Episode description
Episode description
Ready to build your email list without becoming glued to Instagram? (Yes, it’s possible!)
In this episode, I chat with business strategist and systems guru Jessica Lackey about how she grew her newsletter without the social media hustle. Yep, you heard that right—no reels, no hashtags, just a beautifully crafted newsletter that people actually want to read. 😱
Tune in for:
- How Jessica built a thriving newsletter without social media and why email might just be the secret sauce to sustainable business growth.
- Her genius strategy for making sales without turning every email into a “BUY NOW” pitch. Spoiler: It’s all about building real relationships over time.
- The importance of business systems (minus the overwhelm). Jessica breaks down how to create a structure that works for you—not against you. We’re talking sustainable, repeatable processes that make your life easier.
- Why podcast guesting > social media for reaching new audiences. If you’re tired of dancing for the algorithm, this one’s for you.
- How she turns her newsletter into a product and delivers so much value it practically sells itself (no spammy vibes here).
Jessica’s approach is a breath of fresh air for anyone who’s over the "always-on" grind. And while you’ll learn some pretty smart tactics, you’ll also leave with a reminder that marketing doesn’t have to be a high-speed chase—it can be cozy, slow, and still wildly effective.
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.
Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.
Website: https://www.jessicalackey.com/
Instagram: https://www.instagram.com/jessicalackey_consulting/
LinkedIn: https://www.linkedin.com/in/jessica-lackey/
Twitter: https://twitter.com/jslackey
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/326