Episode description

Okay, we’ve all seen it—those posts that seem designed just to make you angry. Yep, that’s rage-baiting, and it’s everywhere. In this episode, I’m breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. We’ll also chat about how it’s related to other viral tactics like clickbait, satire, and our chaotic cousin, shitposting.

As always, I’m keeping it real. I’ll dive into why rage-baiting might drive engagement in the short term, but it can seriously hurt your brand in the long run. Plus, I’ve got some tips on how to steer clear of these tactics while keeping your content positive, authentic, and—most importantly—not rage-inducing. If you’re tired of seeing the internet become one big angry mess, this episode’s for you!

What You’ll Learn:

• What rage-baiting actually is (and why it makes you SO mad)
• How viral tactics like clickbait, satire, and shitposting are related but not as toxic
• Why rage-baiting gets tons of engagement but isn’t worth it for your brand
• How mindful marketers can avoid the temptation of using these negative tactics
• Some tips for keeping your content authentic and positive (no anger required!)

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Savvy Social School Workshop

For those in the Savvy Social School, don't forget our live workshop next week: "Profit from your POV." We're bringing you fresh strategies directly from the Andréa Jones marketing playbook: https://onlinedrea.com/school

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/322