you heard that right—no reels, no hashtags, just a beautifully crafted newsletter that people actually want to read. 😱 Tune in for: How Jessica built a thriving newsletter without social media and why email might just be the secret sauce to sustainable bus...
Oct 08, 2024•41 min•Ep 326•Transcript available on Metacast Social media during election season? Yeah, it's a lot, right? 🙃 If you’re feeling a little overwhelmed, you’re definitely not alone. In this episode, I chat with Megan Griffith and Josephine Agrawal about how businesses can keep things real without getting totally swept up in the political madness. Ever wondered if your brand should speak up on social issues? Or if it’s cool to keep things light when the world feels heavy? This episode covers value-based content, mixing humor with serious stuff...
Oct 01, 2024•47 min•Ep 325•Transcript available on Metacast Ever wondered how to make your podcast pitches actually stand out? Or maybe you're kinda stuck on where that line is between sharing your story and, well, not coming off as a walking ad? In this episode, I’m hanging out with podcast pros Angie Trueblood, Mai-kee Tsang, and Brittney Lynn, as we dive deep into the world of pitching yourself for podcasts. We’re talking everything—from handling rejections (yes, they happen!) and tweaking your approach to the magic of being authentic and building rea...
Sep 24, 2024•53 min•Ep 324•Transcript available on Metacast Is blogging dead? I saw this question floating around Threads recently, and honestly... why are people still asking this? Of course, blogging isn’t dead! But if you’ve been scratching your head wondering if it’s still a good way to grow your biz, drive traffic, and snag some new leads, then you’re in the right place. Today, I’m chatting with KP and Jessie from Inkpot Creative. We’re diving deep into how blogging has evolved, why it still matters, and how you can make it work for you in 2024 and ...
Sep 17, 2024•45 min•Ep 323•Transcript available on Metacast Okay, we’ve all seen it—those posts that seem designed just to make you angry. Yep, that’s rage-baiting, and it’s everywhere. In this episode, I’m breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. We’ll also chat about how it’s related to other viral tactics like clickbait, satire, and our chaotic cousin, shitposting. As always, I’m keeping it real. I’ll dive into why rage-baiting might drive engagement in the short term, but it ...
Sep 10, 2024•27 min•Ep 322•Transcript available on Metacast I RETIRED MY SERVICES. Sorry to shout but I'm scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I'll walk you through it all. We'll dive into reflective marketing, leveraging personal brands, and how leaning into my values of communication and integrity helped guide my way. Plus, I'm planning some exciting future e...
Sep 03, 2024•38 min•Ep 321•Transcript available on Metacast Is saying "link in bio" old news? Or maybe you've heard the chatter about ManyChat and want to know more? You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I’ll also spill the tea on what’s actually working for conversions right now. Tune in to stay ahead of the game and learn how to roll with these changes without the stress. This Episode Was Made Possible By: Sked So...
Aug 27, 2024•24 min•Ep 320•Transcript available on Metacast Curious about how real business owners are leveraging Threads for growth? In this roundtable episode, I’m joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform. We discuss everything from engaging authentically to creating content that resonates, all while navigating the unique opportunities and challenges Threads p...
Aug 20, 2024•43 min•Ep 319•Transcript available on Metacast 
