We marketers make a lot of assumptions about people. That conservatives like big show’ey patriotism like flags and anthems. And progressives like anything to do with the environment. There. Problem solved. Now you have your creative. But what if we’re missing a huge piece of this puzzle — user behaviour. How people of different political leanings interact with the marketing tools that get us the sale. One of the biggest tools, of course, is search ads. Is it possible that conservative buyers and...
Sep 30, 2024•19 min•Ep 2000•Transcript available on Metacast A trademark dispute escalates — and thousands of brand web sites are caught in the middle. The one gift recipient your marketing isn’t accounting for. A warning for anyone who manages their company’s Google Business Profile. And don’t worry, Instagram Reels hasn’t crashed — their latest addition is actually on purpose. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get...
Sep 27, 2024•11 min•Ep 1199•Transcript available on Metacast There’s one place to be if you want to make lots of impulse sales — and it’s where a lot of brands aren’t. The hidden benefits of asking for reviews. And they’re tolerant of ads, have disposable income: Is Gen-Z the perfect consumer generation? . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog ...
Sep 26, 2024•12 min•Ep 1198•Transcript available on Metacast A new study puts Google’s bid strategies to the test and finds out they do exactly what they promise — sometimes to the detriment of other benefits. Also: Is WhatsApp the web’s last hope? Why Google is putting review warnings on brand’s profiles. And TikTok goes all Oprah. Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Lis...
Sep 25, 2024•16 min•Ep 1197•Transcript available on Metacast Advertising copy is full of numbers — prices, quantities, phone numbers, and more. But what if marketers have been using numbers wrong this whole time? Also: TikTok is coming for Google. Gemini is coming for free. And X decides to, essentially, unblock all your blocks. Links to today's stories . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ...
Sep 24, 2024•9 min•Ep 1196•Transcript available on Metacast Pixel Pushback — That marketing code on your web site could land you in front of a judge soon. The lawsuits, in fact, are already being filed. We’ll talk to one agency owner whose client is on the hook. Plus: Youtube has good news for brands, bad news for viewers. And will the next filter on influencer platforms read: “Apolitical”? Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us...
Sep 23, 2024•10 min•Ep 1195•Transcript available on Metacast Major brands beside horrible content — and this time it's not on X. Gen Z will be spending more than you think this holiday. Roku and Reddit both release new ad tools. And how did Ikea convince people to place ads on their houses? We'll tell you. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing...
Sep 20, 2024•9 min•Ep 1194•Transcript available on Metacast Broken and buggy: With millions of ad dollars lost from an unstable ad platform, why isn’t Meta prioritizing fixing its site? The new YouTube placement marketers will love but consumers will hate. Google Business Profiles are being suspended en masse. And the world’s most underwhelming logo change is rolled out. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get the...
Sep 19, 2024•8 min•Ep 1193•Transcript available on Metacast YouTube's plan to combat the onslaught of AI-generated garbage is to let you [checks notes] create hundreds of your own? Plus: Brands spent millions on Olympics ads. Was it worth it? And train first, ask questions later: LinkedIn is caught offside. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Ba...
Sep 18, 2024•9 min•Ep 1192•Transcript available on Metacast Meta gets updates, affiliate marketing has challenges, Bluesky gets 10 million, and deep inside the YouTube trend that’s making weather reports trendy. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip t...
Sep 17, 2024•9 min•Ep 1191•Transcript available on Metacast A huge sea change in how consumers find deals could change where you spend your ad dollars — and Google isn’t going to like it. Meta changes its mind on a big policy — and you aren’t going to like it. And hope you’ve got backups for those backups — what’s behind the mass failing of thousands of hard drives. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these ex...
Sep 16, 2024•20 min•Ep 1190•Transcript available on Metacast If there is a hidden gem among marketers these days, it's got to be the role of influencer marketing. These creators earn thousands of followers who will take their advice — that's gold, for a marketer looking to introduce their brand to a new group. But finding those creators, negotiating with them, getting approvals, and tracking the results until now has been a mess of spreadsheets, to-do lists, and dropped balls. There is a better way, of course, and some services are starting to eme...
Sep 14, 2024•24 min•Ep 1189•Transcript available on Metacast Threads seems to REEEEEALLY like engagement bait questions. And the reason it does is far more devious than you thought. Plus: Why is Meta changing your campaign destination without your consent? Google Ads locks down your audiences. And the ad format consumers are really starting to get tired of. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive be...
Sep 13, 2024•19 min•Ep 1188•Transcript available on Metacast If you’re not first, you’re last — and YouTube wants you to pay for the privilege. Has Bluesky finally added the one feature that’s held them back? How Gen-Z prefers to buy your products. And it’s the return of Mikey! He won’t eat it… he hates everything! Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅...
Sep 12, 2024•20 min•Ep 1187•Transcript available on Metacast Happy words, higher clicks — how your copywriting’s emotion matters. Ads are coming to AI, but why are marketers so hesitant? Pinterest really wants you to pay more attention to it. And lawyers are first up on Google’s new “hit list.” Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ ...
Sep 11, 2024•15 min•Ep 1186•Transcript available on Metacast You suck and so do your TikTok videos. Meta cancels a sneaky UTM parameter used by many marketers. What the Shopify-PayPal deal means. And the disturbingly simple trick that's breaking WhatsApp. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get t...
Sep 10, 2024•8 min•Ep 1185•Transcript available on Metacast Consumers say they'll spend less and earlier this holiday season. Google sunsets another ad feature. A timeline for a possible Google breakup emerges. And handy emails when your links break. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the s...
Sep 09, 2024•7 min•Ep 1184•Transcript available on Metacast TikTok's last stand? The platform pushes a PDF that it hopes will finally get you on board. Also: Numbers tick up for the media buying business. Google vs the U.S., part 2. And augmented reality comes for a high-sales category. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ mar...
Sep 06, 2024•9 min•Ep 1183•Transcript available on Metacast The kids call it brain rot; some marketers call it gold. Here’s what you need to know about the TikTok trend everyone’s talking about. PLUS: Free trials or demos? Which convert better? We have the latest video performance data. And a huge media spender decides which agencies will get its budget. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive bene...
Sep 05, 2024•10 min•Ep 1182•Transcript available on Metacast Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes. Also: Good news for ecommerce spending. Google Ads gets an upgrade. And Bluesky gets a Brazilian bump. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the sho...
Sep 04, 2024•8 min•Ep 1181•Transcript available on Metacast It’s the “too good to be true” sales copy killing your conversions. Canva’s eyewatering price increase. Some nice benchmarking data coming to GA. And the one-way Instagram format that just became two-way. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅...
Sep 03, 2024•9 min•Ep 1180•Transcript available on Metacast Overperforming in the overwhelm: Consumers say they're bracing to drown in holiday ads — but they have suggestions on how you can break through the chaos. Also: Yelp sues Google. Threads gets more open. And is TV on its way out? Links to today's stories Visit Our Sponsor: Unerry 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us 🌟 Rate and Review Us GO PREMIUM! Get these exclusive benefits when you up...
Aug 29, 2024•7 min•Ep 1177•Transcript available on Metacast Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If you haven't figured out your December holiday marketing plans, you might already be too late. Meta closes its AR studio. And did Google just release its internal ad tools to the public? Links to today's stories Visit Our Sponsor: Unerry 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us ...
Aug 28, 2024•14 min•Ep 1178•Transcript available on Metacast Were the conspiracy nuts right all along? Turns out our phones ARE listening to us. And they're doing it to sell ads. Also: The shocking number of buyers who return things they buy online. Google's secret program to influence agencies. And TikTok will do more than speak your language, it'll sound like your CEO while doing it. Links to today's stories Visit Our Sponsor: Unerry 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow ...
Aug 27, 2024•11 min•Ep 1177•Transcript available on Metacast Where did it all go? Marketers wake up to a huge gap in Google Analytics data. LinkedIn is changing its carousels. Amazon is having a bad week. And the pizza promotion that lets you dance for your dinner is actually, secretly, a very clever BOGO deal. Links to today's stories Visit Our Sponsor: Unerry 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us 🌟 Rate and Review Us GO PREMIUM! Get these exclusive b...
Aug 23, 2024•10 min•Ep 1167•Transcript available on Metacast Is your brand making the right decision when it comes to passing TikTok trends? Also: Why is Meta getting triple the ad share than it gets for eyeballs? How the American election will push up ad prices. And Google's having a bad week with bugs. Links to today's stories Visit Our Sponsor: Unerry 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us 🌟 Rate and Review Us GO PREMIUM! Get these exclusive bene...
Aug 22, 2024•11 min•Ep 1175•Transcript available on Metacast Want to tank your sales? Tell buyers your product uses AI. Amazon's big announcement for sellers. Why audience recommendations are missing from Google Ads this week. And decrypting Reddit's latest hires: Are they about to join the search ads party? Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us 🌟 Rate and Review Us GO PREMIUM! Get these exclusive benefits when you upgr...
Aug 21, 2024•10 min•Ep 1174•Transcript available on Metacast The kettle sues the pot. YouTube's new partnership takes on TikTok. Why Amazon's ads business has been surging lately. And the final ruling: Do hashtags even matter any more? Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us 🌟 Rate and Review Us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅...
Aug 20, 2024•12 min•Ep 1173•Transcript available on Metacast Today, we're featuring a full sample episode of Inside Google Ads — the fantastic, information-packed podcast hosted by our own Google Ads correspondent Jyll Saskin Gales . Jill worked at Google Ads for six years, so you're getting the straight goods — not only from someone who knows what the answers are, but from someone's who's on the outside now and therefore can TELL you those answers! While you're listening, be sure to sign up to get all her episodes — just search for In...
Aug 16, 2024•16 min•Ep 1172•Transcript available on Metacast Meta makes a big change to conversions — but you probably didn't hear about it. Why does Meta keep these changes such a secret? Also: LinkedIn wants you to stop trying to be funny. The informal pulse of the economy says things are actually looking up. And when CEOs say the quiet things out loud. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us 🌟 Rate and Review Us GO PREMIUM...
Aug 15, 2024•12 min•Ep 1171•Transcript available on Metacast 
